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Friday, November 20, 2020

- EST
Building Buzz on a Budget: Lessons from creating a Global Superfood Brand.
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Lisa Curtis
Lisa Curtis
Kuli Kuli Foods, CEO

Lisa Curtis, the Founder & CEO of Kuli Kuli will lead a session on how to scale an idea and bring a new product to market. Lisa started working with the superfood moringa while in the Peace Corps and has now brought it into over 11,000 stores across the US market, raising over $10M from well-known investors such as Kellogg. Lisa will share lessons learned on how Kuli Kuli took moringa from the unknown to Good Morning America's "top wellness trend" of the year. Learn how to bring a new product to market, secure media attention without a PR budget and raise millions of dollars from top venture firms.