Techstars Edmonton Startup Week 2021
Monday, October 18, 2021
7 Misconceptions when marketing a startup and how to avoid them with Harvest Academy
Join Kailey Belsher, Head of Marketing at Harvest Builders, as she shares the seven most common misconceptions startups have when marketing their business, and learn the steps you can take to ensure you don't make the same mistakes.
Tuesday, October 19, 2021
Market Research and Competitive Analysis with the Mawji Centre at NAIT
Register in advance at https://www.eventbrite.ca/e/market-research-and-competitive-analysis-tickets-159034411205
Market Research is the way to gather information about customer needs and market drivers. If you want to gather information from actual customers or potential customers to make a decision, then you need to understand and use market research. Competitive analysis is a subset of market research. When you investigate your competition or potential competition, you use market research techniques and concepts to understand what your competition is doing today and gain insights into their plans for tomorrow.
Garrett Fleck is one of the Mawji Centre’s valued Entrepreneurs-in-Residence. He is the founder of Reputed Digital Marketing Inc. At Reputed, their vision is to help businesses realize the full potential of the internet, to drive a new evolution of development, growth, and productivity.
Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.
Building an Employee Value Proposition to attract the right talent for your team with Harvest Academy
Join Kate Rosen, Talent Acquisition Lead at Harvest Builders, as she shares how to attract the best talent in a competitive market by building a strong Employee Value Proposition.
✨ FEATURED✨ All Your Legal Questions Answered: Q&A and Mixer with Parlee McLaws
📣 📣 📣 Let us know you're coming & sign up for some sips & snacks! Sign up through this link before 11pm on Oct 18 to receive some delicious free refreshments from Parlee McLaws. (Note: deliveries will happen on October 19th.)
Parlee McLaws is excited to meet you and answer all your burning startup legal questions at our Q&A and Mixer Event!
You can bring us your legal questions, and we will bring you a beverage and snack to enjoy while we get to mingle in our virtual Parlee Lounge.
We want to introduce you to our experienced lawyers in 3 different areas of the law: Intellectual Property, Corporate, and Labour and Employment.
You may have questions for an Intellectual Property Lawyer or Patent Agent. Questions like:
- When should a patent application to be filed?
- What is patentable?
- Do we need to register our brand name as a trademark?
Or questions for a Corporate Lawyer such as:
- What are the benefits of incorporating?
- Do I need a Unanimous Shareholder Agreement?
- What do I need to consider when bringing investors on board?
Well, feel free to bring those questions to the table, literally! We will have some of our experienced lawyers and Patent Agents waiting at tables in our virtual lounge to answer your burning legal questions and help you get started on the right foot.
What could make this even better? We want to make this event feel as much like we are in person as we can, so we will be delivering a charcuterie snack along with a beverage to our early sign ups. Sign up for our event by Monday, October 18 at 12pm, so we can make sure you get something a little extra to enjoy while we get to know each other.
We are looking forward to meeting you!
Wednesday, October 20, 2021
Thursday, October 21, 2021
Fireside Chats: Startup F**k-ups and How to Avoid Them with Goodlawyer
It's Small Business Week throughout Canada, and we can't think of a better way of celebrating than getting cozy with Brett & Josh as they share some fun anecdotes about their times as lawyers and entrepreneurs.
Join the conversation as they share the startup lessons we've learned along the way that can help you prevent legal decisions from coming back to haunt you.
Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.
Avoid needless failure in entrepreneurship with Hubble Incubator
In entrepreneurship, there are a few big ideas that if you get right, will massively increase your ability to succeed. They are not easy, but when understood they will save you a ton of time, energy, and resources. You will walk away with three tools you can immediately implement in your life and business that will make a difference. While designed for the early-stage entrepreneurs, it’s surprising how they are not well defined in established businesses.
This session kicks off Hubble's 4 part series on Hiring, Cash-flow & Budgeting, and Product-market fit. Colin has been in and around business for decades and had his share of big wins and big losses. Navigating the minefield was a disaster at first but it got easier over time. He serves as MacEwan University's Entrepreneur In Residence, has ownership roles in 6 companies in Renewable energy, Building materials, Apps, Social enterprise, and Acceleration. He spends most of his time helping entrepreneurs avoid needless failure.
Join us for fun and a ton of energy around entrepreneurship.
Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.
Launch Party 12 🚀🚀🚀 Sponsored by Parlee McLaws
Join us online for the twelfth annual edition of Launch Party! 🚀🚀🚀
Launch Party is Startup Week’s flagship event that celebrates and showcases the hottest startups in town on Thursday, October 21, 2021.
Launch Party showcases our city's brightest entrepreneurs, their tech-enabled products and celebrates everything that our startup community has to offer. Since 2010, more than 100 technology, Edmonton-based, companies have launched products at the event, including rapidly growing teams like Jobber, Drivewyze, Vertical City, Medo.ai, and Showbie.
Thank You To Our Selection Committee 👏
- NATHAN IP – STARTUP EDMONTON
- ALLIE KNULL – RESUMEFREE
- TIM KWOK – PANACHE VENTURES
If Remo is full at any point in the night, you can head to our Youtube broadcast of the formal program. Once the program is done, try again to get into Remo (through the "Join Stream" button at the top of this event) as we expect there will be additional room following the event.
Launch Party 12 is made possible thanks to the generous support of Parlee McLaws.
Friday, October 22, 2021
Raising Series A with Innovate Edmonton Sponsored by Williams Engineering
Let’s talk about Money! For startups, raising capital is a beast of a task. It’s daunting. It’s endless hours of work. But you aren’t alone.
Hear about raising Series A funding from those who have successfully been through the process! Learn about the ins and outs of raising big money.
Joining the panel to share their stories are:
Colin Bramm, CEO of Showbie
James Neufeld, CEO of samdesk
Andrew Chau, Co-Founder of Skip the Dishes and Co-Founder of Neo Financial
This top-notch panel will be moderated by Catherine Warren, CEO of Innovate Edmonton. Don’t miss out!
Startup Week's Series A Panel is made possible thanks to the support of Williams Engineering.
How to start a VC fund/Angel Network to invest in startups with StartupFuel Inc.
Attendees who are aspiring VC fund managers will learn how to set up a fund/network to invest in startups. Startup founders will learn what investors look for when making early stage investments.
Breaking into Data Science - The How’s and Why’s with Cybera
Over the past few years we have seen and heard a lot about the use of machine learning and data science. Now more than ever, organizations of all sizes from startups to large scale corporations are looking at ways they can benefit by applying these technologies to their data.
However, as your business or organization dives into these areas, you likely have questions. You might be wondering:
- Am I ready?
- How do I start?
- How do I measure success?
- Who do I need to add to my team?
As part of Startup Edmonton's "Startup Week" the data science team from Cybera will provide you with an introductory overview into data science. They will cover how you can apply it in your area of expertise, share resources that you can leverage, and discuss what you may need to start your own data science project. We’ll also share success stories from Alberta organizations currently using data science and provide "real world" examples of how this practice can be applied.
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