Techstars Edmonton Startup Week 2021 Techstars Edmonton Startup Week 2021

Monday, October 18, 2021

- MDT
Got ethics? Applied ethics for AI with Ethically Aligned AI
Katrina Ingram
Katrina Ingram
Ethically Aligned AI, Founder and CEO

As a technology start-up, you play a key role in designing our digital future.

But what happens when our design choices go sideways? When we thought we were making the world a better place, but we made it worse for some people? How do we make sure that our technologies don’t cause harm and ideally, promote well-being?

Investors, employees, customers, and society at large expect technology that works for everyone. Making good choices from the start is not only easier, but it sets your business up for long term success.

In this workshop, we’ll explore some of the core ethical issues encountered in developing AI/ML enabled systems. We’ll unpack the reasons why building ethics into your technology design choices is a smart business decision and touch on practical steps you can take in your business to apply ethical principles.


Thank you to the Alberta Machine Intelligence Institute (Amii) for sponsoring the AI/ML track as part of Edmonton Startup Week. 

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Tuesday, October 19, 2021

- MDT
Market Research and Competitive Analysis with the Mawji Centre at NAIT
Garrett Fleck
Garrett Fleck
Reputed Marketing Inc., Founder

Register in advance at https://www.eventbrite.ca/e/market-research-and-competitive-analysis-tickets-159034411205 

Market Research is the way to gather information about customer needs and market drivers. If you want to gather information from actual customers or potential customers to make a decision, then you need to understand and use market research. Competitive analysis is a subset of market research. When you investigate your competition or potential competition, you use market research techniques and concepts to understand what your competition is doing today and gain insights into their plans for tomorrow. 

Garrett Fleck is one of the Mawji Centre’s valued Entrepreneurs-in-Residence. He is the founder of Reputed Digital Marketing Inc. At Reputed, their vision is to help businesses realize the full potential of the internet, to drive a new evolution of development, growth, and productivity.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
Building an Employee Value Proposition to attract the right talent for your team with Harvest Academy
Kate Rosen
Kate Rosen
Harvest Builders, Talent Acquisition Lead

Join Kate Rosen, Talent Acquisition Lead at Harvest Builders, as she shares how to attract the best talent in a competitive market by building a strong Employee Value Proposition.

Wednesday, October 20, 2021

- MDT
100 No's and 1 Yes: Closing Your First Sale with Innovate Edmonton
Barbara McKenzie
Barbara McKenzie
Innovate Edmonton, Director, Strategic and Operational Growth

Every start up needs that first sale, but how do you get that first sale? How do you close the deal? All the marketing efforts, all the pitches, you need to be able to close the deal. What does it take to get that first sale? After a 100 No's how do you get that first Yes.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
From start-up to scale up, Alberta’s new business Accelerators are getting ready with Innovate Edmonton & Alberta Innovates
Dawn Newton
Dawn Newton
Innovate Edmonton, Head of Accelerate Edmonton
Ashif Mawji
Ashif Mawji
Community Safety and Wellness Accelerator, Chair
Sherif Saadawi
Sherif Saadawi
Plug and Play, Director, Corporate Partnerships
Douglas Holt
Douglas Holt
Alberta Innovates, Associate Vice President, Investments

Join us for an information session with the four accelerator programs. 

Learn more to understand which program you should apply for to take your company to the next level.


This event is a partnership between Innovate Edmonton & Alberta Innovates.

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- MDT
Avenge Your Startup - Strategies to Build a "Thought-full" Community with Unbounded Thinking
Ali Wilson
Ali Wilson
Unbounded Thinking, Director
Shannon Phillips
Shannon Phillips
Unbounded Thinking, Director

Learn from Tony Stark. 

You don’t get as far in your quest for success without having the right team and network of Avengers to save the world from destruction. Learn how to build a team and network of people for your startup to help you think through ideas, solve problems, and make decisions in a holistic manner. 

We will explain the psychology of how we think and acknowledge biases, and how to make them work for you so you can build a community of cognitively diverse people to support you on your quest.

