Thursday, November 19, 2020
When it comes to creating innovative products, the rules don’t apply. The same is also true of launching them. Traditional methods of market research and marketing simply don’t work. So what does…? In this talk, Shannon Roddy uncovers three principles to successfully launch an innovative product from development to release. In this talk, he will discuss ideas like why you should observe your customers (not listen to them), how to know if your customers will truly love your products, and why there’s no such thing as a late product launch. Encompassing stories from dozens of companies and entrepreneurs, this presentation is guaranteed to both inspire and delight.
Joel Gandara knows e-commerce. He launched his first multimillion dollar apparel brand 20 years ago and never looked back. He is now CEO and founder of Morro Capital, a privately-owned e-commerce apparel company with a portfolio of over 20 brands.
Joel' s been on a tear lately, investing in and acquiring a wide variety of e-commerce companies. He's recently launched a fulfilment center and is riding on the edge of this new wave of seemingly endless growth.
Is the current global COVID19 e-commerce gold rush a trend that will fade when worldwide economies reopen? Joel doesn't seem to mind because he understands how to use his business savvy to stay lean, capture opportunities and scale regardless of business climate. There's never been a better time to launch an e-commerce brand but will it last the inevitable retraction?