Resilient Together Conference Resilient Together Conference

Schedule

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Schedule

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Tuesday, August 25, 2020

- EDT
Opening Session

Welcome to the FFEA Resilient Together Virtual Conference! During this session you'll learn more about what to expect during the event and how to get the most out of your Virtual Conference experience. 

- EDT
Building Your Brand, Attracting Your Audience and Making the Most of Every Dollar!
Ellesor Holder, CFEE
Ellesor Holder, CFEE
Gray Marketing & PR, Owner

Discover tried and true marketing tactics and actionable tips for getting the most out of your resources, your budget and your partner relationships. You’ll be introduced to strategies that get people talking, people engaging and most importantly, people coming to your event or festival no matter how big or small. We will cover digital marketing, social media channels and traditional forms of media too. 

- EDT
Keeping Your Event Fresh
Cindy Lerick, CFEE
Cindy Lerick, CFEE
The ART of Events, Owner

While consistency can be a good thing, as event producers we understand that "same old, same old" is not a good thing! Whether you are producing a corporate event or a public festival, creating content that inspires your clients and attendees is paramount for long term success. In this session,  Cindy Lerick will explore how to build event content that attracts sponsors, engages attendees and catches the attention of the media. 

- EDT
Project Management: Process Your Way to Less Stress and Success
Alison Baringer English
Alison Baringer English
North Carolina Azalea Festival, Executive Director

Do you feel each project you try to accomplish uncovers 10 more tasks that need done first? Learn to set aside important time working “on” the business, setting up processes and documents that make future task completion a breeze. Optimizing your project management skills makes moving the needle on your events almost effortless.

- EDT
Rethinking Sponsorship - Smart and Creative Partnership Ideas
Sylvia Allen, CFEE
Sylvia Allen, CFEE
Allen Consulting, Inc., President

Early this year everything we have learned and know about sponsorship has been turned upside down!  How do we work with sponsors in this new environment?  Hybrid, virtual, small, large, cancel … you name it … we have all caught ourselves in a whirl wind of ideas.  This session will deal with what still works, what sponsors want and ideas for helping our sponsors get what they want so we get what WE want (their sponsorship dollars).  All is not lost … this situation just challenges us to work smarter and be more creative. Be ready to add your two cents worth … let’s have fun with this.

- EDT
The Analytics and Ethics of Estimating Attendance
Vern Biaett, CFEE
Vern Biaett, CFEE
Highpoint University, Adjunct Professor

How Many People Were at your event? No, really, how many? Attendance numbers for festivals are significant quantifiers of accomplishment, the calculation of sponsorship benefits, publicly funded support, economic impact assessment, logistics, and security issues. Event managers to often report attendance figures that are exaggerated marketing numbers conveyed for purposes of influencing and gaining attention. The logic behind this embellishment is based on the situational ethics of, ‘I’m only doing what everyone else is doing.’ This ethical conundrum exists because people do not understand large numbers or crowd dynamics, estimates tend to be driven by personal agendas, and there are no established estimation methods. This seminar reviews past attendance controversies, details about estimation methods, and provides suggestions to solve this ethical dilemma.

- EDT
Creating a Risk Management & Safety Plan
Dennis Freeman
Dennis Freeman
Freeman Enterprises, Special Event Producer
Erin Regrutto
Erin Regrutto
Freeman Enterprises, Senior Event Manager

In this session, industry veterans Dennis Freeman and Erin Regrutto will review how to analyze all aspects and elements of your event in order to create a safe experience for your patrons and staff. Session topics include: Conducting a thorough analysis of every element of your event, Working with local government officials regarding current and future rules, regulations and safety protocol, How to create a Risk Impact/Probability Chart, How to mitigate risks identified through the two previous steps and The “Go – No Go” decision process.

- EDT
Don't Let Your Sponsorship Deliverables Slip Through the Cracks
Nausheen Punjani
Nausheen Punjani
Eventeny, Co-Founder

Event organizers have to determine the value of a sponsorship, find sponsors, sell sponsorship packages, fulfill all promised deliverables, and continuously engage with sponsors, even after an event has ended. Better than anyone, event planners know how critical event sponsorship is to the success of your event and you can't risk the details falling between-the-cracks. In this session, we'll talk about the importance of tracking your sponsor deliverables, as well as keeping a track on each sponsorship's return-on-investment back to your own event.

