Startup Week CHA 2021 Startup Week CHA 2021

Branding

Monday, October 18, 2021

- EDT
- EDT
Q & A with SASHA Group

THIS EVENT REQUIRES A SEPARATE REGISTRATION.


Join this virtual conversation as The Sasha Group cover the importance of brand, how to build an effective brand and things to watch out for in this process. There will also be a Q&A.


- EDT
Not All Press is Good Press
Chloe Morrison
Chloe Morrison
The Company Lab, Communications Director

PR/Communication/media professionals Chloé Morrison and Jim Tanner will teach entrepreneurs how to create positive media coverage. We'll cover how to do an interview, write a press release and work with the media.

- EDT
Your business + pop-ups + The Mall
Nicole Burney
Nicole Burney
CBL Properties, Senior Corporate Specialty Leasing Manager

The 90s are back and the mall is calling! 

Calling all start-ups, artisans, small business owners, niche specialties, and boutique owners.


Learn how your business can host a popup shop at Hamilton Place Mall or Northgate Mall.

Wednesday, October 20, 2021

- EDT
Using story to share your mission
Mary Helen Montgomery
Mary Helen Montgomery
The Enterprise Center, Marketing & Communications Director
Donna Elle
Donna Elle
Chattanooga Tourism Co., Director of Cultural Tourism
Laura Candler
Laura Candler
Lodge Cast Iron, Sr. Manager, Brand Engagement
Tim Piersant
Tim Piersant
Chattanooga Whiskey, CEO & Founder

People can’t resist a good story, and when you’re sharing your business or organization's mission, story can be one of your most powerful tools. But, there’s an art to crafting a narrative that is both compelling and informative. Join us for this panel on the power of story, hosted by The Enterprise Center, featuring three local businesses and nonprofits (Lodge Cast Iron, The Chattanooga Tourism Company, and Chattanooga Whiskey), who have used a smart approach to storytelling to share their mission. We will discuss how to think about who your audience is, what your message is, and what platform (video, blog, podcast, social media) you should use.