Startup Week Louisville 2021 Startup Week Louisville 2021

Startup 101

Monday, September 20, 2021

- EDT
Advice from Coaches and Judges of the SXSW Pitch Competition
Kevin Rapp
Kevin Rapp
AppWell.Health, Co-Founder
Sivaram Arabandi
Sivaram Arabandi
AppWell.Health, Chief Data Officer

proven guidance along with stories of success and losses beyond the competition

- EDT
Startup Grind
Raffi Kayat
Raffi Kayat
borderless, CEO
Adam Robinson
Adam Robinson
Strategexe, Chief Marketing Officer

In this session, Raffi Kayat, the co-founder of borderless, a global payments company located in Louisville, KY, will share his entrepreneur journey and vision for borderless. Raffi has an inspiring story and much wisdom to share. Don't miss this conversation with Raffi hosted by Adam Robinson, the Director of Startup Grind Louisville.

- EDT
Seed Deals: How to Grow from Startup to Venture Capital (aka Chalktalk)
David Willbrand
David Willbrand
Pacaso, Chief Legal Officer

 “Chalk Talk” which covers the basic nuts and bolts of capitalization and fundraising from a legal perspective. We cover the instruments and structures used, with a heavy emphasis on demystifying the jargon.

- EDT
CX-Led Growth & Trends; Learnings From Analyzing 4,400 Early Stage Companies
Adam O'Donnell
Adam O'Donnell
Zendesk, VC & Startup Partnerships

We reviewed 4,400 early-stage companies to see how CX tactics/strategies at high-growth companies were different from slower growth startups. The data shows that while there is no one-size-fits-all approach, startup success stories have one thing in common: the ability to provide more holistic support to customers from the beginning. Founders and CX leaders will walk away with tactical steps to implement into their CX immediately.

- EDT
Locking Down Data Care: Lessons on How to Be Cyber Resilient
Colin Glover
Colin Glover
CISA, Cybersecurity Adviser/Cybersecurity KY State Coordinator

The Cybersecurity Adviser for Kentucky from the Cybersecurity and Infrastructure Security Agency (CISA) will provide a brief overview of what it means to be cyber resilient. Case studies and incident analysis will provide examples of real-world attacks and demonstrate best practices on how to become cyber resilient. The session will conclude with an overview of no-cost proactive and reactive federal resources that are available to assist organizations in achieving resiliency.  

- EDT
The power of co-creation: How involving your community can bring your product to life
Chris Naber
Chris Naber
FirstBuild, Senior Product Developer

FirstBuild, the innovation lab for GE Appliances, invents what’s next for the home. With a goal of launching 12 new products each year, the team relies on co-creation: involving the community every step of the way to create products people love. 

Today we tell the journey of FirstBuild's newest product: the Mella Smart Mushroom Fruiting Chamber.

Tuesday, September 21, 2021

- EDT
Noble Funk: The Entrepreneurial Trials & Tribulations of Opening a Retail Establishment
Dominique Shrader
Dominique Shrader
Noble Funk Brewing Company, Project Manager

Starting up a family-owned and operated business in the world of food and beverage always presents an adventure. Doing so in the midst of a global pandemic brings its own set of unforeseen challenges. Dominique Shrader provides her perspective on the trials, tribulations, and lessons learned from bringing Noble Funk Brewing Company from concept to reality.

- EDT
The emergence of Space Tango and the future of humanity in deep space
Kris Kimel
Kris Kimel
Space Tango, Co-Founder

The emergence of Space Tango, the 21st century of commercial space and the future of humanity in deep space

- EDT
To code or not to code? That is the question
Brad Farley
Brad Farley
Growth Stage Operations, Owner

Depending on who you ask, there is a "no-code revolution" happening. Various platforms suggest their interface and tools can replace the need for syntax coders and empower creatives to build and manage their own tech company, but is that true? Join Brad Farley of Growth Stage Operations out of Lexington, KY as he discusses the benefits and tradeoffs of no-code and low-code platforms, provides some background and ultimately helps you decide whether no-code is right for your business.

- EDT
Wine & Spirits Innovation: Anatomy of the SimpleLabs Startup & Lessons Learned
Mike Slone
Mike Slone
Simple Labs, CEO

This session is a case study on how an industry disrupting company within an ancient industry was created during Covid. It will cover the design, engineering, technical and security challenges involved. It will also walk through the vision statement, how research and development, the business plan, company organization, investment rounds and other details were completed during a long term lock down. The company recently completed its first round of funding and is in R&D for the prototype device in Silicon Valley.

Wednesday, September 22, 2021

- EDT
KY innovation - State update
Anthony Ellis
Anthony Ellis
KY Innovation, Acting Executive Director

2021 State of Innovation Annual Address and 2022 Outlook

- EDT
How to build a kickass Network (Techstars)
John Hill
John Hill
Techstars, VP of Network

Learn the tools, the approaches and the results of the networking techniques that power the most effective entrepreneurial network in the world, Techstars.

- EDT
State of Kentucky University Commercialization
Ian McClure
Ian McClure
University of Kentucky, Associate Vice President for Research, Innovation and Economic Impact; Exec. Director, UK Innovate
Allen Morris
Allen Morris
Commercialization EPI-Center, University of Louisville, Executive Director
Monique Quarterman
Monique Quarterman
Kentucky Commercialization Ventures, Executive Director
Taunya Phillips
Taunya Phillips
Office of Technology Commercialization at University of Kentucky, Director
- EDT
Building a Story With Data
Bill Reynolds
Bill Reynolds
Element 502, President

Data is just data without a story. By using mobile data, analytics, and analysis, you can build a story to help make decisions for businesses and customers. The amount of data available for use continues to grow. Bill will show you some examples and use cases of just how powerful good data can be.

