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F*ck Being Humble


Stefanie Sword-Williams
F*ck Being Humble, Founder, CEO

Stefanie Sword Williams is the founder and author of F*ck Being Humble. She created the business to encourage individuals to be unapologetically proud of their achievements and overcome the fear of self-promotion. Named as Forbes 30 Under 30 in Europe, she has delivered workshops for global brands including Unilever, Google, Puma, Microsoft, Innocent, Vodafone, The Guardian, The BBC and spoken at conferences such as Cannes Lions Festival and D&AD New Blood. In 2020 Stef released her first book ‘F*ck Being Humble: Why self-promotion isn't a dirty word’ and also delivered a TEDx Talk on why the world needs to be a little less humble. Most recently she became a Fellow of the Royal Society of Arts following the significant contribution to social impact she has made since building F*ck Being Humble. 

Stef always strives to shine a light on inspiring talent and does this through her monthly radio show on where she interviews trailblazers who deserve the spotlight. In 2022 Stef launched a community platform ‘This Might Help’ offering guidance, reassurance and peer-to-peer support to people who are helping others through mental health issues, sexual assault, and trauma. Stef hopes to provide close the ‘support gap’ in the mental health industry that is currently not being catered to by sourcing useful resources and creating original content that can support carers.