Techstars Edmonton Startup Week 2021 Techstars Edmonton Startup Week 2021

Monday, October 18, 2021

- MDT
Building a Company in an Emerging Industry with Token Naturals
Keenan Pascal
Keenan Pascal
Token Naturals, CEO
Adam O'Brien
Adam O'Brien
Bitcoin Well, CEO

This session will discuss the unique challenges of building a company in new and emerging markets in a panel discussion, followed by a Q+A period. 

Panelists include: 

  • Keenan Pascal, CEO of Token Naturals
  • Danny Motyka, CEO of Psygen Labs
  • Adam O'Brien, CEO of Bitcoin Well


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

xcxoBQQwZZ6SoI5oM0ACLD0zkMuDwnNgocUbc9zL.png

- MDT
Startup Week Kickoff 🎉 Sponsored by the Downtown Business Association and Communauto
Startup Edmonton
Startup Edmonton
Startup Edmonton

Monday. Noon. It's kick off time. 🎉

Edmonton Startup Week kicks off Monday, October 18th from noon-2pm,  and we’re planning something extra special. Trust us, you won't want to miss it!

Here's a handy list of your Startup Week kickoff essentials: 

✅ Follow us on social media @startupedmonton on Instagram and Twitter #yegsw21 so you can be the first to discover where your Startup Week freebies are located, and what you're getting. 👀 In case you missed it, check out these clues we shared on Friday and keep your eyes peeled for more hints around noon on Monday!

✅ Be in downtown Edmonton just before noon so you’ll be nearby your favorite coffee, lunch, and bar spots, ready to grab your free sips and snacks, and swag bag worth over $75! Freebies and swag bag quantities are limited, so get yours before they’re gone!

✅ Use the special password 'STARTUP WEEK' once you get to each kickoff location. You’ll need to share the password with staff to get your freebie.

✅ Don't be a stranger! At each kickoff location, Innovate Edmonton and Startup Edmonton staff will be on-site with smiling (and masked!) faces to greet you and provide your swag bag, while quantities last. We can't wait to meet you!

✅ Wear a mask and bring your proof of vaccination. Please keep in mind that many of the kickoff locations have adopted the Government of Alberta’s Restrictions Exemption Program (REP), which means proof of vaccination may be required upon entry.

✅ Get social! There are plenty of social sharing options on our platform, so be sure to share your Edmonton Startup Week experience on Twitter and Instagram using #yegsw21, and let everyone know you're attending

We can't wait to see you tomorrow to ring in #yegsw21!

Startup Week's Kick Off is made possible thanks to the support of Edmonton's Downtown Business Association and Communauto.

zjSQCzdn6fHpbbh2LolUplBoDwYI7A2UU78GGuij.png Y5Q2tVCIUtISvZWGzR69n3108Oq4qNwBTTghnYe2.png

- MDT
Business Model 101 with Startup Edmonton
Startup Edmonton
Startup Edmonton
Startup Edmonton

Popularity: 🔥

Come in with an idea for a business/product/project and leave with clear next steps to move your idea forward.

In our most popular workshop, we'll introduce you to the Lean Canvas—a tool used by entrepreneurs around the world. Spots will fill fast!

Startup Edmonton's fantastic facilitators will cover: How to use the Lean Canvas, who your customer is, different sales models and pricing, and how to define your unique value.  


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

ZJrZJk3DhSQt1O0GtMK2K2rowbQb6iSMoQVnVMAN.png

- MDT
7 Misconceptions when marketing a startup and how to avoid them with Harvest Academy
Kailey Belsher
Kailey Belsher
Harvest Builders, Head of Marketing

Join Kailey Belsher, Head of Marketing at Harvest Builders, as she shares the seven most common misconceptions startups have when marketing their business, and learn the steps you can take to ensure you don't make the same mistakes.

Tuesday, October 19, 2021

- MDT
Global Morning Keynote with Kelechi Nwokocha
Kelechi Nwokocha
Kelechi Nwokocha
Bongalow, CEO
Skye Kihara
Skye Kihara
Black Business Ventures Association, Operations & Community Manager

Roll out of bed, grab your coffee, and start your morning with an inspiring chat with a global entrepreneurial leader highlighting their unique journey and disruptive startup. 

