Techstars Edmonton Startup Week 2021 Techstars Edmonton Startup Week 2021

Monday, October 18, 2021

- MDT
Got ethics? Applied ethics for AI with Ethically Aligned AI
Katrina Ingram
Katrina Ingram
Ethically Aligned AI, Founder and CEO

As a technology start-up, you play a key role in designing our digital future.

But what happens when our design choices go sideways? When we thought we were making the world a better place, but we made it worse for some people? How do we make sure that our technologies don’t cause harm and ideally, promote well-being?

Investors, employees, customers, and society at large expect technology that works for everyone. Making good choices from the start is not only easier, but it sets your business up for long term success.

In this workshop, we’ll explore some of the core ethical issues encountered in developing AI/ML enabled systems. We’ll unpack the reasons why building ethics into your technology design choices is a smart business decision and touch on practical steps you can take in your business to apply ethical principles.


Thank you to the Alberta Machine Intelligence Institute (Amii) for sponsoring the AI/ML track as part of Edmonton Startup Week. 

J7lWx96b4aemQl5mRUaBT728CquZrWGHf8AGNpX6.jpg

- MDT
Startup Week Kickoff 🎉 Sponsored by the Downtown Business Association and Communauto
Startup Edmonton
Startup Edmonton
Startup Edmonton

Monday. Noon. It's kick off time. 🎉

Edmonton Startup Week kicks off Monday, October 18th from noon-2pm,  and we’re planning something extra special. Trust us, you won't want to miss it!

Here's a handy list of your Startup Week kickoff essentials: 

✅ Follow us on social media @startupedmonton on Instagram and Twitter #yegsw21 so you can be the first to discover where your Startup Week freebies are located, and what you're getting. 👀 In case you missed it, check out these clues we shared on Friday and keep your eyes peeled for more hints around noon on Monday!

✅ Be in downtown Edmonton just before noon so you’ll be nearby your favorite coffee, lunch, and bar spots, ready to grab your free sips and snacks, and swag bag worth over $75! Freebies and swag bag quantities are limited, so get yours before they’re gone!

✅ Use the special password 'STARTUP WEEK' once you get to each kickoff location. You’ll need to share the password with staff to get your freebie.

✅ Don't be a stranger! At each kickoff location, Innovate Edmonton and Startup Edmonton staff will be on-site with smiling (and masked!) faces to greet you and provide your swag bag, while quantities last. We can't wait to meet you!

✅ Wear a mask and bring your proof of vaccination. Please keep in mind that many of the kickoff locations have adopted the Government of Alberta’s Restrictions Exemption Program (REP), which means proof of vaccination may be required upon entry.

✅ Get social! There are plenty of social sharing options on our platform, so be sure to share your Edmonton Startup Week experience on Twitter and Instagram using #yegsw21, and let everyone know you're attending

We can't wait to see you tomorrow to ring in #yegsw21!

Startup Week's Kick Off is made possible thanks to the support of Edmonton's Downtown Business Association and Communauto.

zjSQCzdn6fHpbbh2LolUplBoDwYI7A2UU78GGuij.png Y5Q2tVCIUtISvZWGzR69n3108Oq4qNwBTTghnYe2.png

- MDT
Business Model 101 with Startup Edmonton
Startup Edmonton
Startup Edmonton
Startup Edmonton

Popularity: 🔥

Come in with an idea for a business/product/project and leave with clear next steps to move your idea forward.

In our most popular workshop, we'll introduce you to the Lean Canvas—a tool used by entrepreneurs around the world. Spots will fill fast!

Startup Edmonton's fantastic facilitators will cover: How to use the Lean Canvas, who your customer is, different sales models and pricing, and how to define your unique value.  