- MDT
Find your pricing sweet spot with Harvest Academy
Jack Cristall
Jack Cristall
Harvest Builders, Finance Venture Lead

Join Jack Cristall, Finance Venture Lead at Harvest Builders, as he breaks down the different approaches you can use to determine the optimal pricing for your startup's product or service.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
Lessons Learned as First-Time Founders with FLIK

Michelle & Ravina, Co-Founders of FLIK, sit down to reminisce over their journey together as co-founders and first-time founders. We'll talk about all the lessons we've learned in building this community of 10,000+ women from 70+ countries worldwide, the ups and downs, and how we got through it all together.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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Thursday, October 21, 2021

- MDT
Recruiting 101 - Attracting Top Talent with Jobs Alberta
Jason Byrne
Jason Byrne
Jobs Alberta, President

Win the war on talent. Insider tips on how to attract and retain great people.

- MDT
Making Connections Across Alberta with the Mawji Centre at NAIT

Register in advance at https://www.eventbrite.ca/x/we-three-collaborative-student-networking-event-tickets-159035969867 & use code Startupweek

A gathering of individuals in the spirit of entrepreneurship and innovation. This mixer serves as a catalyst for cross-institutional connectivity between student makers, builders, and the broader community. 

Network and share your ideas and challenges with other students and entrepreneurs. This event is hosted as part of Women in Entrepreneurship Week and a Collaboration between Bow Valley College, NAIT, and the University of Lethbridge. 

We are fortunate to have Joanne Fedeyko, CEO of Connections Silicon Valley and Canadian Women's Network, as our keynote speaker. Joanne will share her secrets to building a strong network. 

We will then move into breakout rooms with facilitated discussion and networking. No need to be intimidated by this networking event. We've got your back and we want to make networking fun!


- MDT
Launch Party 12 🚀🚀🚀 Sponsored by Parlee McLaws

Join us online for the twelfth annual edition of Launch Party! 🚀🚀🚀

Launch Party is Startup Week’s flagship event that celebrates and showcases the hottest startups in town on Thursday, October 21, 2021. 

Launch Party showcases our city's brightest entrepreneurs, their tech-enabled products and celebrates everything that our startup community has to offer. Since 2010, more than 100 technology, Edmonton-based, companies have launched products at the event, including rapidly growing teams like Jobber, Drivewyze, Vertical City, Medo.ai, and Showbie.

Thank You To Our Selection Committee 👏

  • NATHAN IP – STARTUP EDMONTON
  • ALLIE KNULL – RESUMEFREE
  • TIM KWOK – PANACHE VENTURES


If Remo is full at any point in the night, you can head to our Youtube broadcast of the formal program. Once the program is done, try again to get into Remo (through the "Join Stream" button at the top of this event) as we expect there will be additional room following the event. 


Launch Party 12 is made possible thanks to the generous support of Parlee McLaws.OUjFLonyLvKrdRb9OBmuYMpU4vwAWF0dHiM37sVX.png

Friday, October 22, 2021

- MDT
Raising Series A with Innovate Edmonton Sponsored by Williams Engineering
Catherine Warren
Catherine Warren
Innovate Edmonton, CEO
Andrew Chau
Andrew Chau
Neo Financial, CEO
Colin Bramm
Colin Bramm
Showbie, CEO and Co-Founder
James Neufeld
James Neufeld
samdesk, CEO

Let’s talk about Money! For startups, raising capital is a beast of a task. It’s daunting. It’s endless hours of work. But you aren’t alone.

Hear about raising Series A funding from those who have successfully been through the process! Learn about the ins and outs of raising big money.

Joining the panel to share their stories are: 

This top-notch panel will be moderated by Catherine Warren, CEO of Innovate Edmonton. Don’t miss out!


Startup Week's Series A Panel is made possible thanks to the support of Williams Engineering.

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- MDT
How to start a VC fund/Angel Network to invest in startups with StartupFuel Inc.

Attendees who are aspiring VC fund managers will learn how to set up a fund/network to invest in startups. Startup founders will learn what investors look for when making early stage investments.

- MDT
Start a career in Data Science/Machine Learning or Software Engineering with Alberta AI

Zoom Passcode: 123

After a hiatus of a few months, Alberta AI is kicking off with an amazing program for those who want to pursue a career in Data Science/Machine Learning or Software engineering. This time the mentor will be the President of Alberta AI, Dr. Lihang Ying. He will guide you on how to learn about these fields, will share some resources, and will discuss interview preparation. You will also get a chance to ask any question you have. 

This session is geared towards those who have background in engineering but everyone is welcome. Don't miss this fascinating opportunity!


Thank you to the Alberta Machine Intelligence Institute (Amii) for sponsoring the AI/ML track as part of Edmonton Startup Week.

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