Lisa Curtis, the Founder & CEO of Kuli Kuli will lead a session on how to scale an idea and bring a new product to market. Lisa started working with the superfood moringa while in the Peace Corps and has now brought it into over 11,000 stores across the US market, raising over $10M from well-known investors such as Kellogg. Lisa will share lessons learned on how Kuli Kuli took moringa from the unknown to Good Morning America's "top wellness trend" of the year. Learn how to bring a new product to market, secure media attention without a PR budget and raise millions of dollars from top venture firms.
Building Buzz on a Budget: Lessons from creating a Global Superfood Brand.
Lisa Curtis is the Founder & CEO of Kuli Kuli, the leading brand pioneering a new sustainably sourced superfood called moringa. Moringa is a protein-rich leafy green, more nutritious than kale, with anti-inflammatory benefits rivaling turmeric. Kuli Kuli’s moringa powders, bars and wellness shots are sustainably sourced from African women and other small farmers around the world and sold in 11,000 U.S. stores.
Lisa began working on Kuli Kuli while serving in the Peace Corps and, alongside her amazing team, has grown it into a multi-million dollar social enterprise.
Lisa was recognized on the Forbes 30 Under 30 list, Inc Magazine’s Top 100 Female Founders, and she has appeared in numerous outlets including the New York Times, Wall Street Journal and on MSNBC's Morning Joe.