- EDT
Liquor Licenses and ABT Regulations
John Harris
John Harris
Gray Robinson, Alcohol Beverage & Tobacco Licensing and Compliance Consulting

This session will review the Requirements for temporary liquor licensing for special  events that counties, municipalities, nonprofit civic organizations, charitable organizations need to know.  John Harris, a 49 year veteran in FL alcohol laws/rules/policies will review the requirements for these special event permits as well as answer questions to help you understand the privileges and restrictions of these permits when issued.  He was with the Division of Alcoholic Beverages & Tobacco and participated in the original language creating these permits in 1972.

- EDT
Taking Your Event Virtual
Michael Bleau
Michael Bleau
Event Hub, Co-Founder

This session will go in-depth on the most important aspects to consider when producing hybrid or fully virtual events.

Attendees will learn: How to decide between going hybrid vs fully virtual. How to schedule hybrid or virtual programming. Virtual programming best practices. Virtual event ticketing/access control. Virtual partnership pricing and marketing. Recommended analytics and reporting for key stakeholders. Unique pre- and post-event opportunities for virtual events

- EDT
The Importance of Becoming a Diversity Ally
Ashanti Bentil-Dhue
Ashanti Bentil-Dhue
Diversity Ally & Black in Events, Co-Founder

You’re aware of the challenges in creating more diversity and inclusion. You want to be proud of the work your organization is doing. You want your team, partners and suppliers to respect your culture and image. You’re revved up to make a change in your own organization. And you’re ready to make it happen now. Diversity Ally Co-Founder, Ashanti Bentil-Dhue will present a session on how the Events Community can build a diverse and inclusive culture, image and team where everyone feels accepted, valued and included. 

- EDT
Discussion Group Chat Room - Alcohol Beverage Regulations
John Harris
John Harris
Gray Robinson, Alcohol Beverage & Tobacco Licensing and Compliance Consulting

Join colleagues for a Q&A and group dialogue regarding ABT Regulations. Moderated by Leading ABT Expert, John Harris.

- EDT
Discussion Group Chat Room - Marketing
Kevin McNulty
Kevin McNulty
NetWeave Social Networking, Co-Founder and President

Join colleagues for a Q&A and group dialogue regarding Marketing Best Practices for Events.  Moderator Kevin McNulty will start the discussion with a few tips on engaging your audience.

- EDT
Discussion Group Chat Room - NonProfit Organizations
Holly McPhail
Holly McPhail
Winwood Communications

Join colleagues for a Q&A and group dialogue specifically for those who work in the Non-Profit sector. 

- EDT
Discussion Group Chat Room - Venues & Permitting Agencies

Join colleagues for a Q&A and group dialogue specifically for those who operate Venues or Permit Events.  

- EDT
Discussion Group Chat Room - Virtual Events
Michael Bleau
Michael Bleau
Event Hub, Co-Founder

Join colleagues for a Q&A and group dialogue specifically for those planning or interested in planning Virtual or Hybrid Events. Moderated by Michael Bleau, Co-Founder of Event Hub.

- EDT
Sunsational Awards Presentation

The Florida Festivals and Events Association (FFEA) celebrates the accomplishments of our members annually through the SUNsational Awards. For two decades we have recognized the many talents of our members and distributed more than 1,800 awards to deserving event industry organizations and individuals. Help us congratulate and celebrate this year's winning organizations through this video presentation, while gaining some insight and new ideas for your events!

Wednesday, August 26, 2020

- EDT
Coffee & Conversation - Discussion with Sponsorship Executives
Dawn Read
Dawn Read
Winterfest, Inc., Event Manager
Mackenzie Means
Mackenzie Means
Southwest Airlines, Experiential & Marketing Sponsorships
Liane Carmen
Liane Carmen
Coca-Cola North America, Marketing Asset Manager
Gregg Snowden
Gregg Snowden
South Florida Ford, Account Director

Hear from 3 Sponsorship Executives on what they look for when selecting which Events to partner with and how the Pandemic has impacted their Strategic Plans and decision making for existing and future partnerships. 

