Techstars Edmonton Startup Week 2021 Techstars Edmonton Startup Week 2021

Monday, October 18, 2021

- MDT
Got ethics? Applied ethics for AI with Ethically Aligned AI
Katrina Ingram
Katrina Ingram
Ethically Aligned AI, Founder and CEO

As a technology start-up, you play a key role in designing our digital future.

But what happens when our design choices go sideways? When we thought we were making the world a better place, but we made it worse for some people? How do we make sure that our technologies don’t cause harm and ideally, promote well-being?

Investors, employees, customers, and society at large expect technology that works for everyone. Making good choices from the start is not only easier, but it sets your business up for long term success.

In this workshop, we’ll explore some of the core ethical issues encountered in developing AI/ML enabled systems. We’ll unpack the reasons why building ethics into your technology design choices is a smart business decision and touch on practical steps you can take in your business to apply ethical principles.


Thank you to the Alberta Machine Intelligence Institute (Amii) for sponsoring the AI/ML track as part of Edmonton Startup Week. 

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- MDT
Startup Week Kickoff 🎉 Sponsored by the Downtown Business Association and Communauto
Startup Edmonton
Startup Edmonton
Startup Edmonton

Monday. Noon. It's kick off time. 🎉

Edmonton Startup Week kicks off Monday, October 18th from noon-2pm,  and we’re planning something extra special. Trust us, you won't want to miss it!

Here's a handy list of your Startup Week kickoff essentials: 

✅ Follow us on social media @startupedmonton on Instagram and Twitter #yegsw21 so you can be the first to discover where your Startup Week freebies are located, and what you're getting. 👀 In case you missed it, check out these clues we shared on Friday and keep your eyes peeled for more hints around noon on Monday!

✅ Be in downtown Edmonton just before noon so you’ll be nearby your favorite coffee, lunch, and bar spots, ready to grab your free sips and snacks, and swag bag worth over $75! Freebies and swag bag quantities are limited, so get yours before they’re gone!

✅ Use the special password 'STARTUP WEEK' once you get to each kickoff location. You’ll need to share the password with staff to get your freebie.

✅ Don't be a stranger! At each kickoff location, Innovate Edmonton and Startup Edmonton staff will be on-site with smiling (and masked!) faces to greet you and provide your swag bag, while quantities last. We can't wait to meet you!

✅ Wear a mask and bring your proof of vaccination. Please keep in mind that many of the kickoff locations have adopted the Government of Alberta’s Restrictions Exemption Program (REP), which means proof of vaccination may be required upon entry.

✅ Get social! There are plenty of social sharing options on our platform, so be sure to share your Edmonton Startup Week experience on Twitter and Instagram using #yegsw21, and let everyone know you're attending

We can't wait to see you tomorrow to ring in #yegsw21!

Startup Week's Kick Off is made possible thanks to the support of Edmonton's Downtown Business Association and Communauto.

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- MDT
Business Model 101 with Startup Edmonton
Startup Edmonton
Startup Edmonton
Startup Edmonton

Popularity: 🔥

Come in with an idea for a business/product/project and leave with clear next steps to move your idea forward.

In our most popular workshop, we'll introduce you to the Lean Canvas—a tool used by entrepreneurs around the world. Spots will fill fast!

Startup Edmonton's fantastic facilitators will cover: How to use the Lean Canvas, who your customer is, different sales models and pricing, and how to define your unique value.  


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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Tuesday, October 19, 2021

- MDT
Global Morning Keynote with Kelechi Nwokocha
Kelechi Nwokocha
Kelechi Nwokocha
Bongalow, CEO
Skye Kihara
Skye Kihara
Black Business Ventures Association, Operations & Community Manager

Roll out of bed, grab your coffee, and start your morning with an inspiring chat with a global entrepreneurial leader highlighting their unique journey and disruptive startup. 

We all need a good pick-me-up in the morning and listening to those who have been through the process, know the struggles, and can remind us that there is a light at the end of the 16 hour days… well that’s a good morning!

This morning will feature Kelechi Nwokocha who is the CEO of Bongalow in Nigeria. 