We all need a good pick-me-up in the morning and listening to those who have been through the process, know the struggles, and can remind us that there is a light at the end of the 16 hour days… well that’s a good morning!

This morning will feature Kelechi Nwokocha who is the CEO of Bongalow in Nigeria. 


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

U2Npk4AqW8pciA3ETpZrUnBXvnplCb5T5N613MM2.png



- MDT
Market Research and Competitive Analysis with the Mawji Centre at NAIT
Garrett Fleck
Garrett Fleck
Reputed Marketing Inc., Founder

Register in advance at https://www.eventbrite.ca/e/market-research-and-competitive-analysis-tickets-159034411205 

Market Research is the way to gather information about customer needs and market drivers. If you want to gather information from actual customers or potential customers to make a decision, then you need to understand and use market research. Competitive analysis is a subset of market research. When you investigate your competition or potential competition, you use market research techniques and concepts to understand what your competition is doing today and gain insights into their plans for tomorrow. 

Garrett Fleck is one of the Mawji Centre’s valued Entrepreneurs-in-Residence. He is the founder of Reputed Digital Marketing Inc. At Reputed, their vision is to help businesses realize the full potential of the internet, to drive a new evolution of development, growth, and productivity.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

HT6cvRluHwu3J8ynmOOZj6ktwF14qS7njEBWjyON.png

- MDT
Good but Now Great! Startup Founders Panel with Startup Edmonton
Allan Waine
Allan Waine
Startup Edmonton, Program Facilitator
Tristan Ham
Tristan Ham
Startup Edmonton, Program Facilitator
Allie Knull
Allie Knull
ResumeFree™, Founder & CEO
Kate Popiel
Kate Popiel
What's the Deal?, CEO
Jeffrey Franc
Jeffrey Franc
Stat59, CEO

Talking to Startup founders who are bringing innovation to industries that have seen little to no change. How can we make __________ "way" better? Lessons learned on the journey that will apply to every industry. 

Featuring innovation in recruitment, research and hospitality.

Panelists include:

  • Jeffrey Franc, CEO & Founder of Stat59
  • Allie Knull, CEO & Founder of ResumeFree
  • Kate Popiel, CEO & Co-President of What's the Deal?

Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

DqbqSwtlAoHFHwXmBIPbsmklX5lUmwONuD646tuC.png


- MDT
Pitch Foundations Bootcamp with Volition
Paul Brassard
Paul Brassard
Volition, Co-Founder, Managing Partner, and Lead Advisor

A lecture-style “bootcamp” that brings together the science of storytelling with Volition's proven investor pitch building methodology.

By the end of the Bootcamp, participants will:

  • Know the key elements of investor pitch structure and narrative storytelling. 
  • Understand how to apply Volition’s pitch-building methodology to capture their value proposition and incorporate all necessary components. 
  • Be able to effectively design, build, and present a clear, concise, and compelling pitch and presentation.

Additional resources: 

  • Pitch Building Workbook (Self-assessment tool)
- MDT
Fireside chat with Arden Tse: Insights into how VCs strategically think about product-market fit for early-stage startups with Hassar Consulting Group Inc.
Sam Hassar
Sam Hassar
Hassar Consulting Group Inc., Founder & CEO
Arden Tse
Arden Tse
Yaletown Partners, Investment Manager

Early-stage startups put in the time and sweat to find and demonstrate product-market fit. Demonstrating it is crucial, especially when you are seeking investment money. And yes, you might say, I need to hit this MRR number, or % monthly growth, etc. Investors know well, that early-stage startups don’t have enough data to make a strong case, but what does that mean for you? 

  • What does product-market fit mean for an early-stage startup? 
  • How do you demonstrate that your product solves a worthy problem for which enough customers want to pay? 
  • What evidence do you provide to make the case, data and beyond, especially when the numbers are not quite there? 

In this fireside chat with Arden Tse, we get insights into how VCs think about and assess product-market fit in early-stage startups. We’ll go beyond metrics. 

