MARKETING

Tuesday, October 18, 2022

- CDT
The Struggles and Successes of Growing a Consumer Packaged Goods Company in San Antonio
Join on Vimeo
Ryan Salts
Ryan Salts
Launch SA, Director
Oscar Perez
Oscar Perez
Tio Pelon's Salsita, President
Kyle Koehler
Kyle Koehler
Wildway Foods, Co-Founder

So you have an idea for a product? Do you want to sell through HEB or have people able to enjoy your product across the globe? In this session, you'll hear the stories of success and struggle through the journey of creating a CPG (Consumer Packaged Goods) brand. 

Panelists: 
Kyle Kohler - Wildway Foods, 
Oscar Perez - Tio Pelon's Salsita 


Free Parking Notes                                                                                                 

SASW Participants have two options for free parking in downtown San Antonio:

231 W. Salinas St. (map) - Free parking is available in the lot as space is available. No parking validation is needed.

217 W. Travis St. (map) - Parking validation is required for free parking in this lot. Validation will be available at the SASW Startup Bodega in the Savoy Building at 132 E. Houston St.

Wednesday, October 19, 2022

- CDT
Future of Marketing Podcast - Live
Ivonne Aldaz
Ivonne Aldaz
Tint, Lead Marketing Specialist
Edmundo Macias
Edmundo Macias
Twang, Director of Marketing

Future of Marketing is a podcast series by TINT, the world’s most powerful user-generated content (UGC) platform. This show uncovers the unique perspectives, challenges, and insights of brand leaders shaping the future of marketing around the globe. 

A live podcast discussing marketing challenges, advice, plans, and predictions for the future with Edmundo Macias, Director of Marketing of Twang 

Located on the 8th floor of Geekdom, SASW attendees and members of the press will be able to mingle in the café and the nearby Audrey Creative Space on the same floor. The welcoming green space is a spot where attendees can interact with local vendors, enjoy local art, and build a more tightly-knit community through pop-up events throughout the conference. 



Free Parking Notes                                                                                                 

SASW Participants have two options for free parking in downtown San Antonio:

231 W. Salinas St. (map) - Free parking is available in the lot as space is available. No parking validation is needed.

217 W. Travis St. (map) - Parking validation is required for free parking in this lot. Validation will be available at the SASW Startup Bodega in the Savoy Building at 132 E. Houston St.

- CDT
How to Build a Powerful Community- Online and Offline
Christina Olivarez
Christina Olivarez
The Social Butterfly Gal & Hustle + Socialize, Founder + CEO

Whether online or offline, building a strong community is one of the most important factors to a successful business.

In this workshop, Christina Olivarez, Founder + CEO of SBG & H+S, will discuss the art of community building and the action steps to take to make sure you cultivate a community that provides a sense of purpose for your mission and vision as a company. 

- CDT
Finding Value in Your Marketing Investment
Carlos Maestas
Carlos Maestas
Key Ideas Inc, Founder and Chief Storysmith
Zahra Cruzan
Zahra Cruzan
Brand Author, Founder
Gabriel Garcia
Gabriel Garcia
Summit Creative Group, Founder
Elizabeth Reiser
Elizabeth Reiser
White Cloud Media Group, Head of Client Success

Founders, entrepreneurs, and marketers often struggle to stretch their often limited marketing budgets and don't always understand the cost of creative services.

This session will cover the importance of this upfront investment, tips for what to look for when hiring creatives, and more so that you are empowered to make more informed decisions when it comes to building your marketing budget.


Free Parking Notes                                                                                                 

SASW Participants have two options for free parking in downtown San Antonio:

231 W. Salinas St. (map) - Free parking is available in the lot as space is available. No parking validation is needed.

217 W. Travis St. (map) - Parking validation is required for free parking in this lot. Validation will be available at the SASW Startup Bodega in the Savoy Building at 132 E. Houston St.

Thursday, October 20, 2022

- CDT
B2B Marketing in a Recession
Join on Vimeo
Ivonne Aldaz
Ivonne Aldaz
Tint, Lead Marketing Specialist
S. David Ramirez
S. David Ramirez
TINT, Sr. Marketing Manager
Vicky Reyes
Vicky Reyes
TINT, Partnerships Manager

Recessions can be great opportunities to grow technology companies as businesses look to optimize processes and streamline their technology stacks. These three strategies can be used by B2B companies to support their efforts as they grow during this economic downtown. Join the team from TINT as their specialized marketing team discusses their roles, including Partner Marketing, Value-Add Community-Led Marketing, and ABM Field Marketing. 


Free Parking Notes                                                                                                 

SASW Participants have two options for free parking in downtown San Antonio:

231 W. Salinas St. (map) - Free parking is available in the lot as space is available. No parking validation is needed.

217 W. Travis St. (map) - Parking validation is required for free parking in this lot. Validation will be available at the SASW Startup Bodega in the Savoy Building at 132 E. Houston St.