- EDT (Part 1 of 2)
Virtual Trade Show Appointments

The FFEA Virtual Trade Show offers the opportunity to meet industry suppliers and view products and demos despite social distancing constraints. The Trade Show will be open all day, however video appointments and demos are scheduled for Wednesday, August 26 from 9:45am - 10:45am and Thursday, August 27 from 9:15am - 10:00am. 

- EDT
Addressing Allergies & Dietary Needs in your Festival F&B
Mairin Petrone
Mairin Petrone
Pittsburgh Irish Festival, Executive Director

By making those with dietary needs feel comfortable at your event, you are likely to see an increase in public image, overall attendance and an increase to your bottom line.

Attendees will learn: How to identify different dietary needs, their severity, and the percentage of the population impacted. Steps you can take before, during, and after your event to make those with dietary needs feel more comfortable attending your event. Learn about additional resources available to you as an event producer on how to address dietary needs at your event.

- EDT
Be the Change : Unmasking and Managing Communication Bias Within Crisis  
Sherron Washington
Sherron Washington
The P3 Solution, MarComm Strategist

This training is designed to help professionals facilitate positive and effective communication in the workplace, professionally and personally. Participants will learn to identify their own biases to uncover how to respond various situations to help build connectivity and maintain efficient communication. They will also learn various communication techniques that will provide tactics that teach engaging and open communication styles that help to mirror more positive experiences.  

- EDT
Energizing Sponsor Ideas: A Fresh Approach to Your Sponsor Program (Part 1)
Rachel Trice, CFEE
Rachel Trice, CFEE
Home Builders Association of Metro Portland, Chief  Marketing Officer/SVP Strategic Partnerships

Refresh your sponsorship program with tips, tricks and reinvented ideas. You know the basics of sponsorship, but sometimes even the simplest change to your program can generate new money, new partners and rekindle stale projects. Together, let’s examine creative solutions to roadblocks, adding missing twists to sponsor activations or ways to repurpose your outdated best practices. From sales tips to contract reminders to activation inspiration, this session will help infuse life into tired programs.

- EDT
Risk Management and Safety in the New Normal
Ira Rosen, CFEE
Ira Rosen, CFEE
Temple University School of Sport, Tourism & Hospitality Management, Program Director-Event Leadership Executive Certificate Program

This Session will discuss current expert thinking on how best to operate our events in the post Covid-19 environment.  This will include a review of current national and international safety guidelines, as well as a discussion of current practices in the events industry.

- EDT
get hAPPy. -- Apps & Tools for a Better You!
Cassie Dispenza
Cassie Dispenza
Saffire, Senior Director of Partnerships & Marketing

Ever wonder if you are making the most of available apps for your work & your life? Do you know the web-based tools that can help you work smarter, not harder? Join us as we discuss top tips for utilizing the tools that are literally at your fingertips, and how to take advantage of others with the click of a button! Bring your smartphone!

- EDT
Best Practices for Virtual Fundraising
Gregory Smith
Gregory Smith
Qtego, Director of Southeast Market

How can you fundraise in spite of social distancing? This session will review best practices and tips for setting a Virtual Fundraising Strategy. Gregory will give examples of current clients who have increased their fundraising revenues and exceeded goals through Virtual Fundraising, despite cancelling their in-person event. We will review: Using social media in new ways to fundraise, Keepig upi donor cultivation during social distancing, changing the way you approach sponsorships, how to connect your donors to specific, critical needs and using livestreaming and real time interaction to increase your donations. 

- EDT
Energizing Sponsor Ideas: Refreshing Your Internal Systems to Increase Sales (Part 2)
Rachel Trice, CFEE
Rachel Trice, CFEE
Home Builders Association of Metro Portland, Chief  Marketing Officer/SVP Strategic Partnerships

Refresh your sponsorship program with tips, tricks and reinvented ideas. You know the basics of sponsorship, but sometimes even the simplest change to your program can generate new money, new partners and rekindle stale projects. Together, let’s examine creative solutions to roadblocks, adding missing twists to sponsor activations or ways to repurpose your outdated best practices. From sales tips to contract reminders to activation inspiration, this session will help infuse life into tired programs.

