Techstars Edmonton Startup Week 2021 Techstars Edmonton Startup Week 2021

Monday, October 18, 2021

- MDT
7 Misconceptions when marketing a startup and how to avoid them with Harvest Academy
Kailey Belsher
Kailey Belsher
Harvest Builders, Head of Marketing

Join Kailey Belsher, Head of Marketing at Harvest Builders, as she shares the seven most common misconceptions startups have when marketing their business, and learn the steps you can take to ensure you don't make the same mistakes.

Tuesday, October 19, 2021

- MDT
Global Morning Keynote with Kelechi Nwokocha
Kelechi Nwokocha
Kelechi Nwokocha
Bongalow, CEO
Skye Kihara
Skye Kihara
Black Business Ventures Association, Operations & Community Manager

Roll out of bed, grab your coffee, and start your morning with an inspiring chat with a global entrepreneurial leader highlighting their unique journey and disruptive startup. 

We all need a good pick-me-up in the morning and listening to those who have been through the process, know the struggles, and can remind us that there is a light at the end of the 16 hour days… well that’s a good morning!

This morning will feature Kelechi Nwokocha who is the CEO of Bongalow in Nigeria. 


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
Market Research and Competitive Analysis with the Mawji Centre at NAIT
Garrett Fleck
Garrett Fleck
Reputed Marketing Inc., Founder

Register in advance at https://www.eventbrite.ca/e/market-research-and-competitive-analysis-tickets-159034411205 

Market Research is the way to gather information about customer needs and market drivers. If you want to gather information from actual customers or potential customers to make a decision, then you need to understand and use market research. Competitive analysis is a subset of market research. When you investigate your competition or potential competition, you use market research techniques and concepts to understand what your competition is doing today and gain insights into their plans for tomorrow. 

Garrett Fleck is one of the Mawji Centre’s valued Entrepreneurs-in-Residence. He is the founder of Reputed Digital Marketing Inc. At Reputed, their vision is to help businesses realize the full potential of the internet, to drive a new evolution of development, growth, and productivity.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
Good but Now Great! Startup Founders Panel with Startup Edmonton
Allan Waine
Allan Waine
Startup Edmonton, Program Facilitator
Tristan Ham
Tristan Ham
Startup Edmonton, Program Facilitator
Allie Knull
Allie Knull
ResumeFree™, Founder & CEO
Kate Popiel
Kate Popiel
What's the Deal?, CEO
Jeffrey Franc
Jeffrey Franc
Stat59, CEO

Talking to Startup founders who are bringing innovation to industries that have seen little to no change. How can we make __________ "way" better? Lessons learned on the journey that will apply to every industry. 

Featuring innovation in recruitment, research and hospitality.

Panelists include:

  • Jeffrey Franc, CEO & Founder of Stat59
  • Allie Knull, CEO & Founder of ResumeFree
  • Kate Popiel, CEO & Co-President of What's the Deal?

Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
Fireside chat with Arden Tse: Insights into how VCs strategically think about product-market fit for early-stage startups with Hassar Consulting Group Inc.
Sam Hassar
Sam Hassar
Hassar Consulting Group Inc., Founder & CEO
Arden Tse
Arden Tse
Yaletown Partners, Investment Manager

Early-stage startups put in the time and sweat to find and demonstrate product-market fit. Demonstrating it is crucial, especially when you are seeking investment money. And yes, you might say, I need to hit this MRR number, or % monthly growth, etc. Investors know well, that early-stage startups don’t have enough data to make a strong case, but what does that mean for you? 

  • What does product-market fit mean for an early-stage startup? 
  • How do you demonstrate that your product solves a worthy problem for which enough customers want to pay? 
  • What evidence do you provide to make the case, data and beyond, especially when the numbers are not quite there? 

In this fireside chat with Arden Tse, we get insights into how VCs think about and assess product-market fit in early-stage startups. We’ll go beyond metrics. 