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

ZJrZJk3DhSQt1O0GtMK2K2rowbQb6iSMoQVnVMAN.png

- MDT
7 Misconceptions when marketing a startup and how to avoid them with Harvest Academy
Kailey Belsher
Kailey Belsher
Harvest Builders, Head of Marketing

Join Kailey Belsher, Head of Marketing at Harvest Builders, as she shares the seven most common misconceptions startups have when marketing their business, and learn the steps you can take to ensure you don't make the same mistakes.

Tuesday, October 19, 2021

- MDT
Global Morning Keynote with Kelechi Nwokocha
Kelechi Nwokocha
Kelechi Nwokocha
Bongalow, CEO
Skye Kihara
Skye Kihara
Black Business Ventures Association, Operations & Community Manager

Roll out of bed, grab your coffee, and start your morning with an inspiring chat with a global entrepreneurial leader highlighting their unique journey and disruptive startup. 

We all need a good pick-me-up in the morning and listening to those who have been through the process, know the struggles, and can remind us that there is a light at the end of the 16 hour days… well that’s a good morning!

This morning will feature Kelechi Nwokocha who is the CEO of Bongalow in Nigeria. 


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

U2Npk4AqW8pciA3ETpZrUnBXvnplCb5T5N613MM2.png



- MDT
Good but Now Great! Startup Founders Panel with Startup Edmonton
Allan Waine
Allan Waine
Startup Edmonton, Program Facilitator
Tristan Ham
Tristan Ham
Startup Edmonton, Program Facilitator
Allie Knull
Allie Knull
ResumeFree™, Founder & CEO
Kate Popiel
Kate Popiel
What's the Deal?, CEO
Jeffrey Franc
Jeffrey Franc
Stat59, CEO

Talking to Startup founders who are bringing innovation to industries that have seen little to no change. How can we make __________ "way" better? Lessons learned on the journey that will apply to every industry. 

Featuring innovation in recruitment, research and hospitality.

Panelists include:

  • Jeffrey Franc, CEO & Founder of Stat59
  • Allie Knull, CEO & Founder of ResumeFree
  • Kate Popiel, CEO & Co-President of What's the Deal?

Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

DqbqSwtlAoHFHwXmBIPbsmklX5lUmwONuD646tuC.png


- MDT
Fireside chat with Arden Tse: Insights into how VCs strategically think about product-market fit for early-stage startups with Hassar Consulting Group Inc.
Sam Hassar
Sam Hassar
Hassar Consulting Group Inc., Founder & CEO
Arden Tse
Arden Tse
Yaletown Partners, Investment Manager

Early-stage startups put in the time and sweat to find and demonstrate product-market fit. Demonstrating it is crucial, especially when you are seeking investment money. And yes, you might say, I need to hit this MRR number, or % monthly growth, etc. Investors know well, that early-stage startups don’t have enough data to make a strong case, but what does that mean for you? 

  • What does product-market fit mean for an early-stage startup? 
  • How do you demonstrate that your product solves a worthy problem for which enough customers want to pay? 
  • What evidence do you provide to make the case, data and beyond, especially when the numbers are not quite there? 

In this fireside chat with Arden Tse, we get insights into how VCs think about and assess product-market fit in early-stage startups. We’ll go beyond metrics. 

Three key takeaways from this session include: 

  1. Learn practical insights to help you make your case for product-market fit 
  2. Discover actionable strategies to incorporate in your next conversation with a VC 
  3. Uncover top mistakes to avoid when you want to demonstrate product-market fit to a VC
- MDT
Building an Employee Value Proposition to attract the right talent for your team with Harvest Academy
Kate Rosen
Kate Rosen
Harvest Builders, Talent Acquisition Lead

Join Kate Rosen, Talent Acquisition Lead at Harvest Builders, as she shares how to attract the best talent in a competitive market by building a strong Employee Value Proposition.

- MDT
WTF is Bitcoin with Bitcoin Well
Benny Sarnelli
Benny Sarnelli
Bitcoin Well, Customer Success Leader

Curious about Bitcoin and how it works? 

