Techstars Edmonton Startup Week 2021
Monday, October 18, 2021
Startup Week Kickoff 🎉 Sponsored by the Downtown Business Association and Communauto
Monday. Noon. It's kick off time. 🎉
Edmonton Startup Week kicks off Monday, October 18th from noon-2pm, and we’re planning something extra special. Trust us, you won't want to miss it!
Here's a handy list of your Startup Week kickoff essentials:
✅ Follow us on social media @startupedmonton on Instagram and Twitter #yegsw21 so you can be the first to discover where your Startup Week freebies are located, and what you're getting. 👀 In case you missed it, check out these clues we shared on Friday and keep your eyes peeled for more hints around noon on Monday!
✅ Be in downtown Edmonton just before noon so you’ll be nearby your favorite coffee, lunch, and bar spots, ready to grab your free sips and snacks, and swag bag worth over $75! Freebies and swag bag quantities are limited, so get yours before they’re gone!
✅ Use the special password 'STARTUP WEEK' once you get to each kickoff location. You’ll need to share the password with staff to get your freebie.
✅ Don't be a stranger! At each kickoff location, Innovate Edmonton and Startup Edmonton staff will be on-site with smiling (and masked!) faces to greet you and provide your swag bag, while quantities last. We can't wait to meet you!
✅ Wear a mask and bring your proof of vaccination. Please keep in mind that many of the kickoff locations have adopted the Government of Alberta’s Restrictions Exemption Program (REP), which means proof of vaccination may be required upon entry.
✅ Get social! There are plenty of social sharing options on our platform, so be sure to share your Edmonton Startup Week experience on Twitter and Instagram using #yegsw21, and let everyone know you're attending
We can't wait to see you tomorrow to ring in #yegsw21!
Startup Week's Kick Off is made possible thanks to the support of Edmonton's Downtown Business Association and Communauto.
TikTok was a clock's sound. Unlocking social media for your startup/brand/or passion without followers with Startup Edmonton
The conversations around your brand/product/passion are happening right now, live, around the world. In this session, we’re diving into social media and how you (or your team/brand) can cut through the noise and create real value without a massive following.
📲No prior social media experience is required.
👉We’ll discuss strategies, tactics and tools you can use right now to harness the powerful conversations and insights on social.
💫 If you’re wondering "would anyone want to buy my idea/solution/product…" here’s how to find those conversations.
Tuesday, October 19, 2021
Market Research and Competitive Analysis with the Mawji Centre at NAIT
Register in advance at https://www.eventbrite.ca/e/market-research-and-competitive-analysis-tickets-159034411205
Market Research is the way to gather information about customer needs and market drivers. If you want to gather information from actual customers or potential customers to make a decision, then you need to understand and use market research. Competitive analysis is a subset of market research. When you investigate your competition or potential competition, you use market research techniques and concepts to understand what your competition is doing today and gain insights into their plans for tomorrow.
Garrett Fleck is one of the Mawji Centre’s valued Entrepreneurs-in-Residence. He is the founder of Reputed Digital Marketing Inc. At Reputed, their vision is to help businesses realize the full potential of the internet, to drive a new evolution of development, growth, and productivity.
Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.
Building an Employee Value Proposition to attract the right talent for your team with Harvest Academy
Join Kate Rosen, Talent Acquisition Lead at Harvest Builders, as she shares how to attract the best talent in a competitive market by building a strong Employee Value Proposition.
✨ FEATURED✨ All Your Legal Questions Answered: Q&A and Mixer with Parlee McLaws
📣 📣 📣 Let us know you're coming & sign up for some sips & snacks! Sign up through this link before 11pm on Oct 18 to receive some delicious free refreshments from Parlee McLaws. (Note: deliveries will happen on October 19th.)
Parlee McLaws is excited to meet you and answer all your burning startup legal questions at our Q&A and Mixer Event!
You can bring us your legal questions, and we will bring you a beverage and snack to enjoy while we get to mingle in our virtual Parlee Lounge.
We want to introduce you to our experienced lawyers in 3 different areas of the law: Intellectual Property, Corporate, and Labour and Employment.
You may have questions for an Intellectual Property Lawyer or Patent Agent. Questions like:
- When should a patent application to be filed?
- What is patentable?
- Do we need to register our brand name as a trademark?
Or questions for a Corporate Lawyer such as:
- What are the benefits of incorporating?
- Do I need a Unanimous Shareholder Agreement?
- What do I need to consider when bringing investors on board?
Well, feel free to bring those questions to the table, literally! We will have some of our experienced lawyers and Patent Agents waiting at tables in our virtual lounge to answer your burning legal questions and help you get started on the right foot.
What could make this even better? We want to make this event feel as much like we are in person as we can, so we will be delivering a charcuterie snack along with a beverage to our early sign ups. Sign up for our event by Monday, October 18 at 12pm, so we can make sure you get something a little extra to enjoy while we get to know each other.
We are looking forward to meeting you!
Wednesday, October 20, 2021
100 No's and 1 Yes: Closing Your First Sale with Innovate Edmonton
Every start up needs that first sale, but how do you get that first sale? How do you close the deal? All the marketing efforts, all the pitches, you need to be able to close the deal. What does it take to get that first sale? After a 100 No's how do you get that first Yes.
Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.