- EDT
Event Tech for Stronger, Safer Events
Anthony Vernon
Anthony Vernon
Blerter, Head of Sales & Partnerships

The impact of the pandemic on events has heightened the need to leverage technology for delivering your event. Anthony will discuss the role of technology with a focus on how it can streamline and simplify event communications, operations and keep your crew and attendees safe.

- EDT
Harness the Power of Influencers 
Shannon Tarrant
Shannon Tarrant
Wedding Venue Map, Founder

The ultimate goal of every event is to get maximum attendance by spending a minimum amount of marketing dollars. Influencers can build momentum in a short span of time both by selling tickets and at the event itself. Learn how to use those who already have your ideal following to create pre-event buzz and post-event reach. 

- EDT
Contracts in the age of COVID
Jeff English
Jeff English
Kentucky Derby Festival, Senior Vice President / General Counsel

The list of complex legal issues facing the festival and event industry continues to grow each year, especially in the world of COVID.  This session will discuss your event’s legal standing on such issues as pandemic contract addendums, protestors, waivers, conceal and carry, and risk management. We’ll also reserve time for Q&A so you can maybe save your budget on some of those legal bills back home!

- EDT
Cocktails & Conversation Happy Hour

Grab your favorite beverage and join us for a fun and interactive Happy Hour! We've got some fun surprises lined up that you don't want to miss!

Thursday, August 27, 2020

- EDT
Coffee & Conversation - Welcome to Day 3!
Suzanne Neve
Suzanne Neve
Florida Festivals & Events Association, CEO
- EDT (Part 2 of 2)
Virtual Trade Show Appointments

The FFEA Virtual Trade Show offers the opportunity to meet industry suppliers and view products and demos despite social distancing constraints. The Trade Show will be open all day, however video appointments and demos are scheduled for Wednesday, August 26 from 9:45am - 10:45am and Thursday, August 27 from 9:15am - 10:00am. 

- EDT
Creating & Selling Activations that Sponsors Love
Teresa Stas
Teresa Stas
Green Cactus, LLC, Director

Feel like your event is doing the same thing over and over for sponsorships? Wondering how you can land sponsors with bigger budgets? In this session Teresa Stas, Director of Green Cactus sponsorship agency will break down how to develop enticing activations for sponsors and show case studies of successful activations.

- EDT
Embracing the Pivot: Preparing you and your event for change.
Tonisha Landry
Tonisha Landry
kak & co, llc/ Points of Light, Event Strategist / Sr. Director Events

Our traditional event planning process seemed to have turned on its head during this time of crisis.Between the uncertainty of a pandemic to a hyper political environment and the changing dynamics of groups, how can an organizer keep a solid handle on concepting or even planning a historic event?This session will take a journey from the planner mindset to the new attendee to uncover ways organizers can be creative and effective in planning new takes on 'old' events.

- EDT
Facebook Ad Strategies That Are Working Now
Thom Pirone
Thom Pirone
Stronghold Training, Servant Leader & Owner

Whether you're hosting events right now or not - audience engagement is critical. Unfortunately,the best social media ad strategies are often a moving target. In this virtual session Digital Marketing consultant Thom Pirone will walk you through the ad strategies working best right now and show you how to do them so you can increase your engagement and get more people talking about you right now.

- EDT
Insurance & Liablity Considerations for Events
Andrew Vandepopulier
Andrew Vandepopulier
Haas & Wilkerson Insurance, Producer - Festival Specialist

We will discuss the issues facing festivals in 2020 from Contracts agreements to COVID and how to defend. This will be a 15-20 minute video class followed by lots of time for questions and discussion.

- EDT
Taking on Event Sustainability
Vivian Belzaguy
Vivian Belzaguy
Ascendance Sustainable Events, Owner

Learn how you can produce events that execute sustainability plans with integrity.  We’ll discuss why sustainable practices are important now more than ever and how to leverage sustainability into opportunities for marketing, cost savings, revenue generation, and community engagement. Then, we’ll cover tips and best practices for preventing pollution, reducing waste, conserving nature and engaging your audience and internal teams.

