Friday, November 20, 2020
With the raging pandemic and growing communication noise, many startups worldwide went under, others are barely surviving. The winners will be those entrepreneurs that have either pivoted or started a net new venture to adapt to the New Normal.
But here’s the rub.
When every business in the attention battlefield is armed with the same access to technology, information and communication channels – the battle will be decided by strategy and skill:
The rules have changed, and audiences today demand real stories by real people to emotionally move them into action. This talk provides an immersive experience on how to create visually-memorable brand stories that support meaningful brand narratives.
In this session, Shlomi Ron, CEO of the Visual Storytelling Institute, will share actionable lessons that entrepreneurs can easily apply in their organizations, including:
-What is visual storytelling and why now?
- Basics of effective storytelling in support of a larger brand narrative
- How to connect: Unpacking engagement
- Illustrative industry examples
- Future of visual storytelling
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