Startup Week Louisville 2021 Startup Week Louisville 2021
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Innovatemap's Fundamentals of Product


Christian Beck
Innovatemap, Executive Partner, Growth Strategy & Design

A proud Hoosier native with an eye for design, Christian has always been driven by seeing homegrown ideas and entrepreneurs come to life. He began his career as a user experience (UX) designer at a top Silicon Valley firm, which set his foundation in and passion for digital products and high-growth tech companies. Just one thing was missing – his love for the Midwest and the people in it. In 2014 he moved back to Indiana to be a founding member of Innovatemap.

Christian owns Innovatemap’s revenue and growth strategy operations, including sales and marketing. He shares his perspective on product trends as the co-host of the Better Product podcast. And when not working on the business, Christian lends his mentorship and product coaching to early-stage founders, especially those who are underrepresented and underfunded. 


A better product is marketable, valuable, and useable - buyers want it, it solves problems, and users adopt it. Today's consumer has expectations around the products they use. User experience has gone from being a nice-to-have to being table stakes. Product management has become a must-have for learning user requirements and using those and business goals to drive prioritization in building the right product. Product marketing is a discipline that few companies have built into their organizations but is non-negotiable in taking a product to either an internal organization or an external market.


We'll discuss what today's product fundamentals are and share case studies and examples of why these fundamentals matter. You'll walk away with not only an understanding of what it takes to build better product but applicable takeaways and next steps based on where you are today.