Tuesday, October 18, 2022

- CDT
Branding for Today's Entrepreneurs
Zahra Cruzan
Zahra Cruzan
Brand Author, Founder

In this session, we'll go over the foundational principles of branding. We begin our journey with a working definition of branding as well as a framework for the basic components of assembling a brand strategy. From there we will move into specific tactics you can implement to improve your brand value. 


Free Parking Notes                                                                                                 

SASW Participants have two options for free parking in downtown San Antonio:

231 W. Salinas St. (map) - Free parking is available in the lot as space is available. No parking validation is needed.

217 W. Travis St. (map) - Parking validation is required for free parking in this lot. Validation will be available at the SASW Startup Bodega in the Savoy Building at 132 E. Houston St.

Wednesday, October 19, 2022

- CDT
Finding Value in Your Marketing Investment
Carlos Maestas
Carlos Maestas
Key Ideas Inc, Founder and Chief Storysmith
Zahra Cruzan
Zahra Cruzan
Brand Author, Founder
Gabriel Garcia
Gabriel Garcia
Summit Creative Group, Founder
Elizabeth Reiser
Elizabeth Reiser
White Cloud Media Group, Head of Client Success

Founders, entrepreneurs, and marketers often struggle to stretch their often limited marketing budgets and don't always understand the cost of creative services.

This session will cover the importance of this upfront investment, tips for what to look for when hiring creatives, and more so that you are empowered to make more informed decisions when it comes to building your marketing budget.


Free Parking Notes                                                                                                 

SASW Participants have two options for free parking in downtown San Antonio:

231 W. Salinas St. (map) - Free parking is available in the lot as space is available. No parking validation is needed.

217 W. Travis St. (map) - Parking validation is required for free parking in this lot. Validation will be available at the SASW Startup Bodega in the Savoy Building at 132 E. Houston St.