Techstars Edmonton Startup Week 2021 Techstars Edmonton Startup Week 2021

Monday, October 18, 2021

- MDT
Startup Crawl 2021: Instagram Takeovers with Edmonton's Emerging Startups!

An Edmonton Startup Week favourite! Now in a fresh, virtual format - if you’re all about the ‘gram we got you covered.

Spontivly ⬅⬅⬅⬅Click here

Jobber ⬅⬅⬅⬅Click here

Drugbank ⬅⬅⬅⬅Click here

Have you ever wondered what goes on behind closed doors at Edmonton's most dynamic startups? Check out the links above to Startup Edmonton's Instagram for Takeovers from some of Edmonton's most exciting startups: Spontivly, Jobber & Drugbank!

- MDT
TikTok was a clock's sound. Unlocking social media for your startup/brand/or passion without followers with Startup Edmonton
Nevin deMilliano
Nevin deMilliano
Innovate Edmonton, Content Strategist



The conversations around your brand/product/passion are happening right now, live, around the world. In this session, we’re diving into social media and how you (or your team/brand) can cut through the noise and create real value without a massive following.

📲No prior social media experience is required. 

👉We’ll discuss strategies, tactics and tools you can use right now to harness the powerful conversations and insights on social. 

💫 If you’re wondering "would anyone want to buy my idea/solution/product…" here’s how to find those conversations.

- MDT
7 Misconceptions when marketing a startup and how to avoid them with Harvest Academy
Kailey Belsher
Kailey Belsher
Harvest Builders, Head of Marketing

Join Kailey Belsher, Head of Marketing at Harvest Builders, as she shares the seven most common misconceptions startups have when marketing their business, and learn the steps you can take to ensure you don't make the same mistakes.

Tuesday, October 19, 2021

- MDT
Growing by Finding and Reaching Your Go-to Community with Lift Interactive

You've probably heard of a "go-to-market strategy", but more and more, marketing experts are talking about the importance of understanding your "go-to Community" to succeed. We're bombarded by unprecedented numbers of channels competing for our attention—finding and reaching communities that share values, interests, and ideals could be the key to your growth.

- MDT
Good but Now Great! Startup Founders Panel with Startup Edmonton
Allan Waine
Allan Waine
Startup Edmonton, Program Facilitator
Tristan Ham
Tristan Ham
Startup Edmonton, Program Facilitator
Allie Knull
Allie Knull
ResumeFree™, Founder & CEO
Kate Popiel
Kate Popiel
What's the Deal?, CEO
Jeffrey Franc
Jeffrey Franc
Stat59, CEO

Talking to Startup founders who are bringing innovation to industries that have seen little to no change. How can we make __________ "way" better? Lessons learned on the journey that will apply to every industry. 

Featuring innovation in recruitment, research and hospitality.

Panelists include:

  • Jeffrey Franc, CEO & Founder of Stat59
  • Allie Knull, CEO & Founder of ResumeFree
  • Kate Popiel, CEO & Co-President of What's the Deal?

Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
What’s Your Big Idea? Getting it out of your head and onto paper with The Idea Napkin with Prospect Human Services
Kathryn Hotte
Kathryn Hotte
Prospect Human Services, Small Business Advisor

What’s your Big Idea? Have a great idea? Not sure it’s a good one? 

  • Get your idea out of your head and onto paper 
  • Draft your idea visually 
  • Critique it 
  • See if it’s feasible


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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Wednesday, October 20, 2021

- MDT
100 No's and 1 Yes: Closing Your First Sale with Innovate Edmonton
Barbara McKenzie
Barbara McKenzie
Innovate Edmonton, Director, Strategic and Operational Growth

Every start up needs that first sale, but how do you get that first sale? How do you close the deal? All the marketing efforts, all the pitches, you need to be able to close the deal. What does it take to get that first sale? After a 100 No's how do you get that first Yes.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
Job Mixer + Company Meet and Greet Sponsored by Jobber

Log on and check out the local startup scene! Edmonton startups are growing and need great teams to help build innovative products that solve problems worldwide. Learn more about job opportunities available now and get to know what kind of skills they will be looking for in the future.

This job mixer is open to anyone curious about opportunities at growing tech-enabled companies - students from all programs of study and schools, recent grads, people on the job search and more.

Join at any time during the two-hour event, and stay as long or short as you'd like.

Companies include:

  • Neo Financial
  • Jobber
  • Edmonton Screen Industries Office (ESIO)
  • Harvest Builders
  • Alberta Machine Intelligence Institute (Amii)
  • Bitcoin Well Inc.
  • Drugbank
  • AltaML
  • PainWorth
  • samdesk
  • Betable
  • QuoteToMe
  • DevFacto Technologies
  • Parlee McLaws LLP
  • Jobs Alberta
  • Drivewyze
  • Intuit
  • Fly & Fetch

The Job Mixer is made possible thanks to the generous support of Jobber

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- MDT
Lessons Learned as First-Time Founders with FLIK

Michelle & Ravina, Co-Founders of FLIK, sit down to reminisce over their journey together as co-founders and first-time founders. We'll talk about all the lessons we've learned in building this community of 10,000+ women from 70+ countries worldwide, the ups and downs, and how we got through it all together.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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Thursday, October 21, 2021

- MDT
Recruiting 101 - Attracting Top Talent with Jobs Alberta
Jason Byrne
Jason Byrne
Jobs Alberta, President

Win the war on talent. Insider tips on how to attract and retain great people.

- MDT
Avoid needless failure in entrepreneurship with Hubble Incubator
Cameron Smithers
Cameron Smithers
Hubble Incubator, Founder
Colin Christensen
Colin Christensen
Fuse42 SDG Accelerator, pot stirrer

In entrepreneurship, there are a few big ideas that if you get right, will massively increase your ability to succeed. They are not easy, but when understood they will save you a ton of time, energy, and resources. You will walk away with three tools you can immediately implement in your life and business that will make a difference. While designed for the early-stage entrepreneurs, it’s surprising how they are not well defined in established businesses.

This session kicks off Hubble's 4 part series on Hiring, Cash-flow & Budgeting, and Product-market fit. Colin has been in and around business for decades and had his share of big wins and big losses. Navigating the minefield was a disaster at first but it got easier over time. He serves as MacEwan University's Entrepreneur In Residence, has ownership roles in 6 companies in Renewable energy, Building materials, Apps, Social enterprise, and Acceleration. He spends most of his time helping entrepreneurs avoid needless failure. 

Join us for fun and a ton of energy around entrepreneurship.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
Strategies to Support Mental Health in the Workplace with Startup Edmonton
Tiana Field-Ridley
Tiana Field-Ridley
Mental Health Commission of Canada, Implementation Specialist, Workplace Mental Health

Become a wellness ninja! Learn about strategies that can support mental health in your workplace and how you can build a culture of wellness in your startup or organization. 

Topics include: 

  • What is Mental Health? 
  • Difference between Mental Health and Mental Illness 
  • Building Mental Health into Daily Operations 
  • Why being proactive is necessary 
  • How to maintain teams as your company expands 
  • Tools and Resources available for individuals and organizations