Every business needs a brand, whether it takes the form of brand visuals, messaging or photography building consistency is key. The knowledge you need to develop your brand is not out of reach, however often it falls on the shoulders of a hired creative agency, freelancer, or friend. The ability to articulate your ideas, expertise, and consumer offerings is a core component of developing a brand that matches your business, speaks to your targeted audience, and builds brand loyalty.
In my nearly decade and a half of working as a designer, I have seen how a good creative brief can be the cornerstone of good branding, and without it, it’s an Achilles' heel. This talk (workshop) is to inform small business owners on how to do the pre-work to develop a creative brief that is built for success.