Techstars Edmonton Startup Week 2021 Techstars Edmonton Startup Week 2021

Monday, October 18, 2021

- MDT
Got ethics? Applied ethics for AI with Ethically Aligned AI
Katrina Ingram
Katrina Ingram
Ethically Aligned AI, Founder and CEO

As a technology start-up, you play a key role in designing our digital future.

But what happens when our design choices go sideways? When we thought we were making the world a better place, but we made it worse for some people? How do we make sure that our technologies don’t cause harm and ideally, promote well-being?

Investors, employees, customers, and society at large expect technology that works for everyone. Making good choices from the start is not only easier, but it sets your business up for long term success.

In this workshop, we’ll explore some of the core ethical issues encountered in developing AI/ML enabled systems. We’ll unpack the reasons why building ethics into your technology design choices is a smart business decision and touch on practical steps you can take in your business to apply ethical principles.


Thank you to the Alberta Machine Intelligence Institute (Amii) for sponsoring the AI/ML track as part of Edmonton Startup Week. 

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- MDT
Startup Week Kickoff 🎉 Sponsored by the Downtown Business Association and Communauto
Startup Edmonton
Startup Edmonton
Startup Edmonton

Monday. Noon. It's kick off time. 🎉

Edmonton Startup Week kicks off Monday, October 18th from noon-2pm,  and we’re planning something extra special. Trust us, you won't want to miss it!

Here's a handy list of your Startup Week kickoff essentials: 

✅ Follow us on social media @startupedmonton on Instagram and Twitter #yegsw21 so you can be the first to discover where your Startup Week freebies are located, and what you're getting. 👀 In case you missed it, check out these clues we shared on Friday and keep your eyes peeled for more hints around noon on Monday!

✅ Be in downtown Edmonton just before noon so you’ll be nearby your favorite coffee, lunch, and bar spots, ready to grab your free sips and snacks, and swag bag worth over $75! Freebies and swag bag quantities are limited, so get yours before they’re gone!

✅ Use the special password 'STARTUP WEEK' once you get to each kickoff location. You’ll need to share the password with staff to get your freebie.

✅ Don't be a stranger! At each kickoff location, Innovate Edmonton and Startup Edmonton staff will be on-site with smiling (and masked!) faces to greet you and provide your swag bag, while quantities last. We can't wait to meet you!

✅ Wear a mask and bring your proof of vaccination. Please keep in mind that many of the kickoff locations have adopted the Government of Alberta’s Restrictions Exemption Program (REP), which means proof of vaccination may be required upon entry.

✅ Get social! There are plenty of social sharing options on our platform, so be sure to share your Edmonton Startup Week experience on Twitter and Instagram using #yegsw21, and let everyone know you're attending

We can't wait to see you tomorrow to ring in #yegsw21!

Startup Week's Kick Off is made possible thanks to the support of Edmonton's Downtown Business Association and Communauto.

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Tuesday, October 19, 2021

- MDT
Market Research and Competitive Analysis with the Mawji Centre at NAIT
Garrett Fleck
Garrett Fleck
Reputed Marketing Inc., Founder

Register in advance at https://www.eventbrite.ca/e/market-research-and-competitive-analysis-tickets-159034411205 

Market Research is the way to gather information about customer needs and market drivers. If you want to gather information from actual customers or potential customers to make a decision, then you need to understand and use market research. Competitive analysis is a subset of market research. When you investigate your competition or potential competition, you use market research techniques and concepts to understand what your competition is doing today and gain insights into their plans for tomorrow. 

Garrett Fleck is one of the Mawji Centre’s valued Entrepreneurs-in-Residence. He is the founder of Reputed Digital Marketing Inc. At Reputed, their vision is to help businesses realize the full potential of the internet, to drive a new evolution of development, growth, and productivity.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
Pitch Foundations Bootcamp with Volition
Paul Brassard
Paul Brassard
Volition, Co-Founder, Managing Partner, and Lead Advisor

A lecture-style “bootcamp” that brings together the science of storytelling with Volition's proven investor pitch building methodology.

By the end of the Bootcamp, participants will:

  • Know the key elements of investor pitch structure and narrative storytelling. 
  • Understand how to apply Volition’s pitch-building methodology to capture their value proposition and incorporate all necessary components. 
  • Be able to effectively design, build, and present a clear, concise, and compelling pitch and presentation.

