Startup Week Louisville 2021 Startup Week Louisville 2021
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CX-Led Growth & Trends; Learnings From Analyzing 4,400 Early Stage Companies


Adam O'Donnell
Zendesk, VC & Startup Partnerships

Adam runs Startup Partnerships for North America at Zendesk. Previously he worked as an investment associate at a Silicon Valley VC (investors in Airbnb, Amplitude, etc.), where we reviewed 2000+ high-growth startups. Before investing, Adam founded 2x B2B SaaS companies (1 exit, 1 failed). Adam lives in San Francisco, and in his free time runs a podcast called TheTop.VC, where he has interviewed VCs from Sequoia, Emergence, 500 Startups, Techstars, and more


We reviewed 4,400 early-stage companies to see how CX tactics/strategies at high-growth companies were different from slower growth startups. The data shows that while there is no one-size-fits-all approach, startup success stories have one thing in common: the ability to provide more holistic support to customers from the beginning. Founders and CX leaders will walk away with tactical steps to implement into their CX immediately.