Thursday, November 19, 2020
When it comes to creating innovative products, the rules don’t apply. The same is also true of launching them. Traditional methods of market research and marketing simply don’t work. So what does…? In this talk, Shannon Roddy uncovers three principles to successfully launch an innovative product from development to release. In this talk, he will discuss ideas like why you should observe your customers (not listen to them), how to know if your customers will truly love your products, and why there’s no such thing as a late product launch. Encompassing stories from dozens of companies and entrepreneurs, this presentation is guaranteed to both inspire and delight.