WORKSHOP

Monday, October 17, 2022

- CDT
Prework: Before You Brand
Tanner Freeman
Tanner Freeman
Deux South, Founder

Workshop Session

Every business needs a brand, whether it takes the form of brand visuals, messaging or photography building consistency is key. The knowledge you need to develop your brand is not out of reach, however often it falls on the shoulders of a hired creative agency, freelancer, or friend. The ability to articulate your ideas, expertise, and consumer offerings is a core component of developing a brand that matches your business, speaks to your targeted audience, and builds brand loyalty.

In my nearly decade and a half of working as a designer, I have seen how a good creative brief can be the cornerstone of good branding, and without it, it’s an Achilles' heel. This talk (workshop) is to inform small business owners on how to do the pre-work to develop a creative brief that is built for success. 


Free Parking Notes                                                                                                 

SASW Participants have two options for free parking in downtown San Antonio:

231 W. Salinas St. (map) - Free parking is available in the lot as space is available. No parking validation is needed.

217 Travis St. (map) - Parking validation is required for free parking in this lot. Validation will be available at the SASW Startup Bodega in the Savoy Building at 132 E. Houston St.

- CDT
Spend the Money Fast: How to validate your marketing strategy before you go broke.
Join on Vimeo
Lara August
Lara August
Robot Creative, Founder / CEO

How you spend your marketing dollars early on and the speed with which you gain traction are critical to the success of your startup. This is true whether you are self-funded or working with investors. Lara August shares her experience as a marketing expert and angel investor to help startup companies avoid common mistakes in the early stages of marketing their companies. 

Lara is the Founder and CEO of Robot Creative, with more than 25 years of marketing and branding experience. Lara’s achievements have earned her recognition as “Innovator” from the National Association of Women Business Owners, Young Entrepreneur of the Year from the SBA, an Outstanding New Business Leader by the North San Antonio Chamber of Commerce and one of San Antonio’s “40 under 40.” 

Lara has been involved in the start up community for more than 15 years as an angel investor, advisory board member and mentor for several programs including TechStars and the Trinity University VMS program, and she regularly receives top mentor recognition by a vote of the TechStars founders.

Lara shares insider knowledge about the concerns investors have for each stage of your start up marketing (from the initial pitch to building your team to actually launching, testing and scaling your campaigns) along with seasoned marketing advice on how to approach these challenges.

Free Parking Notes                                                                                                 

SASW Participants have two options for free parking in downtown San Antonio:

231 W. Salinas St. (map) - Free parking is available in the lot as space is available. No parking validation is needed.

217 Travis St. (map) - Parking validation is required for free parking in this lot. Validation will be available at the SASW Startup Bodega in the Savoy Building at 132 E. Houston St.

Tuesday, October 18, 2022

- CDT
Bookkeeping Essentials for Small Business Owners
Steve Chase
Steve Chase
Sequentia Solutions, Founder

What does good bookkeeping look like in this modern fin-tech world. I'll share best practices of managing the bookkeeping of a small business and reveal common mistakes that can be easily avoidable. 

Free Parking Notes                                                                                                 

SASW Participants have two options for free parking in downtown San Antonio:

231 W. Salinas St. (map) - Free parking is available in the lot as space is available. No parking validation is needed.

217 Travis St. (map) - Parking validation is required for free parking in this lot. Validation will be available at the SASW Startup Bodega in the Savoy Building at 132 E. Houston St.

Wednesday, October 19, 2022

- CDT
Building Your Business with Quality Information
Matthew Jackson
Matthew Jackson
SBDC National Information Clearinghouse, Director

Information is everywhere and it can be difficult to discern what is most useful for your small business and where to find it. Whether your business is a startup or looking to expand in to new markets, good business decisions rely on quality data and insights. This session will explore the types of information most valuable for small business decision making, identify authoritative data sources, address common small business data pitfalls, and offer strategies for effective business analysis 


Free Parking Notes                                                                                                 

SASW Participants have two options for free parking in downtown San Antonio:

231 W. Salinas St. (map) - Free parking is available in the lot as space is available. No parking validation is needed.

217 Travis St. (map) - Parking validation is required for free parking in this lot. Validation will be available at the SASW Startup Bodega in the Savoy Building at 132 E. Houston St.

Friday, October 21, 2022

- CDT
America’s Seed Fund for SA Innovations / Non-Dilutive funding for your innovation.
Monique Long-White
Monique Long-White
SBDC Tech & Commercialization Center, Project Manager
Dana Fisher
Dana Fisher
SBDC Tech & Commercialization Center, Project Manager

This session will help San Antonio science technology innovative companies understand the role of Federal Seed Fund in your business model and learn about various resources and programs available in Texas to help commercialize your innovation. Highlights include: Learn the basics of building your business strategy with SBIR/STTR and other non-dilutive funding sources considering factors such as: SBIR/STTR Experience, technology maturity, product time to market, size and experience of your team and partners, targeted federal agency and more. 

Free Parking Notes                                                                                                

SASW Participants have two options for free parking in downtown San Antonio:

231 W. Salinas St. (map) - Free parking is available in the lot as space is available. No parking validation is needed.

217 Travis St. (map) - Parking validation is required for free parking in this lot. Validation will be available at the SASW Startup Bodega in the Savoy Building at 132 E. Houston St.