Job Mixer + Company Meet and Greet Sponsored by Jobber
Log on and check out the local startup scene! Edmonton startups are growing and need great teams to help build innovative products that solve problems worldwide. Learn more about job opportunities available now and get to know what kind of skills they will be looking for in the future.
This job mixer is open to anyone curious about opportunities at growing tech-enabled companies - students from all programs of study and schools, recent grads, people on the job search and more.
Join at any time during the two-hour event, and stay as long or short as you'd like.
Companies include:
- Neo Financial
- Jobber
- Edmonton Screen Industries Office (ESIO)
- Harvest Builders
- Alberta Machine Intelligence Institute (Amii)
- Bitcoin Well Inc.
- Drugbank
- AltaML
- PainWorth
- samdesk
- Betable
- QuoteToMe
- DevFacto Technologies
- Parlee McLaws LLP
- Jobs Alberta
- Drivewyze
- Intuit
- Fly & Fetch
The Job Mixer is made possible thanks to the generous support of Jobber.
Why Inclusion Matters and How You Can be an Active Participant in Change - a practical guide to owning your own equity, diversity, and inclusion journey in a time of heightened social consciousness with Erin Davis Co.
Equity, Diversity, and Inclusion (EDI) have become part of our mainstream dialogue, whether you are hearing the topic come up at the boardroom table, or over coffee with a fellow entrepreneur -- we’ve moved into a time when understanding how you can help build a more inclusive world matters.
Erin can help you on your journey to understand why EDI matters in your business, how you can be an active participant in forming more inclusive solutions and showcase why inclusive workplaces matter.
Thursday, October 21, 2021
How can we make innovation more inclusive with Startup Edmonton
How can we ensure underrepresented potential founders pursue entrepreneurship? The question of what prevents these potential founders from succeeding as entrepreneurs is of vital importance to not only the innovation ecosystem but our economy and society as a whole.
What are the barriers and what are the crucial next steps?
Join us for a discussion on inclusive innovation.
This event is made possible thanks to the generous support of Parlee McLaws.
Launch Party 12 🚀🚀🚀 Sponsored by Parlee McLaws
Join us online for the twelfth annual edition of Launch Party! 🚀🚀🚀
Launch Party is Startup Week’s flagship event that celebrates and showcases the hottest startups in town on Thursday, October 21, 2021.
Launch Party showcases our city's brightest entrepreneurs, their tech-enabled products and celebrates everything that our startup community has to offer. Since 2010, more than 100 technology, Edmonton-based, companies have launched products at the event, including rapidly growing teams like Jobber, Drivewyze, Vertical City, Medo.ai, and Showbie.
Thank You To Our Selection Committee 👏
- NATHAN IP – STARTUP EDMONTON
- ALLIE KNULL – RESUMEFREE
- TIM KWOK – PANACHE VENTURES
If Remo is full at any point in the night, you can head to our Youtube broadcast of the formal program. Once the program is done, try again to get into Remo (through the "Join Stream" button at the top of this event) as we expect there will be additional room following the event.
Launch Party 12 is made possible thanks to the generous support of Parlee McLaws.
Friday, October 22, 2021
Raising Series A with Innovate Edmonton Sponsored by Williams Engineering
Let’s talk about Money! For startups, raising capital is a beast of a task. It’s daunting. It’s endless hours of work. But you aren’t alone.
Hear about raising Series A funding from those who have successfully been through the process! Learn about the ins and outs of raising big money.
Joining the panel to share their stories are:
Colin Bramm, CEO of Showbie
James Neufeld, CEO of samdesk
Andrew Chau, Co-Founder of Skip the Dishes and Co-Founder of Neo Financial
This top-notch panel will be moderated by Catherine Warren, CEO of Innovate Edmonton. Don’t miss out!
Startup Week's Series A Panel is made possible thanks to the support of Williams Engineering.
Social Impact powered by AI/ML with the Edmonton Police Foundation
There’s over $7.5B spent on community / social programs in Edmonton alone and the outcomes aren’t quite what we would have expected for that level of investment. In addition, there’s a great opportunity to lead on social justice and create a model that’s replicable globally.
We believe that we can leverage entrepreneurship, technology, data, AI/ML, mentorship, funding, domain partners to finally help devise and deploy workable solutions that can not only deliver better outcomes but more importantly, make a real difference in the lives of our citizens and help our entrepreneurs scale the solutions globally. Technology can help deliver better outcomes!
This is our chance to do Good, Deliver Better Outcomes and Create Scalable Companies and for Alberta to lead the world in Community Safety and Wellness Solutions.
Thank you to the Alberta Machine Intelligence Institute (Amii) for sponsoring the AI/ML track as part of Edmonton Startup Week.
Breaking into Data Science - The How’s and Why’s with Cybera
Over the past few years we have seen and heard a lot about the use of machine learning and data science. Now more than ever, organizations of all sizes from startups to large scale corporations are looking at ways they can benefit by applying these technologies to their data.
However, as your business or organization dives into these areas, you likely have questions. You might be wondering:
- Am I ready?
- How do I start?
- How do I measure success?
- Who do I need to add to my team?
As part of Startup Edmonton's "Startup Week" the data science team from Cybera will provide you with an introductory overview into data science. They will cover how you can apply it in your area of expertise, share resources that you can leverage, and discuss what you may need to start your own data science project. We’ll also share success stories from Alberta organizations currently using data science and provide "real world" examples of how this practice can be applied.
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