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Re-Designing How You do Business: Covid-19 Edition.

- EST 22
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Dr. Wanda Eugene
UF- Computing and Society Engagement (CASE), Executive Director

Wanda Eugene, Ph.D. is constantly seeking out new ways to leverage technology to engage underserved communities. As a principal at DEEP Designs LLC, she specializes in cultivating technology with vulnerable populations and integrates the strategic direction of the organization. As the Executive Director of Computing and Society Engagement (CASE), she has launched Entrepreneur Diversity in Information Technology (EDIT), a free incubator program that works with underserved minorities to launch tech-based businesses. In parallel with this work, she serves as a Research Assistant Scientist in the University of Florida Herbert Wertheim College of Engineering, Computer & Information Science & Engineering Department, where she explores how cultural, social, and personal surroundings affect the appropriation of computational artifacts and ideas of how they can serve as a resource for the design of new technologies. Dr. Eugene holds a Ph.D. in Computer Science, a Master’s in Industrial Engineering and a Master’s in Interdisciplinary Studies specializing in Instructional Technology and African American Studies and a Bachelor’s in Electrical Engineering.

The COVID-19 pandemic has radically impacted our lives and how we do business. Design Thinking is a strategic problem-solving approach which offers guidance on identifying the needs of potential clients/customers and uncovering the right problem for your team to tackle. It also provides a reliable pathway to discover the best solutions. In this interactive workshop we will step through an abbreviated design thinking process, and support you in understanding how it can help you and your organization rethink the products, services, and the complex challenges your business face in doing business during these uncertain times.

At the conclusion of this workshop you will know how to:

•Describe the benefits of Design Thinking

•Apply simple, actionable tools and processes for each phase of the design process that you can implement immediately

•Use design thinking for innovative outcomes

•Integrate design thinking into your business, your work with audience, and work within an organization