Startup Week Louisville 2021 Startup Week Louisville 2021
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User-Led Marketing


Garrett French
Citation Labs, Founder

Great products sell themselves. Accelerating that growth requires a user-led marketing strategy that centers your messaging on the product's user-outcomes and optimzes for channels where your non-users go to learn, grow and network.


In the User-Led Marketing session we cover a framework for rapid development and deployment of effective user-led messaging, followed by Q/A and messaging brainstorming with attendees.


Garrett French is the founder of Citation Labs, an Enterprise Link Building Agency based in Louisville, KY.