WORKSHOP
Monday, October 17, 2022
Prework: Before You Brand
Workshop Session
Every business needs a brand, whether it takes the form of brand visuals, messaging or photography building consistency is key. The knowledge you need to develop your brand is not out of reach, however often it falls on the shoulders of a hired creative agency, freelancer, or friend. The ability to articulate your ideas, expertise, and consumer offerings is a core component of developing a brand that matches your business, speaks to your targeted audience, and builds brand loyalty.
In my nearly decade and a half of working as a designer, I have seen how a good creative brief can be the cornerstone of good branding, and without it, it’s an Achilles' heel. This talk (workshop) is to inform small business owners on how to do the pre-work to develop a creative brief that is built for success.
Free Parking Notes
SASW Participants have two options for free parking in downtown San Antonio:
231 W. Salinas St. (map) - Free parking is available in the lot as space is available. No parking validation is needed.
217 Travis St. (map) - Parking validation is required for free parking in this lot. Validation will be available at the SASW Startup Bodega in the Savoy Building at 132 E. Houston St.
Spend the Money Fast: How to validate your marketing strategy before you go broke.
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How you spend your marketing dollars early on and the speed with which you gain traction are critical to the success of your startup. This is true whether you are self-funded or working with investors. Lara August shares her experience as a marketing expert and angel investor to help startup companies avoid common mistakes in the early stages of marketing their companies.
Lara is the Founder and CEO of Robot Creative, with more than 25 years of marketing and branding experience. Lara’s achievements have earned her recognition as “Innovator” from the National Association of Women Business Owners, Young Entrepreneur of the Year from the SBA, an Outstanding New Business Leader by the North San Antonio Chamber of Commerce and one of San Antonio’s “40 under 40.”
Lara has been involved in the start up community for more than 15 years as an angel investor, advisory board member and mentor for several programs including TechStars and the Trinity University VMS program, and she regularly receives top mentor recognition by a vote of the TechStars founders.
Lara shares insider knowledge about the concerns investors have for each stage of your start up marketing (from the initial pitch to building your team to actually launching, testing and scaling your campaigns) along with seasoned marketing advice on how to approach these challenges.
Free Parking Notes
SASW Participants have two options for free parking in downtown San Antonio:
231 W. Salinas St. (map) - Free parking is available in the lot as space is available. No parking validation is needed.
217 Travis St. (map) - Parking validation is required for free parking in this lot. Validation will be available at the SASW Startup Bodega in the Savoy Building at 132 E. Houston St.
Tuesday, October 18, 2022
Bookkeeping Essentials for Small Business Owners
What does good bookkeeping look like in this modern fin-tech world. I'll share best practices of managing the bookkeeping of a small business and reveal common mistakes that can be easily avoidable.
Free Parking Notes
SASW Participants have two options for free parking in downtown San Antonio:
231 W. Salinas St. (map) - Free parking is available in the lot as space is available. No parking validation is needed.
217 Travis St. (map) - Parking validation is required for free parking in this lot. Validation will be available at the SASW Startup Bodega in the Savoy Building at 132 E. Houston St.
Wednesday, October 19, 2022
Building Your Business with Quality Information
Information is everywhere and it can be difficult to discern what is most useful for your small business and where to find it. Whether your business is a startup or looking to expand in to new markets, good business decisions rely on quality data and insights. This session will explore the types of information most valuable for small business decision making, identify authoritative data sources, address common small business data pitfalls, and offer strategies for effective business analysis
Free Parking Notes
SASW Participants have two options for free parking in downtown San Antonio:
231 W. Salinas St. (map) - Free parking is available in the lot as space is available. No parking validation is needed.
217 Travis St. (map) - Parking validation is required for free parking in this lot. Validation will be available at the SASW Startup Bodega in the Savoy Building at 132 E. Houston St.
Friday, October 21, 2022
America’s Seed Fund for SA Innovations / Non-Dilutive funding for your innovation.
This session will help San Antonio science technology innovative companies understand the role of Federal Seed Fund in your business model and learn about various resources and programs available in Texas to help commercialize your innovation. Highlights include: Learn the basics of building your business strategy with SBIR/STTR and other non-dilutive funding sources considering factors such as: SBIR/STTR Experience, technology maturity, product time to market, size and experience of your team and partners, targeted federal agency and more.
Free Parking Notes
SASW Participants have two options for free parking in downtown San Antonio:
231 W. Salinas St. (map) - Free parking is available in the lot as space is available. No parking validation is needed.
217 Travis St. (map) - Parking validation is required for free parking in this lot. Validation will be available at the SASW Startup Bodega in the Savoy Building at 132 E. Houston St.
Incubating Youth Entrepreneurship x Design
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Ever wondered how to harness the talent and creativity of young people for social impact? Join us for an opportunity to explore and experience Youth Entrepreneurship x Design, HFLI's youth development initiative which prepares young people to make a positive impact in their community through immersive learning experiences grounded in design thinking, entrepreneurship, and leadership. You will have the opportunity to try out a design thinking activity and understand the tools and resources you can use to bring this powerful approach to youth in your community. A live panel discussion will share the voices of young women who experienced this approach as Latina Leaders x Design participants in San Antonio this summer, along with their program leader. These Latina Leaders will share their journey, showcase the results of their work to date, and provide perspectives on how their experience has connected to community and leadership while fostering entrepreneurial skills and mindsets.
Free Parking Notes
SASW Participants have two options for free parking in downtown San Antonio:
231 W. Salinas St. (map) - Free parking is available in the lot as space is available. No parking validation is needed.
217 Travis St. (map) - Parking validation is required for free parking in this lot. Validation will be available at the SASW Startup Bodega in the Savoy Building at 132 E. Houston St.