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Building Your Business with Quality Information

Matt Robinson
Southwest Research Institute

Information is everywhere and it can be difficult to discern what is most useful for your small business and where to find it. Whether your business is a startup or looking to expand in to new markets, good business decisions rely on quality data and insights. This session will explore the types of information most valuable for small business decision making, identify authoritative data sources, address common small business data pitfalls, and offer strategies for effective business analysis