ProductCamp Austin 27 (PCA27) ProductCamp Austin 27 (PCA27)

Blue

Saturday, November 20, 2021

- CST
Leading Winning Product Teams
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Elena Leonova
Elena Leonova
Bigcommerce OneRank.io, VP of Product Management

Building products is hard work. Building successful products is even harder. Leading product teams building successful products is extremely challenging but incredibly rewarding if you have the right team by your side. In this session, I will walk you through building and leading winning product teams to develop the products customers love. You will walk away being ready to change the world, one team at a time.

- CST
Top Strategies to Advance Your Product Management Career Rapidly
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Joe Ghali
Joe Ghali
280 Group, Product Management Leadership

Are you looking to break into a Product Management role, advance your career or getting ready to switch industries? This session will provide simple actionable tips & strategies to help you position yourself for rapid career growth.Joe Ghali is an accomplished, forward-thinking product manager with over 18 years’ of experience driving product strategy, digital marketing initiatives and product execution for organizations like Kimberly-Clark, Generac and Baird. Joe is excited to present a variety of career advancement strategies to the Austin product community including;

  • The vital balance of attitude and productivity
  • Strategies to find an engage the right mentor & the importance of keeping the right company
  • Resume tips and how you should go about building your personal brand
  • Understanding the Managerial Grid and how to leverage it to make the leap to leadership.
  • Do’s and Don’ts to move up faster.
  • And more…


- CST
Getting Hired: Nailing the Product Case Study for any PM Interview
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Product Management Case studies are one of the most important presentations you give during the PM interview process. It tells the hiring team if the candidate is capable of communicating effectively, understands the product and its industry, and solves the case with strong product rigor. In this session, I want to teach PM candidates how to prepare and structure their case studies, how to present their ideas, and answer those tough follow up questions to nail the interview and get the job. Having been through numerous interviews from major Silicon Valley companies, I have the know-how to create a standout case study to really impress the hiring committee.

- CST
Managing the Multigenerational Product Team
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Jennifer (Houli) Houlihan
Jennifer (Houli) Houlihan
Flatiron School, Lead Instructor

ost formal diversity, equity, and inclusion programs don't include age diversity as a goal. But the value of multigenerational teams is becoming increasingly clear. A recent AARP survey of 6,000 global employers found that 83% of business leaders say multigenerational workforces are "key to the growth and long-term success of their companies." And, according to an analysis in the journal of the American Psychological Association, managers reported that age diversity positively contributed to organizational performance.

The ability to manage and retain workers of different generations - and to amplify their unique skills by leveraging new interactions and relationships - is critically important in the creative, innovation, and design economies. This interactive workshop teaches you how to maximize your team's impact by fostering cross-generational collaborative partnerships.

- CST
The 7 Steps to Start a Software Business
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Chris Wilke
Chris Wilke
P2 Energy Solutions, VP Product Management

Build and grow your software business! Follow a proven plan to get to market and control your spend. Launch your product the right way.

The 7 Software Business Steps will show you how to verify your business model, go to market, and drive growth. It works.

Step 1 Get clear on the business case

Step 2 Build how you talk about the product

Step 3 Validate the message with potential customers

Step 4 Develop and ship the product

Step 5 Get paid

Step 6 Stay engaged with customers

Step 7 Grow and manage the business

- CST
Design Specs v. Performance Specs: how to align to achieve the right customer outcomes
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A specification often refers to a set of documented requirements to be satisfied by a material, design, product, or service. A specification is often a type of technical standard. There are different types of technical or engineering specifications, and the term is used differently in different technical contexts.

Let's work though each specification type to determine how customer outcomes are influenced and achieved from each.