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How to Use Visual Storytelling to Connect Better With Your Audience in the New Normal?

- EST 21
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Shlomi Ron
Visual Story Telling Institute, CEO

Hi, I’m Shlomi Ron, the CEO of the Visual Storytelling Institute (VSI), a seasoned digital marketing strategist with over 20 years of experience having worked both on the agency and brand sides for Fortune 100/500 brands such as Nokia, IBM, and American Express. I started the Visual Storytelling Institute to combine my marketing expertise with my passion for visual stories stemming from my interests in classic Italian cinema and video art. At VSI, I help brands connect better with their audiences through visual storytelling consulting, training, production, and thought leadership. Select clients include RTI International, Cable & Wireless, Pearson Education, PTC, Miami-Dade College – to name a few. These days, I teach Brand Storytelling at the University of Miami’s Business School. My new book: Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories. I often do public talks about Visual storytelling and I host the Visual Storytelling Today podcast. Outside work, I’m a nascent bread baker, The Moth fan, and longtime fedora wearer likely to jive with my classic Italian cinema interest.

With the raging pandemic and growing communication noise, many startups worldwide went under, others are barely surviving. The winners will be those entrepreneurs that have either pivoted or started a net new venture to adapt to the New Normal.

But here’s the rub.

When every business in the attention battlefield is armed with the same access to technology, information and communication channels – the battle will be decided by strategy and skill:


The rules have changed, and audiences today demand real stories by real people to emotionally move them into action. This talk provides an immersive experience on how to create visually-memorable brand stories that support meaningful brand narratives.

In this session, Shlomi Ron, CEO of the Visual Storytelling Institute, will share actionable lessons that entrepreneurs can easily apply in their organizations, including:

-What is visual storytelling and why now?

- Basics of effective storytelling in support of a larger brand narrative

- How to connect: Unpacking engagement

- Illustrative industry examples

- Future of visual storytelling