- EDT
Creating a Sense of Community:  Tools and Strategies for the Event Professional
Annie Frisoli, CFEE
Annie Frisoli, CFEE
Creating Community, LLC, Founder & CEO

Community can be defined as the experience of connection and membership between individuals in a group.  Event and recreation professionals, more than most professions, create community EVERY SINGLE DAY.  By engaging in this session, participants will have the opportunity to gain knowledge in the founding principles of community, increase their knowledge on core research concepts related to community, discuss barriers to collaborative environments, and identify strategies to build community either within their organization or for the people they serve.

- EDT
From Risk to Resilience: Covid-19 Assumption Based Event Planning under Uncertainty
Peter Ashwin
Peter Ashwin
Event Risk Management Solutions, Principal

Leading Risk Expert Peter Ashwin will introduce the concept of a risk-based planning model to support planning and decision-making under conditions characterized by Covid-19 uncertainty; adapted from military planning methodologies, this approach allows event planners to use informed judgements (assumptions) to develop future plans and support decision-making under conditions characterized by uncertainty.

- EDT
Managing Your Volunteer Program Before the Program Manages You
Donald Forgione
Donald Forgione
Tailgate Talks, Executive Director

A well-organized volunteer program can be extremely beneficial for your event or festival, involve and bring pride to the community. Creating, maintaining, and energizing your volunteer program can be fun and rewarding using the right tools. This interactive session will cover many aspects of a successful volunteer program that will help every level of your organization understand the investment required. Purpose, organizational structure, recruitment, onboarding, supervising, volunteer job reviews and separation will be discussed. Finding the balance of fulfilling your needs with the volunteer needs is a win-win situation and creates a synergy that can be measured by statistics and felt by your community.

- EDT
Master Your Business Online
Bert Oliva
Bert Oliva
BOWA World, President

Presenting your story is all about capturing your idea and explaining it to your audience in an interesting way. The smartphone is overtaking the PC, putting the power of computing into a device people live with.

Learn the ways you can use social media to impact your market and maintain your brand image and gain loyalty. We will help you understand the engagement process and how you can strategize your posts to create the ultimate digital experience for your potential customers, fans, and followers.

- EDT
The Sponsorship Blueprint: 9 Steps to Transform your Sponsorship Program
Chris Baylis
Chris Baylis
The Sponsorship Collective, CEO

Sponsorship is evolving and many organizations are struggling to keep up with the pace of change while balancing all of their responsibilities. Sponsorship is becoming more complex, nuanced and demanding all the while, sponsorship spending continues to grow. In this session we are going to take a step by step approach in this behind the scenes look at exactly what was required to close over $10 million in sponsorship sales over the last two years. You will see exactly what sponsors want…and the process that our most successful clients use to systematize their sponsorship sales. You will learn the formula we used to negotiate each sponsorship deal along with a highly systematic approach that has been tested on the front lines of sponsorship sales.

- EDT
Discussion Group Chat Room - Event Sponsorship
Chris Baylis
Chris Baylis
The Sponsorship Collective, CEO

Join colleagues for a Q&A and group dialogue specifically for those who work in Sponsorship Recruitment and Retention. Discussion facilitated by industry expert, Chris Baylis.

- EDT
Discussion Group Chat Room - Event Suppliers

Join colleagues for a Q&A and group dialogue specifically for those who supply products and services to the event industry. 

- EDT
Discussion Group Chat Room - Municipalities

Join colleagues for a Q&A and group dialogue specifically for those who plan Special Events within a Municipal or County Government.

- EDT
Discussion Group Chat Room - Risk Assessment & Planning
Peter Ashwin
Peter Ashwin
Event Risk Management Solutions, Principal

Join colleagues for a Q&A and group dialogue regarding Risk Assessment and Management Plans. Moderated by Leading Risk, Readiness and Resilience Expert, Peter Ashwin. 

- EDT
Discussion Group Chat Room - Volunteer Programs
Donald Forgione
Donald Forgione
Tailgate Talks, Executive Director

Join colleagues for a Q&A and group dialogue specifically for those who manage or interact with Volunteers. Faciliated Q&A with session presenter Donald Forgione. 

- EDT
Closing Session
Suzanne Neve
Suzanne Neve
Florida Festivals & Events Association, CEO

Join our Board Chair and CEO for a closing celebration with prize drawings and an announcement about the 2021 FFEA Conference!