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Thursday, November 19, 2020

- EST
Launching and growing an ecommerce brand during the COVID gold rush.
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Joel Gandara
Joel Gandara
Morro Capital, CEO

Joel Gandara knows e-commerce. He launched his first multimillion dollar apparel brand 20 years ago and never looked back. He is now CEO and founder of Morro Capital, a privately-owned e-commerce apparel company with a portfolio of over 20 brands.

Joel' s been on a tear lately, investing in and acquiring a wide variety of e-commerce companies. He's recently launched a fulfilment center and is riding on the edge of this new wave of seemingly endless growth.

Is the current global COVID19 e-commerce gold rush a trend that will fade when worldwide economies reopen? Joel doesn't seem to mind because he understands how to use his business savvy to stay lean, capture opportunities and scale regardless of business climate. There's never been a better time to launch an e-commerce brand but will it last the inevitable retraction?