Tuesday, October 18, 2022

- CDT
Branding for Today's Entrepreneurs
Zahra Cruzan
Zahra Cruzan
Brand Author, Founder

In this session, we'll go over the foundational principles of branding. We begin our journey with a working definition of branding as well as a framework for the basic components of assembling a brand strategy. From there we will move into specific tactics you can implement to improve your brand value. 


Free Parking Notes                                                                                                 

SASW Participants have two options for free parking in downtown San Antonio:

231 W. Salinas St. (map) - Free parking is available in the lot as space is available. No parking validation is needed.

217 Travis St. (map) - Parking validation is required for free parking in this lot. Validation will be available at the SASW Startup Bodega in the Savoy Building at 132 E. Houston St.

Wednesday, October 19, 2022

- CDT
Your Advertising and Marketing Investment (The Cost of Quality Production and Campaigns)
Carlos Maestas
Carlos Maestas
Key Ideas Inc, Founder and Chief Storysmith
Zahra Cruzan
Zahra Cruzan
Brand Author, Founder
Gabriel Garcia
Gabriel Garcia
Summit Creative Group, Founder
Elizabeth Reiser
Elizabeth Reiser
White Cloud Media Group, Head of Client Success

Founders, entrepreneurs and marketers struggle to stretch their limited production budgets because they must contend with a complex media ecosystem. 

This session will discuss the ins and outs of the production process and by knowing what drives the cost of producing your content assets, you are empowered to make better production decisions. 

This awareness also makes it easier for you to budget for all media and choose the appropriate agency and production partners according to the media channel necessary (production tiers). 

Ultimately, it is the partners you choose that are vital to your production efficiency, effectiveness, and ROI. Come learn to see how you can make the best decisions in hiring the “right” production agency in assisting your marketing and advertising campaigns. 


Free Parking Notes                                                                                                 SASW Participants have two options for free parking in downtown San Antonio:

231 W. Salinas St. (map) - Free parking is available in the lot as space is available. No parking validation is needed.

217 Travis St. (map) - Parking validation is required for free parking in this lot. Validation will be available at the SASW Startup Bodega in the Savoy Building at 132 E. Houston St.