Startup Week Louisville 2021 Startup Week Louisville 2021

Thursday, September 23, 2021

Innovatemap's Fundamentals of Product
Christian Beck
Christian Beck
Innovatemap, Executive Partner, Growth Strategy & Design

A better product is marketable, valuable, and useable - buyers want it, it solves problems, and users adopt it. Today's consumer has expectations around the products they use. User experience has gone from being a nice-to-have to being table stakes. Product management has become a must-have for learning user requirements and using those and business goals to drive prioritization in building the right product. Product marketing is a discipline that few companies have built into their organizations but is non-negotiable in taking a product to either an internal organization or an external market.

We'll discuss what today's product fundamentals are and share case studies and examples of why these fundamentals matter. You'll walk away with not only an understanding of what it takes to build better product but applicable takeaways and next steps based on where you are today.