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
Growing by Finding and Reaching Your Go-to Community with Lift Interactive

You've probably heard of a "go-to-market strategy", but more and more, marketing experts are talking about the importance of understanding your "go-to Community" to succeed. We're bombarded by unprecedented numbers of channels competing for our attention—finding and reaching communities that share values, interests, and ideals could be the key to your growth.

- MDT
Market Research and Competitive Analysis with the Mawji Centre at NAIT
Garrett Fleck
Garrett Fleck
Reputed Marketing Inc., Founder

Register in advance at https://www.eventbrite.ca/e/market-research-and-competitive-analysis-tickets-159034411205 

Market Research is the way to gather information about customer needs and market drivers. If you want to gather information from actual customers or potential customers to make a decision, then you need to understand and use market research. Competitive analysis is a subset of market research. When you investigate your competition or potential competition, you use market research techniques and concepts to understand what your competition is doing today and gain insights into their plans for tomorrow. 

Garrett Fleck is one of the Mawji Centre’s valued Entrepreneurs-in-Residence. He is the founder of Reputed Digital Marketing Inc. At Reputed, their vision is to help businesses realize the full potential of the internet, to drive a new evolution of development, growth, and productivity.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
✨ FEATURED✨ ML in the Wild with Amii
Adam Danyleyko
Adam Danyleyko
Alberta Machine Intelligence Institute, Product Owner, Startups
James Bell
James Bell
Alberta Machine Intelligence Institute, Machine Learning Scientist
XZ
Xiao Zheng
Alberta Machine Intelligence Institute, Program Coordinator

You’ve seen artificial intelligence and machine learning portrayed in the movies, TV shows, and books for generations but what is machine learning really? What can machine learning do, what can it not do, what happens when it fails, and what is it being used for right here in Edmonton? Join experts from one of Canada's AI centres of excellence to learn what machine learning looks like in the wild!


Thank you to the Alberta Machine Intelligence Institute (Amii) for sponsoring the AI/ML track as part of Edmonton Startup Week. 

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- MDT
Building an Employee Value Proposition to attract the right talent for your team with Harvest Academy
Kate Rosen
Kate Rosen
Harvest Builders, Talent Acquisition Lead

Join Kate Rosen, Talent Acquisition Lead at Harvest Builders, as she shares how to attract the best talent in a competitive market by building a strong Employee Value Proposition.

Wednesday, October 20, 2021

- MDT
Global Morning Keynote with Omi Iyamu
Skye Kihara
Skye Kihara
Black Business Ventures Association, Operations & Community Manager
Omi Iyamu
Omi Iyamu
ACE, CEO

Roll out of bed, grab your coffee, and start your morning with an inspiring chat with a global entrepreneurial leader highlighting their unique journey and disruptive startup. 

We all need a good pick-me-up in the morning and listening to those who have been through the process, know the struggles, and can remind us that there is a light at the end of the 16 hour days… well that’s a good morning!

This morning will feature Omi Iyamu who is the Co-Found of ACE in the USA. 


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
100 No's and 1 Yes: Closing Your First Sale with Innovate Edmonton
Barbara McKenzie
Barbara McKenzie
Innovate Edmonton, Director, Strategic and Operational Growth

Every start up needs that first sale, but how do you get that first sale? How do you close the deal? All the marketing efforts, all the pitches, you need to be able to close the deal. What does it take to get that first sale? After a 100 No's how do you get that first Yes.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
Avenge Your Startup - Strategies to Build a "Thought-full" Community with Unbounded Thinking
Ali Wilson
Ali Wilson
Unbounded Thinking, Director
Shannon Phillips
Shannon Phillips
Unbounded Thinking, Director

Learn from Tony Stark. 

You don’t get as far in your quest for success without having the right team and network of Avengers to save the world from destruction. Learn how to build a team and network of people for your startup to help you think through ideas, solve problems, and make decisions in a holistic manner. 

We will explain the psychology of how we think and acknowledge biases, and how to make them work for you so you can build a community of cognitively diverse people to support you on your quest.

- MDT
Job Mixer + Company Meet and Greet Sponsored by Jobber

Log on and check out the local startup scene! Edmonton startups are growing and need great teams to help build innovative products that solve problems worldwide. Learn more about job opportunities available now and get to know what kind of skills they will be looking for in the future.