Attend our presentation where you will learn the basics about Bitcoin and blockchain technology. During this session, we’ll be answering all of your bitcoin-related questions, including: 

  • What is Bitcoin? 
  • Why was it created? 
  • How is Bitcoin's value determined? 
  • How does Blockchain work? 
  • How can you use and access Bitcoin? 

Bring all your questions you have about bitcoin! (There will be lots of opportunities for Q&A).

Wednesday, October 20, 2021

- MDT
Global Morning Keynote with Omi Iyamu
Skye Kihara
Skye Kihara
Black Business Ventures Association, Operations & Community Manager
Omi Iyamu
Omi Iyamu
ACE, CEO

Roll out of bed, grab your coffee, and start your morning with an inspiring chat with a global entrepreneurial leader highlighting their unique journey and disruptive startup. 

We all need a good pick-me-up in the morning and listening to those who have been through the process, know the struggles, and can remind us that there is a light at the end of the 16 hour days… well that’s a good morning!

This morning will feature Omi Iyamu who is the Co-Found of ACE in the USA. 


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

U2Npk4AqW8pciA3ETpZrUnBXvnplCb5T5N613MM2.png



- MDT
100 No's and 1 Yes: Closing Your First Sale with Innovate Edmonton
Barbara McKenzie
Barbara McKenzie
Innovate Edmonton, Director, Strategic and Operational Growth

Every start up needs that first sale, but how do you get that first sale? How do you close the deal? All the marketing efforts, all the pitches, you need to be able to close the deal. What does it take to get that first sale? After a 100 No's how do you get that first Yes.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

RSpmZoPCZw5n0Rx2yFsXL3zgNcoA3cj6nZDKeper.png

- MDT
From start-up to scale up, Alberta’s new business Accelerators are getting ready with Innovate Edmonton & Alberta Innovates
Dawn Newton
Dawn Newton
Innovate Edmonton, Head of Accelerate Edmonton
Ashif Mawji
Ashif Mawji
Community Safety and Wellness Accelerator, Chair
Sherif Saadawi
Sherif Saadawi
Plug and Play, Director, Corporate Partnerships
Douglas Holt
Douglas Holt
Alberta Innovates, Associate Vice President, Investments

Join us for an information session with the four accelerator programs. 

Learn more to understand which program you should apply for to take your company to the next level.


This event is a partnership between Innovate Edmonton & Alberta Innovates.

BompTLQXU3OhqQB4gYM17I0lV5YELGcEQEqYFZwf.jpg 

- MDT
Job Mixer + Company Meet and Greet Sponsored by Jobber

Log on and check out the local startup scene! Edmonton startups are growing and need great teams to help build innovative products that solve problems worldwide. Learn more about job opportunities available now and get to know what kind of skills they will be looking for in the future.

This job mixer is open to anyone curious about opportunities at growing tech-enabled companies - students from all programs of study and schools, recent grads, people on the job search and more.

Join at any time during the two-hour event, and stay as long or short as you'd like.

Companies include:

  • Neo Financial
  • Jobber
  • Edmonton Screen Industries Office (ESIO)
  • Harvest Builders
  • Alberta Machine Intelligence Institute (Amii)
  • Bitcoin Well Inc.
  • Drugbank
  • AltaML
  • PainWorth
  • samdesk
  • Betable
  • QuoteToMe
  • DevFacto Technologies
  • Parlee McLaws LLP
  • Jobs Alberta
  • Drivewyze
  • Intuit
  • Fly & Fetch

The Job Mixer is made possible thanks to the generous support of Jobber

qPGiih5pMZ0yHEsQtGasfYehQgAbhko498vEXClX.png


- MDT
How to get the attention of a VC with Panache Ventures

Join us for the chance to learn how to get the attention of a venture capitalist! 


