Great products sell themselves. Accelerating that growth requires a user-led marketing strategy that centers your messaging on the product's user-outcomes and optimzes for channels where your non-users go to learn, grow and network.
In the User-Led Marketing session we cover a framework for rapid development and deployment of effective user-led messaging, followed by Q/A and messaging brainstorming with attendees.
Garrett French is the founder of Citation Labs, an Enterprise Link Building Agency based in Louisville, KY.