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Breaking into Tech & Sports as a Young Asian American Woman

Dry Goods Building 107 N Flores

Thu Nguyen
80|20 Foundation, Director of Programs
Katrina Palanca
Spurs Sports & Entertainment, VP Global Partnerships

Katrina Palanca is the VP of Global Partnerships for Spurs Sports & Entertainment, where she oversees international sponsorships for the San Antonio Spurs and AT&T Center. Most recently, she was the Director of Sponsorship Strategy & Operations at Twitch, where she led the commercialization of sponsorship properties across gaming, esports and new verticals. During her time at Twitch, she helped launch the inaugural group of official marketing partners for Twitch Rivals and designed multi-faceted programs for first-time partners of esports properties such as Team Liquid. 

In addition, her team was responsible for providing top-notch sales representation services for external rights holders, securing sponsorships on behalf of premium gaming properties around the world. Prior to Twitch, she led the Global Marketing Solutions team at Barclays Center, the Brooklyn Nets and the New York Islanders, where she played a key role in launching the team's inaugural NBA jersey patch partnership. She is originally from Dededo, Guam and lives in San Antonio, Texas with her husband, Dave.

Get into the conversation with Katrina Palanca, VP of Global Partnerships for Spurs Sports & Entertainment, formerly Director of Sponsorship Strategy & Operations at Twitch...when she was originally on track to become a doctor. Why did she make the switch, and break from every Asian parent's dream for their kid? What are the challenges of being an Asian American woman in two male-dominated industries? And why did she choose San Antonio?

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