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

nUzuulu4FfJDnmbG3cXCOO1qKiWOtYk4XeUIrssS.png

- MDT
Find your pricing sweet spot with Harvest Academy
Jack Cristall
Jack Cristall
Harvest Builders, Finance Venture Lead

Join Jack Cristall, Finance Venture Lead at Harvest Builders, as he breaks down the different approaches you can use to determine the optimal pricing for your startup's product or service.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

MWFmtPQcBORAD9yi3fClxpnulFNQVqplkvrh9QJs.png 

- MDT
Deconstructing Data Rooms with Startup TNT and 4th Street Capital
Tim Lynn
Tim Lynn
Startup TNT, Co-Founder

Thinking about raising money for your startup in the next 6-12 months?  You need a Data Room!

A well-organized data room signals to investors that you are detail-oriented, serious, credible, and have thoroughly thought through how you plan to use the investment to grow your business.  

It is the best way to enable investors to easily peruse all the company documents that they need to make an investment decision about your deal.  

In this interactive seminar, we will walk you through the key components of a data room, practical tips on how to organize them, and share the same Data Room checklist that our investors use at the Startup TNT Investment Summit.  

- MDT
Lessons Learned as First-Time Founders with FLIK

Michelle & Ravina, Co-Founders of FLIK, sit down to reminisce over their journey together as co-founders and first-time founders. We'll talk about all the lessons we've learned in building this community of 10,000+ women from 70+ countries worldwide, the ups and downs, and how we got through it all together.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

ZeP4maJFSbpE8I2fySo6c7WvxtL13zVoWE8SHXen.png

- MDT
Business Model 101 with Startup Edmonton
Startup Edmonton
Startup Edmonton
Startup Edmonton

Popularity: 🔥

Come in with an idea for a business/product/project and leave with clear next steps to move your idea forward.

In our most popular workshop, we'll introduce you to the Lean Canvas—a tool used by entrepreneurs around the world. Spots will fill fast!

Startup Edmonton's fantastic facilitators will cover: How to use the Lean Canvas, who your customer is, different sales models and pricing, and how to define your unique value.  


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

a14nqs5xAKJ2FR74tM6aNT215SDpslV7U7xr6uyN.png

Thursday, October 21, 2021

- MDT
Global Morning Keynote with Odun Eweniyi
Skye Kihara
Skye Kihara
Black Business Ventures Association, Operations & Community Manager
Odun Eweniyi
Odun Eweniyi
PiggyVest, COO & Co-Founder

Roll out of bed, grab your coffee, and start your morning with an inspiring chat with a global entrepreneurial leader highlighting their unique journey and disruptive startup. 

We all need a good pick-me-up in the morning and listening to those who have been through the process, know the struggles, and can remind us that there is a light at the end of the 16 hour days…well that’s a good morning!

This morning will feature Odun Eweniyi who is the Co-Founder of PiggyVest in West Africa. 


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

U2Npk4AqW8pciA3ETpZrUnBXvnplCb5T5N613MM2.png



- MDT
Recruiting 101 - Attracting Top Talent with Jobs Alberta
Jason Byrne
Jason Byrne
Jobs Alberta, President

Win the war on talent. Insider tips on how to attract and retain great people.

- MDT
How can we make innovation more inclusive with Startup Edmonton
Skye Kihara
Skye Kihara
Black Business Ventures Association, Operations & Community Manager

How can we ensure underrepresented potential founders pursue entrepreneurship? The question of what prevents these potential founders from succeeding as entrepreneurs is of vital importance to not only the innovation ecosystem but our economy and society as a whole.  

What are the barriers and what are the crucial next steps?

Join us for a discussion on inclusive innovation.


This event is made possible thanks to the generous support of Parlee McLaws.

q1unkmYlyklLixEvPwgyqGeSgpwVTDBDQc31j4eh.jpg


- MDT
Strategies to Support Mental Health in the Workplace with Startup Edmonton
Tiana Field-Ridley
Tiana Field-Ridley
Mental Health Commission of Canada, Implementation Specialist, Workplace Mental Health

Become a wellness ninja! Learn about strategies that can support mental health in your workplace and how you can build a culture of wellness in your startup or organization. 

