ProductCamp Austin 27 (PCA27) ProductCamp Austin 27 (PCA27)
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How Teams and Leaders Can Unleash the Power of Agile

- CST
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Tom Evans
280 Group, Principal Consultant

Tom Evans is a Senior Principal Consultant and Trainer at 280 Group and is an internationally recognized authority in product management, product marketing, international business, go-to-market strategies, business partnerships and entrepreneurship. In his extensive experience, he has helped start-ups through Fortune 500 companies create and launch winning products and has led business development efforts in the US and global markets. Tom has been responsible for successfully developing and implementing Product Management & Product Marketing methodologies at multiple companies. Tom’s experience covers numerous vertical industries, technologies, and international markets. His industry experience includes complex software solutions for manufacturing, document management, call centers, financial services, and project management. Tom lived and worked in Brazil and has conducted business internationally, including Europe, Middle East, Africa, Latin America, and Asia-Pacific. Tom was a contributing author to the “42 Rules of Product Management” and to the “42 Rules of Product Marketing”.

Tom has achieved the following certifications from the Association of International Product Marketing and Management (AIPMM): Certified Product Manager (CPM), Certified Product Marketing Manager (CPMM) and Agile Certified Product Manager & Product Owner (ACPMPO).

Tom has a BSEE from The United States Air Force Academy, an MSEE from The University of Dayton, and graduated with honors with an MBA from The University of Texas at Austin.

Ron Lichty is a software development and product executive who helps companies from startups to the Fortune 100 struggling to deliver software solutions transform chaos to clarity and make their software development "hum". Since 1990, he has hired, managed and scaled teams and organizations of all sizes in companies ranging from tiny startups to the Fortune 500. Since 2002, I have consulted with teams working in Java, Microsoft, and open source technologies to make them more effective at development and delivery.


According to the Agile Alliance, "Agile is the ability to create and respond to change. It is a way of dealing with, and ultimately succeeding in, an uncertain and turbulent environment."

But business leaders set rules and processes that inhibit a company's ability to adapt to change. Agile practices help teams deliver better products more effectively, but there's often a mishmash of practices at play. What's more, teams are seldom aligned about what they mean when they use the word "Agile."

There is tremendous value to be gained from being truly Agile. During our session, Ron and Tom will explore what being truly "Agile" looks like, for your product development as well as your business teams. They'll cover what's in it for products, customers, and your organization as a whole, and what we as leaders can do to achieve the best outcomes from our teams.