Startup Week Louisville 2021 Startup Week Louisville 2021
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Wine & Spirits Innovation: Anatomy of the SimpleLabs Startup & Lessons Learned


Mike Slone
Simple Labs, CEO

Mike is the founder and CEO of Simple Labs, Inc. a California-based design innovation company. He is a highly experienced, award-winning and successful product, UX, UI, visual, and branding designer with many years of experience creating large and small scale designs. He has worked for global clients in many industries including Caterpillar, Pampered Chef, Deloitte, Nike, and many others. He has also provided his design leadership and experience to startups in healthcare, higher education, and SaaS companies.


This session is a case study on how an industry disrupting company within an ancient industry was created during Covid. It will cover the design, engineering, technical and security challenges involved. It will also walk through the vision statement, how research and development, the business plan, company organization, investment rounds and other details were completed during a long term lock down. The company recently completed its first round of funding and is in R&D for the prototype device in Silicon Valley.