Additional resources: 

  • Pitch Building Workbook (Self-assessment tool)
- MDT
Fireside chat with Arden Tse: Insights into how VCs strategically think about product-market fit for early-stage startups with Hassar Consulting Group Inc.
Sam Hassar
Sam Hassar
Hassar Consulting Group Inc., Founder & CEO
Arden Tse
Arden Tse
Yaletown Partners, Investment Manager

Early-stage startups put in the time and sweat to find and demonstrate product-market fit. Demonstrating it is crucial, especially when you are seeking investment money. And yes, you might say, I need to hit this MRR number, or % monthly growth, etc. Investors know well, that early-stage startups don’t have enough data to make a strong case, but what does that mean for you? 

  • What does product-market fit mean for an early-stage startup? 
  • How do you demonstrate that your product solves a worthy problem for which enough customers want to pay? 
  • What evidence do you provide to make the case, data and beyond, especially when the numbers are not quite there? 

In this fireside chat with Arden Tse, we get insights into how VCs think about and assess product-market fit in early-stage startups. We’ll go beyond metrics. 

Three key takeaways from this session include: 

  1. Learn practical insights to help you make your case for product-market fit 
  2. Discover actionable strategies to incorporate in your next conversation with a VC 
  3. Uncover top mistakes to avoid when you want to demonstrate product-market fit to a VC

Wednesday, October 20, 2021

- MDT
100 No's and 1 Yes: Closing Your First Sale with Innovate Edmonton
Barbara McKenzie
Barbara McKenzie
Innovate Edmonton, Director, Strategic and Operational Growth

Every start up needs that first sale, but how do you get that first sale? How do you close the deal? All the marketing efforts, all the pitches, you need to be able to close the deal. What does it take to get that first sale? After a 100 No's how do you get that first Yes.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
From start-up to scale up, Alberta’s new business Accelerators are getting ready with Innovate Edmonton & Alberta Innovates
Dawn Newton
Dawn Newton
Innovate Edmonton, Head of Accelerate Edmonton
Ashif Mawji
Ashif Mawji
Community Safety and Wellness Accelerator, Chair
Sherif Saadawi
Sherif Saadawi
Plug and Play, Director, Corporate Partnerships
Douglas Holt
Douglas Holt
Alberta Innovates, Associate Vice President, Investments

Join us for an information session with the four accelerator programs. 

Learn more to understand which program you should apply for to take your company to the next level.


This event is a partnership between Innovate Edmonton & Alberta Innovates.

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- MDT
How to Grow a Startup Using Partnerships with Senkow Ventures Inc
Clinton Senkow
Clinton Senkow
Senkow Ventures, Managing Director

This session will touch on how you can, as an early-stage company, leverage someone else's audience or customers to promote and grow your business. Partnerships aren't just for the well-funded startups or billion-dollar unicorns, they are for all businesses. You will leave this session with a game plan and hit-list of possible partners you can collaborate with to grow your business faster and stronger, together.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
Job Mixer + Company Meet and Greet Sponsored by Jobber

Log on and check out the local startup scene! Edmonton startups are growing and need great teams to help build innovative products that solve problems worldwide. Learn more about job opportunities available now and get to know what kind of skills they will be looking for in the future.

This job mixer is open to anyone curious about opportunities at growing tech-enabled companies - students from all programs of study and schools, recent grads, people on the job search and more.

Join at any time during the two-hour event, and stay as long or short as you'd like.

Companies include:

  • Neo Financial
  • Jobber
  • Edmonton Screen Industries Office (ESIO)
  • Harvest Builders
  • Alberta Machine Intelligence Institute (Amii)
  • Bitcoin Well Inc.
  • Drugbank
  • AltaML
  • PainWorth
  • samdesk
  • Betable
  • QuoteToMe
  • DevFacto Technologies
  • Parlee McLaws LLP
  • Jobs Alberta
  • Drivewyze
  • Intuit
  • Fly & Fetch

The Job Mixer is made possible thanks to the generous support of Jobber

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- MDT
How to get the attention of a VC with Panache Ventures

Join us for the chance to learn how to get the attention of a venture capitalist! 


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
Deconstructing Data Rooms with Startup TNT and 4th Street Capital
Tim Lynn
Tim Lynn
Startup TNT, Co-Founder

Thinking about raising money for your startup in the next 6-12 months?  You need a Data Room!

