ProductCamp Austin 27 (PCA27) ProductCamp Austin 27 (PCA27)
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Design Specs v. Performance Specs: how to align to achieve the right customer outcomes

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Andy is Product Management Leader with a strong focus on ML/AI technologies and IIoT solutions. He has worked much of his career in Fortune 100 corporations, as well as in smaller Industrial and Maritime organizations. He's well known to drive solutions through the use of Agile methodologies and Pragmatic Marketing techniques, focusing on outcomes of meeting customer needs and profitable growth. Andy holds a Bachelor of Business Administration from Oklahoma State University, a M.B.A. from St. Mary's University, and an Executive Education certificate from the University of Texas. Andy resides in Houston, TX.


A specification often refers to a set of documented requirements to be satisfied by a material, design, product, or service. A specification is often a type of technical standard. There are different types of technical or engineering specifications, and the term is used differently in different technical contexts.

Let's work though each specification type to determine how customer outcomes are influenced and achieved from each.