Startup Week Louisville 2021 Startup Week Louisville 2021
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A Practical Guide for Breakthrough Innovation


Rami Goldratt
Goldratt Group, CEO

Rami Goldratt currently serves as CEO of Goldratt Group, the leading

organization in Theory Of Constraints (TOC) implementations. Over the years,

Rami has been involved in consulting engagements with Manufacturers, retail,

automotive, textile, engineering, and service industries all around the world.

Rami is considered one of the most influential leaders of the TOC body of

knowledge, and is highly regarded for developing the TOC applications to

Sales and Marketing. His ground-breaking implementations in this area have

become the standard of TOC in sales.


Innovation is much more than coming up with a big idea. In this presentation, Rami Goldratt will describe the TOC (Theory Of Constraints) process for business innovation. Learn practical tools to focus on innovation that really matters, to learn how to structure a solution that provides exceptional value, to design effective business model, and to manage the execution phase.


Innovation is not the goal. The goal is to increase the value to our stakeholders. Innovation is a tool to improve our business viability. 

"Value is created by removing a significant limitation for the customer in a way that was not possible before and to the extent that no significant competitor can deliver" - Dr. Eliyahu Goldratt

We tend to confuse improvement with innovation. Most improvements even when they present new tools and processes, are not necessarily removing a significant limitation for our customers.