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Branding for Today's Entrepreneurs


Zahra Cruzan
Brand Author, Founder

In this session, we'll go over the foundational principles of branding. We begin our journey with a working definition of branding as well as a framework for the basic components of assembling a brand strategy. From there we will move into specific tactics you can implement to improve your brand value. 


Free Parking Notes                                                                                                 

SASW Participants have two options for free parking in downtown San Antonio:

231 W. Salinas St. (map) - Free parking is available in the lot as space is available. No parking validation is needed.

217 W. Travis St. (map) - Parking validation is required for free parking in this lot. Validation will be available at the SASW Startup Bodega in the Savoy Building at 132 E. Houston St.