Startup Week CHA 2021 Startup Week CHA 2021

Monday, October 18, 2021

- EDT
Attract Business from Residents and Visitors
Allison Wolfe
Allison Wolfe
Chattanooga Tourism Co., Partnership Director
Donna Elle
Donna Elle
Chattanooga Tourism Co., Director of Cultural Tourism

At this session, we’ll share data about Chattanooga’s tourism economy to help you understand the size of the market and make decisions for your businesses. We’ll also discuss marketing to diverse tourists and best practices for engaging visitors. You’ll leave this event with ideas on how to promote your business to our visitors and residents, and with a list of free ways to engage with Chattanooga Tourism Co.

- EDT
Will This FLOAT?

This might be the start of a dream come true. Nine people with fresh, creative, fun visions will swallow their fears and doubts and take the stage to present business ideas in this pitch competition. Come see if their ideas FLOAT and connect with budding entrepreneurs.

The full list of companies selected to pitch can be viewed here

Judges for the event include:

  • Adrienne Cooper, founder and CEO of Moonlight Roller
  • Erin Felton Lopez, Etsy Inc. Strategy & Analytics, MBA, Ex-Goldman Sachs
  • Meilani Santillán, Program Director at Code for America
  • Jay Shaffer, Angel Investor and Board Member of Atlanta Tech Angels

Wednesday, October 20, 2021

- EDT
Using story to share your mission
Mary Helen Montgomery
Mary Helen Montgomery
The Enterprise Center, Marketing & Communications Director
Donna Elle
Donna Elle
Chattanooga Tourism Co., Director of Cultural Tourism
Laura Candler
Laura Candler
Lodge Cast Iron, Sr. Manager, Brand Engagement
Tim Piersant
Tim Piersant
Chattanooga Whiskey, CEO & Founder

People can’t resist a good story, and when you’re sharing your business or organization's mission, story can be one of your most powerful tools. But, there’s an art to crafting a narrative that is both compelling and informative. Join us for this panel on the power of story, hosted by The Enterprise Center, featuring three local businesses and nonprofits (Lodge Cast Iron, The Chattanooga Tourism Company, and Chattanooga Whiskey), who have used a smart approach to storytelling to share their mission. We will discuss how to think about who your audience is, what your message is, and what platform (video, blog, podcast, social media) you should use.

Thursday, October 21, 2021

- EDT
Incorporating Innovation to an Established Industry
Daniel Lucas
Daniel Lucas
Trident Transport, VP of Innovation

How can we bring the latest thought leaders to disrupt an industry that is rooted in legacy processes?

- EDT
Leveraging Your Local Ecosystem for Growth
Kenneth Burke
Kenneth Burke
Text Request, VP of Marketing
Briana Garza
Briana Garza
Chatt Taste Food Tours, LLC, Owner/ Co-Founder
David Martin
David Martin
Heed PR, Co-Founder | Partner

Text Request has grown nationally, in part, because of the resources and relationships we have access to right here in Chattanooga. Join Kenneth Burke, VP of Marketing at Text Request and  Briana Garza-Wilson, co-founder of Chatt Taste, to learn how to leverage the local business ecosystem to build your reputation and revenue.  David Martin, cofounder of Heed PR, will moderate. You'll walk away with a game plan to grow your brand, recruit top talent, increase sales, and move your business forward — all while giving back to our community.