Three key takeaways from this session include: 

  1. Learn practical insights to help you make your case for product-market fit 
  2. Discover actionable strategies to incorporate in your next conversation with a VC 
  3. Uncover top mistakes to avoid when you want to demonstrate product-market fit to a VC
- MDT
✨ FEATURED✨ ML in the Wild with Amii
Adam Danyleyko
Adam Danyleyko
Alberta Machine Intelligence Institute, Product Owner, Startups
James Bell
James Bell
Alberta Machine Intelligence Institute, Machine Learning Scientist
XZ
Xiao Zheng
Alberta Machine Intelligence Institute, Program Coordinator

You’ve seen artificial intelligence and machine learning portrayed in the movies, TV shows, and books for generations but what is machine learning really? What can machine learning do, what can it not do, what happens when it fails, and what is it being used for right here in Edmonton? Join experts from one of Canada's AI centres of excellence to learn what machine learning looks like in the wild!


Thank you to the Alberta Machine Intelligence Institute (Amii) for sponsoring the AI/ML track as part of Edmonton Startup Week. 

SDvgOE3XFNq4Fi59Ulv3EYZtXmvbjlpMRz2qWzym.jpg

- MDT
Building an Employee Value Proposition to attract the right talent for your team with Harvest Academy
Kate Rosen
Kate Rosen
Harvest Builders, Talent Acquisition Lead

Join Kate Rosen, Talent Acquisition Lead at Harvest Builders, as she shares how to attract the best talent in a competitive market by building a strong Employee Value Proposition.

- MDT
What’s Your Big Idea? Getting it out of your head and onto paper with The Idea Napkin with Prospect Human Services
Kathryn Hotte
Kathryn Hotte
Prospect Human Services, Small Business Advisor

What’s your Big Idea? Have a great idea? Not sure it’s a good one? 

  • Get your idea out of your head and onto paper 
  • Draft your idea visually 
  • Critique it 
  • See if it’s feasible


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

Tg85Ltc66DlZPKoHWQW83aPgQGrYJRy52jAMlTCy.png

- MDT
WTF is Bitcoin with Bitcoin Well
Benny Sarnelli
Benny Sarnelli
Bitcoin Well, Customer Success Leader

Curious about Bitcoin and how it works? 

Attend our presentation where you will learn the basics about Bitcoin and blockchain technology. During this session, we’ll be answering all of your bitcoin-related questions, including: 

  • What is Bitcoin? 
  • Why was it created? 
  • How is Bitcoin's value determined? 
  • How does Blockchain work? 
  • How can you use and access Bitcoin? 

Bring all your questions you have about bitcoin! (There will be lots of opportunities for Q&A).

- MDT
Leveraging the Immigrant Talent Pool to Grow Alberta Startups with Immigrant Techies Alberta
Vartika Manasvi
Vartika Manasvi
Sovereign Internet and Identity, Founder and Managing Partner
Yousuf Khatib
Yousuf Khatib
Global Skills Hub/TKG, CEO
Wunmi Adekanmbi
Wunmi Adekanmbi
Immigrant Techies Alberta, Organizer and Host

Alberta's tech sector is growing rapidly, so is our need for sustainable talent. On the other hand, we have a young, vibrant, competent and resilient immigrant talent pool that we're not making the best of. 

What would it look like if we can redesign and optimize the newcomer-economy interface and once again make Alberta the first choice for new Canadians? 

Join Immigrant Techies Alberta in this panel discussion as we explore this topic.

Wednesday, October 20, 2021

- MDT
Global Morning Keynote with Omi Iyamu
Skye Kihara
Skye Kihara
Black Business Ventures Association, Operations & Community Manager
Omi Iyamu
Omi Iyamu
ACE, CEO

Roll out of bed, grab your coffee, and start your morning with an inspiring chat with a global entrepreneurial leader highlighting their unique journey and disruptive startup. 

We all need a good pick-me-up in the morning and listening to those who have been through the process, know the struggles, and can remind us that there is a light at the end of the 16 hour days… well that’s a good morning!

This morning will feature Omi Iyamu who is the Co-Found of ACE in the USA. 


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

U2Npk4AqW8pciA3ETpZrUnBXvnplCb5T5N613MM2.png



- MDT
From start-up to scale up, Alberta’s new business Accelerators are getting ready with Innovate Edmonton & Alberta Innovates
Dawn Newton
Dawn Newton
Innovate Edmonton, Head of Accelerate Edmonton
Ashif Mawji
Ashif Mawji
Community Safety and Wellness Accelerator, Chair
Sherif Saadawi
Sherif Saadawi
Plug and Play, Director, Corporate Partnerships
Douglas Holt
Douglas Holt
Alberta Innovates, Associate Vice President, Investments

Join us for an information session with the four accelerator programs. 

