Startup Week Louisville 2021 Startup Week Louisville 2021
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Building a Story With Data


Bill Reynolds
Element 502, President

Bill has been in marketing and technology for more than 20 years. Over his career, he has worked in many industries and worn many hats. From independent consultant, to cooking school, to establishing technology centers, it was a Spirit-led adventure that has landed him at Element 502. Leading our motley group is always exciting. Each day brings new challenges, victories and learning moments.


Data is just data without a story. By using mobile data, analytics, and analysis, you can build a story to help make decisions for businesses and customers. The amount of data available for use continues to grow. Bill will show you some examples and use cases of just how powerful good data can be.