Thursday, September 23, 2021

- EDT
Fireside chat: Building a Brand – Brand Inception to Scaled Operation
Dan Ratterman
Dan Ratterman
Shady Rays, COO
Chris Ratterman
Chris Ratterman
Shady Rays, Founder & CEO
Alli Truttmann
Alli Truttmann
Wicked Sheets, President & CEO

This session has a lot to do with getting started and the pains that come with growth. There are a lot of lessons to be learned here - What to do when with few/limited resources, lessons learned from marketing campaigns, building a team, voice of the customer, supply chain and more...

DON'T MISS THIS ONE!

- EDT
You Are Never Too Young To Start
Natalia Bishop
Natalia Bishop
University of Louisville, Director of Innovation & Entrepreneurship
Natasha Sams
Natasha Sams
Governor's School for Entrepreneurs at KEENStart, Executive Director
Malcolm Muhammad
Malcolm Muhammad
Project G.E.L.
Ricky Mason
Ricky Mason
BrainSTEM University, CEO
Mary Taylor
Mary Taylor
Kentucky Department of Education’s Office of Career and Technical Education, Training and Development Specialist

Diverse Paths for Youth Entrepreneurship Youth populations are expected to rise considerably in the coming decades. Challenges such as rising urbanization rates, technological changes, migration, and trade will impact labor markets around the world. Technology will bring significant changes to the labor market. Some estimate that 65 percent of school children will work in jobs that do not exist today. Moreover, technology is already affecting the skills requirements of most occupations. Many young people will decide to become entrepreneurs – and they will need financial resources, mentorship and connections, access to technology, and a set of skills in order to succeed. We need to lay the groundwork for this now. This panel will feature speakers working to support young entrepreneurs in Louisville. The panel will focus on the entrepreneurship experiences youth are having in our community today and identify some of the main challenges and opportunities to become an entrepreneur as a youth, how technology has impacted entrepreneurship, and what support is required to enable youth to solve social problems in their communities around the world.

- EDT
Truly Impactful Solutions: The Impact Gap Canvas
Natalia Bishop
Natalia Bishop
University of Louisville, Director of Innovation & Entrepreneurship
Emily Stuhldreher
Emily Stuhldreher
GiveBackHack, HQ Staff

The age-old story of social innovation is plagued by the idea of a well-intentioned person trying to solve a social problem they have never experienced and not only failing but harming the people they were hoping to help. In this hands-on interactive workshop, you'll gain an understanding of how to approach social innovation for truly impactful solutions. This workshop will also cover why we need to spend more time apprenticing with the problem rather than trying to be founders.

- EDT
See yourself here - Student Innovation Showcase
Keionna Baker
Keionna Baker
Amplify, Director of Community Engagement

During this session, you will hear from multiple student startups from Bellarmine, UK, and UofL - they will present their companies and then be on a panel discussion speaking to the advantages and challenges of being a student founder, how other founders/resources/the community could be of support to each other and these students, and what's next for them. 

Friday, September 24, 2021

- EDT
Measure What Matters: Connecting Strategy To Operations & Improvement
Jim Papp
Jim Papp
Mindful Metrics, Owner & Principal Consultant

Measure what matters - learn - improve....repeat.

What important lessons about measurement and improvement can we take away from the movie Moneyball? Stop in to find out. Join for an interactive session focused on measurement as foundational to innovation and success. We'll explore basic decision models, the translation of data to information, and the practical application of these concepts and methods using case studies and industry examples. 

 


- EDT
User-Led Marketing
Garrett French
Garrett French
Citation Labs, Founder

Great products sell themselves. Accelerating that growth requires a user-led marketing strategy that centers your messaging on the product's user-outcomes and optimzes for channels where your non-users go to learn, grow and network.


In the User-Led Marketing session we cover a framework for rapid development and deployment of effective user-led messaging, followed by Q/A and messaging brainstorming with attendees.


Garrett French is the founder of Citation Labs, an Enterprise Link Building Agency based in Louisville, KY.

- EDT
Cash flow basics: The lifeblood of any business
Neil Kane
Neil Kane
University of Notre Dame, Director, ESTEEM Curriculum and Capstone Advising

You might assume that as your business grows your need for outside capital will go down. This assumption is often WRONG. In this engaging talk, based on a first-hand experience of selling a highly innovative product on Amazon.com which saw sales increase 10x in the first year, you will learn how this quick growth caused a severe cash flow shortage for the company…and how it overcame this challenge. Spoiler alert: It has a happy ending.

 

A leading authority on technology commercialization, entrepreneurship and innovation, he is a faculty member in the ESTEEM Program at the University of Notre Dame and is the former Director of Undergraduate Entrepreneurship at Michigan State University where he led the program to a Top 25 national ranking in 2 ½ years. He has been the CEO of over a dozen startups ranging from consumer products to software to nanotechnology. Kane is the former co-Executive Director of the Illinois Technology Enterprise Center at Argonne and was EIR at the University of Illinois. Earlier he held engineering, sales and business development positions at IBM and Microsoft. He holds a BS in Mechanical Engineering from the University of Illinois and an MBA from The University of Chicago. Named a 2007 Technology Pioneer by the World Economic Forum, he twice attended their annual meeting in Davos. Recognized for Outstanding Entrepreneurship by the National Science Foundation. Twice an invited witness on tech transfer for the U.S. House of Representative’s Subcommittee on Research & Science Education. Contributor to Forbes.com and co-author of The Innovator’s Secret Formula.

www.linkedin.com/in/neilkane