A well-organized data room signals to investors that you are detail-oriented, serious, credible, and have thoroughly thought through how you plan to use the investment to grow your business.  

It is the best way to enable investors to easily peruse all the company documents that they need to make an investment decision about your deal.  

In this interactive seminar, we will walk you through the key components of a data room, practical tips on how to organize them, and share the same Data Room checklist that our investors use at the Startup TNT Investment Summit.  

- MDT
Lessons Learned as First-Time Founders with FLIK

Michelle & Ravina, Co-Founders of FLIK, sit down to reminisce over their journey together as co-founders and first-time founders. We'll talk about all the lessons we've learned in building this community of 10,000+ women from 70+ countries worldwide, the ups and downs, and how we got through it all together.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
✨ FEATURED✨ AI Meetup with Amii
Mohammad Reshadi
Mohammad Reshadi
samdesk, Machine Learning Engineer
Arnold Gihozo
Arnold Gihozo
Areto Labs, Lead Software Engineer

Learn about the latest tools and techniques in machine learning, and explore topics that researchers and industry professionals are thinking about or working on. Each meetup features two presenters; at the end of each presentation, participants will have the opportunity to participate in a Q&A session.

Thank you to the Alberta Machine Intelligence Institute (Amii) for sponsoring the AI/ML track as part of Edmonton Startup Week.

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Thursday, October 21, 2021

- MDT
Avoid needless failure in entrepreneurship with Hubble Incubator
Cameron Smithers
Cameron Smithers
Hubble Incubator, Founder
Colin Christensen
Colin Christensen
Fuse42 SDG Accelerator, pot stirrer

In entrepreneurship, there are a few big ideas that if you get right, will massively increase your ability to succeed. They are not easy, but when understood they will save you a ton of time, energy, and resources. You will walk away with three tools you can immediately implement in your life and business that will make a difference. While designed for the early-stage entrepreneurs, it’s surprising how they are not well defined in established businesses.

This session kicks off Hubble's 4 part series on Hiring, Cash-flow & Budgeting, and Product-market fit. Colin has been in and around business for decades and had his share of big wins and big losses. Navigating the minefield was a disaster at first but it got easier over time. He serves as MacEwan University's Entrepreneur In Residence, has ownership roles in 6 companies in Renewable energy, Building materials, Apps, Social enterprise, and Acceleration. He spends most of his time helping entrepreneurs avoid needless failure. 

Join us for fun and a ton of energy around entrepreneurship.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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Friday, October 22, 2021

- MDT
Raising Series A with Innovate Edmonton Sponsored by Williams Engineering
Catherine Warren
Catherine Warren
Innovate Edmonton, CEO
Andrew Chau
Andrew Chau
Neo Financial, CEO
Colin Bramm
Colin Bramm
Showbie, CEO and Co-Founder
James Neufeld
James Neufeld
samdesk, CEO

Let’s talk about Money! For startups, raising capital is a beast of a task. It’s daunting. It’s endless hours of work. But you aren’t alone.

Hear about raising Series A funding from those who have successfully been through the process! Learn about the ins and outs of raising big money.

Joining the panel to share their stories are: 

This top-notch panel will be moderated by Catherine Warren, CEO of Innovate Edmonton. Don’t miss out!


Startup Week's Series A Panel is made possible thanks to the support of Williams Engineering.

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- MDT
✨ FEATURED✨ AI Seminar with Amii & UAlberta
Jacob Jaremko
Jacob Jaremko
Alberta Machine Intelligence Institute (Amii), Fellow and Canada CIFAR AI Chair

The AI Seminar is a weekly meeting at the University of Alberta where researchers interested in artificial intelligence (AI) can share their research. Presenters include both local speakers from the University of Alberta and visitors from other institutions. Topics can be related in any way to artificial intelligence, from foundational theoretical work to innovative applications of AI techniques to new fields and problems.


Thank you to the Alberta Machine Intelligence Institute (Amii) for sponsoring the AI/ML track as part of Edmonton Startup Week.

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- MDT
Forward, Faster, Free- how the ERIN Coach Program can help founders flourish with Innovate Edmonton

Do you have a project or startup that needs expert help to move forward? Hear from founders and advisors in the ERIN Coach program to learn how to move your project forward, faster, for free.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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