This job mixer is open to anyone curious about opportunities at growing tech-enabled companies - students from all programs of study and schools, recent grads, people on the job search and more.

Join at any time during the two-hour event, and stay as long or short as you'd like.

Companies include:

  • Neo Financial
  • Jobber
  • Edmonton Screen Industries Office (ESIO)
  • Harvest Builders
  • Alberta Machine Intelligence Institute (Amii)
  • Bitcoin Well Inc.
  • Drugbank
  • AltaML
  • PainWorth
  • samdesk
  • Betable
  • QuoteToMe
  • DevFacto Technologies
  • Parlee McLaws LLP
  • Jobs Alberta
  • Drivewyze
  • Intuit
  • Fly & Fetch

The Job Mixer is made possible thanks to the generous support of Jobber

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- MDT
How to get the attention of a VC with Panache Ventures

Join us for the chance to learn how to get the attention of a venture capitalist! 


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
Find your pricing sweet spot with Harvest Academy
Jack Cristall
Jack Cristall
Harvest Builders, Finance Venture Lead

Join Jack Cristall, Finance Venture Lead at Harvest Builders, as he breaks down the different approaches you can use to determine the optimal pricing for your startup's product or service.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
Lessons Learned as First-Time Founders with FLIK

Michelle & Ravina, Co-Founders of FLIK, sit down to reminisce over their journey together as co-founders and first-time founders. We'll talk about all the lessons we've learned in building this community of 10,000+ women from 70+ countries worldwide, the ups and downs, and how we got through it all together.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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Thursday, October 21, 2021

- MDT
Global Morning Keynote with Odun Eweniyi
Skye Kihara
Skye Kihara
Black Business Ventures Association, Operations & Community Manager
Odun Eweniyi
Odun Eweniyi
PiggyVest, COO & Co-Founder

Roll out of bed, grab your coffee, and start your morning with an inspiring chat with a global entrepreneurial leader highlighting their unique journey and disruptive startup. 

We all need a good pick-me-up in the morning and listening to those who have been through the process, know the struggles, and can remind us that there is a light at the end of the 16 hour days…well that’s a good morning!

This morning will feature Odun Eweniyi who is the Co-Founder of PiggyVest in West Africa. 


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
People and Pipelines: Building a Scalable Data Strategy with Showbie
Ella Wherritt
Ella Wherritt
Showbie, Senior Data Analyst

Showbie, a mid-stage startup, has seen tremendous organizational growth in the last year. But what do you do when more decision-makers join the team and the demand for data exceeds capacity? Is growing your data team enough? Or is building a scalable data pipeline the answer? 

Join us as we share our data journey from one analyst to a team of six, and how we modernized our data architecture to increase scalability.

Showbie is the hybrid learning platform empowering millions of educators to quickly and easily manage classroom workflow and deliver personalized feedback to students of all learning abilities on any device.

- MDT
A Deep Dive into Local Neurotechnology Development with NeurAlbertaTech
Eden Redman
Eden Redman
NeurAlbertaTech, Executive Director

We will start with a quick introduction to the NPO, NeurAlbertaTech, with a recap of projects we have supported since our founding in February of 2019. 

Then we will dive deep into the specifics of one of our current projects, "Koalacademy" (submission to the Russian Neurotech Cup 2021), and how we are scientifically validating a Brain Computer Interface-accelerated language learning platform through traditional academic research avenues at the University of Alberta.


Thank you to the Alberta Machine Intelligence Institute (Amii) for sponsoring the AI/ML track as part of Edmonton Startup Week.

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- MDT
Launch Party 12 🚀🚀🚀 Sponsored by Parlee McLaws

Join us online for the twelfth annual edition of Launch Party! 🚀🚀🚀

Launch Party is Startup Week’s flagship event that celebrates and showcases the hottest startups in town on Thursday, October 21, 2021. 

Launch Party showcases our city's brightest entrepreneurs, their tech-enabled products and celebrates everything that our startup community has to offer. Since 2010, more than 100 technology, Edmonton-based, companies have launched products at the event, including rapidly growing teams like Jobber, Drivewyze, Vertical City, Medo.ai, and Showbie.