Learn more to understand which program you should apply for to take your company to the next level.


This event is a partnership between Innovate Edmonton & Alberta Innovates.

BompTLQXU3OhqQB4gYM17I0lV5YELGcEQEqYFZwf.jpg 

- MDT
How to Grow a Startup Using Partnerships with Senkow Ventures Inc
Clinton Senkow
Clinton Senkow
Senkow Ventures, Managing Director

This session will touch on how you can, as an early-stage company, leverage someone else's audience or customers to promote and grow your business. Partnerships aren't just for the well-funded startups or billion-dollar unicorns, they are for all businesses. You will leave this session with a game plan and hit-list of possible partners you can collaborate with to grow your business faster and stronger, together.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

Fv67VvzFwu4CFunVkFDULnvXBEDYv6Izne7GJohw.png

- MDT
How to get the attention of a VC with Panache Ventures

Join us for the chance to learn how to get the attention of a venture capitalist! 


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

nUzuulu4FfJDnmbG3cXCOO1qKiWOtYk4XeUIrssS.png

- MDT
Why Inclusion Matters and How You Can be an Active Participant in Change - a practical guide to owning your own equity, diversity, and inclusion journey in a time of heightened social consciousness with Erin Davis Co.
Erin Davis
Erin Davis
Erin Davis Co., Founder & Lead Inclusion Strategist

Equity, Diversity, and Inclusion (EDI) have become part of our mainstream dialogue, whether you are hearing the topic come up at the boardroom table, or over coffee with a fellow entrepreneur -- we’ve moved into a time when understanding how you can help build a more inclusive world matters. 

Erin can help you on your journey to understand why EDI matters in your business, how you can be an active participant in forming more inclusive solutions and showcase why inclusive workplaces matter.

- MDT
Find your pricing sweet spot with Harvest Academy
Jack Cristall
Jack Cristall
Harvest Builders, Finance Venture Lead

Join Jack Cristall, Finance Venture Lead at Harvest Builders, as he breaks down the different approaches you can use to determine the optimal pricing for your startup's product or service.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

MWFmtPQcBORAD9yi3fClxpnulFNQVqplkvrh9QJs.png 

- MDT
Lessons Learned as First-Time Founders with FLIK

Michelle & Ravina, Co-Founders of FLIK, sit down to reminisce over their journey together as co-founders and first-time founders. We'll talk about all the lessons we've learned in building this community of 10,000+ women from 70+ countries worldwide, the ups and downs, and how we got through it all together.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

ZeP4maJFSbpE8I2fySo6c7WvxtL13zVoWE8SHXen.png

Thursday, October 21, 2021

- MDT
Global Morning Keynote with Odun Eweniyi
Skye Kihara
Skye Kihara
Black Business Ventures Association, Operations & Community Manager
Odun Eweniyi
Odun Eweniyi
PiggyVest, COO & Co-Founder

Roll out of bed, grab your coffee, and start your morning with an inspiring chat with a global entrepreneurial leader highlighting their unique journey and disruptive startup. 

We all need a good pick-me-up in the morning and listening to those who have been through the process, know the struggles, and can remind us that there is a light at the end of the 16 hour days…well that’s a good morning!

This morning will feature Odun Eweniyi who is the Co-Founder of PiggyVest in West Africa. 


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

U2Npk4AqW8pciA3ETpZrUnBXvnplCb5T5N613MM2.png



- MDT
Recruiting 101 - Attracting Top Talent with Jobs Alberta
Jason Byrne
Jason Byrne
Jobs Alberta, President

Win the war on talent. Insider tips on how to attract and retain great people.

- MDT
How can we make innovation more inclusive with Startup Edmonton
Skye Kihara
Skye Kihara
Black Business Ventures Association, Operations & Community Manager

How can we ensure underrepresented potential founders pursue entrepreneurship? The question of what prevents these potential founders from succeeding as entrepreneurs is of vital importance to not only the innovation ecosystem but our economy and society as a whole.  

What are the barriers and what are the crucial next steps?

Join us for a discussion on inclusive innovation.


