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3 Key Principles to Successfully Launch an Innovative Product.

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Shannon Roddy
Marketplace Seller Courses, CEO

Shannon Roddy is an Amazon Expert, Speaker and the founder of Marketplace Seller Courses. He has consulted with over 100 companies to help them successfully launch, grow and protect their brands on the Amazon platform. In addition to creating Online Courses for brand owners, Shannon provides 1-on-1 Coaching for inventors, brands to leverage new opportunities on the Amazon platform.


When it comes to creating innovative products, the rules don’t apply. The same is also true of launching them. Traditional methods of market research and marketing simply don’t work. So what does…? In this talk, Shannon Roddy uncovers three principles to successfully launch an innovative product from development to release. In this talk, he will discuss ideas like why you should observe your customers (not listen to them), how to know if your customers will truly love your products, and why there’s no such thing as a late product launch. Encompassing stories from dozens of companies and entrepreneurs, this presentation is guaranteed to both inspire and delight.