Topics include: 

  • What is Mental Health? 
  • Difference between Mental Health and Mental Illness 
  • Building Mental Health into Daily Operations 
  • Why being proactive is necessary 
  • How to maintain teams as your company expands 
  • Tools and Resources available for individuals and organizations
- MDT
Launch Party 12 🚀🚀🚀 Sponsored by Parlee McLaws

Join us online for the twelfth annual edition of Launch Party! 🚀🚀🚀

Launch Party is Startup Week’s flagship event that celebrates and showcases the hottest startups in town on Thursday, October 21, 2021. 

Launch Party showcases our city's brightest entrepreneurs, their tech-enabled products and celebrates everything that our startup community has to offer. Since 2010, more than 100 technology, Edmonton-based, companies have launched products at the event, including rapidly growing teams like Jobber, Drivewyze, Vertical City, Medo.ai, and Showbie.

Thank You To Our Selection Committee 👏

  • NATHAN IP – STARTUP EDMONTON
  • ALLIE KNULL – RESUMEFREE
  • TIM KWOK – PANACHE VENTURES


If Remo is full at any point in the night, you can head to our Youtube broadcast of the formal program. Once the program is done, try again to get into Remo (through the "Join Stream" button at the top of this event) as we expect there will be additional room following the event. 


Launch Party 12 is made possible thanks to the generous support of Parlee McLaws.OUjFLonyLvKrdRb9OBmuYMpU4vwAWF0dHiM37sVX.png

Friday, October 22, 2021

- MDT
Global Morning Keynote with Jonah Chininga
Skye Kihara
Skye Kihara
Black Business Ventures Association, Operations & Community Manager
Jonah Chininga
Jonah Chininga
MICC, CEO

Roll out of bed, grab your coffee, and start your morning with an inspiring chat with a global entrepreneurial leader highlighting their unique journey and disruptive startup. 

We all need a good pick-me-up in the morning and listening to those who have been through the process, know the struggles, and can remind us that there is a light at the end of the 16 hour days…well that’s a good morning!

This morning will feature Jonah Chininga who is the CEO of MICC in PEI. 


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

U2Npk4AqW8pciA3ETpZrUnBXvnplCb5T5N613MM2.png



- MDT
Raising Series A with Innovate Edmonton Sponsored by Williams Engineering
Catherine Warren
Catherine Warren
Innovate Edmonton, CEO
Andrew Chau
Andrew Chau
Neo Financial, CEO
Colin Bramm
Colin Bramm
Showbie, CEO and Co-Founder
James Neufeld
James Neufeld
samdesk, CEO

Let’s talk about Money! For startups, raising capital is a beast of a task. It’s daunting. It’s endless hours of work. But you aren’t alone.

Hear about raising Series A funding from those who have successfully been through the process! Learn about the ins and outs of raising big money.

Joining the panel to share their stories are: 

This top-notch panel will be moderated by Catherine Warren, CEO of Innovate Edmonton. Don’t miss out!


Startup Week's Series A Panel is made possible thanks to the support of Williams Engineering.

8XUM8lTggnJg8C7oM2q7svPWyNuaPwWimVrQTFn1.png

- MDT
How to start a VC fund/Angel Network to invest in startups with StartupFuel Inc.

Attendees who are aspiring VC fund managers will learn how to set up a fund/network to invest in startups. Startup founders will learn what investors look for when making early stage investments.

- MDT
Forward, Faster, Free- how the ERIN Coach Program can help founders flourish with Innovate Edmonton

Do you have a project or startup that needs expert help to move forward? Hear from founders and advisors in the ERIN Coach program to learn how to move your project forward, faster, for free.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

rgkW2KzRwHgK6eLmyQsYjs2SoGOOo7MCVotlRWIH.png