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The power of co-creation: How involving your community can bring your product to life


Chris Naber
FirstBuild, Senior Product Developer

FirstBuild, the innovation lab for GE Appliances, invents what’s next for the home. With a goal of launching 12 new products each year, the team relies on co-creation: involving the community every step of the way to create products people love. 

Today we tell the journey of FirstBuild's newest product: the Mella Smart Mushroom Fruiting Chamber.