This event is made possible thanks to the generous support of Parlee McLaws.

q1unkmYlyklLixEvPwgyqGeSgpwVTDBDQc31j4eh.jpg


- MDT
Avoid needless failure in entrepreneurship with Hubble Incubator
Cameron Smithers
Cameron Smithers
Hubble Incubator, Founder
Colin Christensen
Colin Christensen
Fuse42 SDG Accelerator, pot stirrer

In entrepreneurship, there are a few big ideas that if you get right, will massively increase your ability to succeed. They are not easy, but when understood they will save you a ton of time, energy, and resources. You will walk away with three tools you can immediately implement in your life and business that will make a difference. While designed for the early-stage entrepreneurs, it’s surprising how they are not well defined in established businesses.

This session kicks off Hubble's 4 part series on Hiring, Cash-flow & Budgeting, and Product-market fit. Colin has been in and around business for decades and had his share of big wins and big losses. Navigating the minefield was a disaster at first but it got easier over time. He serves as MacEwan University's Entrepreneur In Residence, has ownership roles in 6 companies in Renewable energy, Building materials, Apps, Social enterprise, and Acceleration. He spends most of his time helping entrepreneurs avoid needless failure. 

Join us for fun and a ton of energy around entrepreneurship.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

WbY7ku7nw2mE3jtVT2PW0BvKO0Ok9zJoG3g0gFEm.png

- MDT
Launch Party 12 🚀🚀🚀 Sponsored by Parlee McLaws

Join us online for the twelfth annual edition of Launch Party! 🚀🚀🚀

Launch Party is Startup Week’s flagship event that celebrates and showcases the hottest startups in town on Thursday, October 21, 2021. 

Launch Party showcases our city's brightest entrepreneurs, their tech-enabled products and celebrates everything that our startup community has to offer. Since 2010, more than 100 technology, Edmonton-based, companies have launched products at the event, including rapidly growing teams like Jobber, Drivewyze, Vertical City, Medo.ai, and Showbie.

Thank You To Our Selection Committee 👏

  • NATHAN IP – STARTUP EDMONTON
  • ALLIE KNULL – RESUMEFREE
  • TIM KWOK – PANACHE VENTURES


If Remo is full at any point in the night, you can head to our Youtube broadcast of the formal program. Once the program is done, try again to get into Remo (through the "Join Stream" button at the top of this event) as we expect there will be additional room following the event. 


Launch Party 12 is made possible thanks to the generous support of Parlee McLaws.OUjFLonyLvKrdRb9OBmuYMpU4vwAWF0dHiM37sVX.png

Friday, October 22, 2021

- MDT
Global Morning Keynote with Jonah Chininga
Skye Kihara
Skye Kihara
Black Business Ventures Association, Operations & Community Manager
Jonah Chininga
Jonah Chininga
MICC, CEO

Roll out of bed, grab your coffee, and start your morning with an inspiring chat with a global entrepreneurial leader highlighting their unique journey and disruptive startup. 

We all need a good pick-me-up in the morning and listening to those who have been through the process, know the struggles, and can remind us that there is a light at the end of the 16 hour days…well that’s a good morning!

This morning will feature Jonah Chininga who is the CEO of MICC in PEI. 


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

U2Npk4AqW8pciA3ETpZrUnBXvnplCb5T5N613MM2.png



- MDT
Raising Series A with Innovate Edmonton Sponsored by Williams Engineering
Catherine Warren
Catherine Warren
Innovate Edmonton, CEO
Andrew Chau
Andrew Chau
Neo Financial, CEO
Colin Bramm
Colin Bramm
Showbie, CEO and Co-Founder
James Neufeld
James Neufeld
samdesk, CEO

Let’s talk about Money! For startups, raising capital is a beast of a task. It’s daunting. It’s endless hours of work. But you aren’t alone.

Hear about raising Series A funding from those who have successfully been through the process! Learn about the ins and outs of raising big money.

Joining the panel to share their stories are: 

This top-notch panel will be moderated by Catherine Warren, CEO of Innovate Edmonton. Don’t miss out!


Startup Week's Series A Panel is made possible thanks to the support of Williams Engineering.

8XUM8lTggnJg8C7oM2q7svPWyNuaPwWimVrQTFn1.png