Thank You To Our Selection Committee 👏

  • NATHAN IP – STARTUP EDMONTON
  • ALLIE KNULL – RESUMEFREE
  • TIM KWOK – PANACHE VENTURES


If Remo is full at any point in the night, you can head to our Youtube broadcast of the formal program. Once the program is done, try again to get into Remo (through the "Join Stream" button at the top of this event) as we expect there will be additional room following the event. 


Launch Party 12 is made possible thanks to the generous support of Parlee McLaws.OUjFLonyLvKrdRb9OBmuYMpU4vwAWF0dHiM37sVX.png

Friday, October 22, 2021

- MDT
Global Morning Keynote with Jonah Chininga
Skye Kihara
Skye Kihara
Black Business Ventures Association, Operations & Community Manager
Jonah Chininga
Jonah Chininga
MICC, CEO

Roll out of bed, grab your coffee, and start your morning with an inspiring chat with a global entrepreneurial leader highlighting their unique journey and disruptive startup. 

We all need a good pick-me-up in the morning and listening to those who have been through the process, know the struggles, and can remind us that there is a light at the end of the 16 hour days…well that’s a good morning!

This morning will feature Jonah Chininga who is the CEO of MICC in PEI. 


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
Raising Series A with Innovate Edmonton Sponsored by Williams Engineering
Catherine Warren
Catherine Warren
Innovate Edmonton, CEO
Andrew Chau
Andrew Chau
Neo Financial, CEO
Colin Bramm
Colin Bramm
Showbie, CEO and Co-Founder
James Neufeld
James Neufeld
samdesk, CEO

Let’s talk about Money! For startups, raising capital is a beast of a task. It’s daunting. It’s endless hours of work. But you aren’t alone.

Hear about raising Series A funding from those who have successfully been through the process! Learn about the ins and outs of raising big money.

Joining the panel to share their stories are: 

This top-notch panel will be moderated by Catherine Warren, CEO of Innovate Edmonton. Don’t miss out!


Startup Week's Series A Panel is made possible thanks to the support of Williams Engineering.

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- MDT
How to start a VC fund/Angel Network to invest in startups with StartupFuel Inc.

Attendees who are aspiring VC fund managers will learn how to set up a fund/network to invest in startups. Startup founders will learn what investors look for when making early stage investments.

- MDT
✨ FEATURED✨ AI Seminar with Amii & UAlberta
Jacob Jaremko
Jacob Jaremko
Alberta Machine Intelligence Institute (Amii), Fellow and Canada CIFAR AI Chair

The AI Seminar is a weekly meeting at the University of Alberta where researchers interested in artificial intelligence (AI) can share their research. Presenters include both local speakers from the University of Alberta and visitors from other institutions. Topics can be related in any way to artificial intelligence, from foundational theoretical work to innovative applications of AI techniques to new fields and problems.


Thank you to the Alberta Machine Intelligence Institute (Amii) for sponsoring the AI/ML track as part of Edmonton Startup Week.

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- MDT
Breaking into Data Science - The How’s and Why’s with Cybera
Byron Chu
Byron Chu
Cybera Inc., Program Manager, Data Science
Graham Sucha
Graham Sucha
Cybera, Community Outreach Specialist
Jerric Chen
Jerric Chen
Cybera Inc, Data Scientist

Over the past few years we have seen and heard a lot about the use of machine learning and data science. Now more than ever, organizations of all sizes from startups to large scale corporations are looking at ways they can benefit by applying these technologies to their data.

However, as your business or organization dives into these areas, you likely have questions. You might be wondering:

  • Am I ready?
  • How do I start?
  • How do I measure success?
  • Who do I need to add to my team?

As part of Startup Edmonton's "Startup Week" the data science team from Cybera will provide you with an introductory overview into data science. They will cover how you can apply it in your area of expertise, share resources that you can leverage, and discuss what you may need to start your own data science project. We’ll also share success stories from Alberta organizations currently using data science and provide "real world" examples of how this practice can be applied.

- MDT
Forward, Faster, Free- how the ERIN Coach Program can help founders flourish with Innovate Edmonton

Do you have a project or startup that needs expert help to move forward? Hear from founders and advisors in the ERIN Coach program to learn how to move your project forward, faster, for free.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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