Startup Week CHA 2021 Startup Week CHA 2021

Monday, October 18, 2021

- EDT
Attract Business from Residents and Visitors
Allison Wolfe
Allison Wolfe
Chattanooga Tourism Co., Partnership Director
Donna Elle
Donna Elle
Chattanooga Tourism Co., Director of Cultural Tourism

At this session, we’ll share data about Chattanooga’s tourism economy to help you understand the size of the market and make decisions for your businesses. We’ll also discuss marketing to diverse tourists and best practices for engaging visitors. You’ll leave this event with ideas on how to promote your business to our visitors and residents, and with a list of free ways to engage with Chattanooga Tourism Co.

Wednesday, October 20, 2021

- EDT
Using story to share your mission
Mary Helen Montgomery
Mary Helen Montgomery
The Enterprise Center, Marketing & Communications Director
Donna Elle
Donna Elle
Chattanooga Tourism Co., Director of Cultural Tourism
Laura Candler
Laura Candler
Lodge Cast Iron, Sr. Manager, Brand Engagement
Tim Piersant
Tim Piersant
Chattanooga Whiskey, CEO & Founder

People can’t resist a good story, and when you’re sharing your business or organization's mission, story can be one of your most powerful tools. But, there’s an art to crafting a narrative that is both compelling and informative. Join us for this panel on the power of story, hosted by The Enterprise Center, featuring three local businesses and nonprofits (Lodge Cast Iron, The Chattanooga Tourism Company, and Chattanooga Whiskey), who have used a smart approach to storytelling to share their mission. We will discuss how to think about who your audience is, what your message is, and what platform (video, blog, podcast, social media) you should use.