Monday, October 17, 2022
How you spend your marketing dollars early on and the speed with which you gain traction are critical to the success of your startup. This is true whether you are self-funded or working with investors. Lara August shares her experience as a marketing expert and angel investor to help startup companies avoid common mistakes in the early stages of marketing their companies.
Lara is the Founder and CEO of Robot Creative, with more than 25 years of marketing and branding experience. Lara’s achievements have earned her recognition as “Innovator” from the National Association of Women Business Owners, Young Entrepreneur of the Year from the SBA, an Outstanding New Business Leader by the North San Antonio Chamber of Commerce and one of San Antonio’s “40 under 40.”
Lara has been involved in the start up community for more than 15 years as an angel investor, advisory board member and mentor for several programs including TechStars and the Trinity University VMS program, and she regularly receives top mentor recognition by a vote of the TechStars founders.
Lara shares insider knowledge about the concerns investors have for each stage of your start up marketing (from the initial pitch to building your team to actually launching, testing and scaling your campaigns) along with seasoned marketing advice on how to approach these challenges.
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