Three key takeaways from this session include: 

  1. Learn practical insights to help you make your case for product-market fit 
  2. Discover actionable strategies to incorporate in your next conversation with a VC 
  3. Uncover top mistakes to avoid when you want to demonstrate product-market fit to a VC

Wednesday, October 20, 2021

- MDT
Global Morning Keynote with Omi Iyamu
Skye Kihara
Skye Kihara
Black Business Ventures Association, Operations & Community Manager
Omi Iyamu
Omi Iyamu
ACE, CEO

Roll out of bed, grab your coffee, and start your morning with an inspiring chat with a global entrepreneurial leader highlighting their unique journey and disruptive startup. 

We all need a good pick-me-up in the morning and listening to those who have been through the process, know the struggles, and can remind us that there is a light at the end of the 16 hour days… well that’s a good morning!

This morning will feature Omi Iyamu who is the Co-Found of ACE in the USA. 


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
100 No's and 1 Yes: Closing Your First Sale with Innovate Edmonton
Barbara McKenzie
Barbara McKenzie
Innovate Edmonton, Director, Strategic and Operational Growth

Every start up needs that first sale, but how do you get that first sale? How do you close the deal? All the marketing efforts, all the pitches, you need to be able to close the deal. What does it take to get that first sale? After a 100 No's how do you get that first Yes.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
From start-up to scale up, Alberta’s new business Accelerators are getting ready with Innovate Edmonton & Alberta Innovates
Dawn Newton
Dawn Newton
Innovate Edmonton, Head of Accelerate Edmonton
Ashif Mawji
Ashif Mawji
Community Safety and Wellness Accelerator, Chair
Sherif Saadawi
Sherif Saadawi
Plug and Play, Director, Corporate Partnerships
Douglas Holt
Douglas Holt
Alberta Innovates, Associate Vice President, Investments

Join us for an information session with the four accelerator programs. 

Learn more to understand which program you should apply for to take your company to the next level.


This event is a partnership between Innovate Edmonton & Alberta Innovates.

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- MDT
How to get the attention of a VC with Panache Ventures

Join us for the chance to learn how to get the attention of a venture capitalist! 


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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Thursday, October 21, 2021

- MDT
Avoid needless failure in entrepreneurship with Hubble Incubator
Cameron Smithers
Cameron Smithers
Hubble Incubator, Founder
Colin Christensen
Colin Christensen
Fuse42 SDG Accelerator, pot stirrer

In entrepreneurship, there are a few big ideas that if you get right, will massively increase your ability to succeed. They are not easy, but when understood they will save you a ton of time, energy, and resources. You will walk away with three tools you can immediately implement in your life and business that will make a difference. While designed for the early-stage entrepreneurs, it’s surprising how they are not well defined in established businesses.

This session kicks off Hubble's 4 part series on Hiring, Cash-flow & Budgeting, and Product-market fit. Colin has been in and around business for decades and had his share of big wins and big losses. Navigating the minefield was a disaster at first but it got easier over time. He serves as MacEwan University's Entrepreneur In Residence, has ownership roles in 6 companies in Renewable energy, Building materials, Apps, Social enterprise, and Acceleration. He spends most of his time helping entrepreneurs avoid needless failure. 

Join us for fun and a ton of energy around entrepreneurship.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
Launch Party 12 🚀🚀🚀 Sponsored by Parlee McLaws

Join us online for the twelfth annual edition of Launch Party! 🚀🚀🚀

Launch Party is Startup Week’s flagship event that celebrates and showcases the hottest startups in town on Thursday, October 21, 2021. 

Launch Party showcases our city's brightest entrepreneurs, their tech-enabled products and celebrates everything that our startup community has to offer. Since 2010, more than 100 technology, Edmonton-based, companies have launched products at the event, including rapidly growing teams like Jobber, Drivewyze, Vertical City, Medo.ai, and Showbie.

Thank You To Our Selection Committee 👏

  • NATHAN IP – STARTUP EDMONTON
  • ALLIE KNULL – RESUMEFREE
  • TIM KWOK – PANACHE VENTURES


If Remo is full at any point in the night, you can head to our Youtube broadcast of the formal program. Once the program is done, try again to get into Remo (through the "Join Stream" button at the top of this event) as we expect there will be additional room following the event. 


Launch Party 12 is made possible thanks to the generous support of Parlee McLaws.OUjFLonyLvKrdRb9OBmuYMpU4vwAWF0dHiM37sVX.png