Techstars Edmonton Startup Week 2021 Techstars Edmonton Startup Week 2021

Monday, October 18, 2021

- MDT
Startup Week Kickoff 🎉 Sponsored by the Downtown Business Association and Communauto
Startup Edmonton
Startup Edmonton
Startup Edmonton

Monday. Noon. It's kick off time. 🎉

Edmonton Startup Week kicks off Monday, October 18th from noon-2pm,  and we’re planning something extra special. Trust us, you won't want to miss it!

Here's a handy list of your Startup Week kickoff essentials: 

✅ Follow us on social media @startupedmonton on Instagram and Twitter #yegsw21 so you can be the first to discover where your Startup Week freebies are located, and what you're getting. 👀 In case you missed it, check out these clues we shared on Friday and keep your eyes peeled for more hints around noon on Monday!

✅ Be in downtown Edmonton just before noon so you’ll be nearby your favorite coffee, lunch, and bar spots, ready to grab your free sips and snacks, and swag bag worth over $75! Freebies and swag bag quantities are limited, so get yours before they’re gone!

✅ Use the special password 'STARTUP WEEK' once you get to each kickoff location. You’ll need to share the password with staff to get your freebie.

✅ Don't be a stranger! At each kickoff location, Innovate Edmonton and Startup Edmonton staff will be on-site with smiling (and masked!) faces to greet you and provide your swag bag, while quantities last. We can't wait to meet you!

✅ Wear a mask and bring your proof of vaccination. Please keep in mind that many of the kickoff locations have adopted the Government of Alberta’s Restrictions Exemption Program (REP), which means proof of vaccination may be required upon entry.

✅ Get social! There are plenty of social sharing options on our platform, so be sure to share your Edmonton Startup Week experience on Twitter and Instagram using #yegsw21, and let everyone know you're attending

We can't wait to see you tomorrow to ring in #yegsw21!

Startup Week's Kick Off is made possible thanks to the support of Edmonton's Downtown Business Association and Communauto.

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Tuesday, October 19, 2021

- MDT
Market Research and Competitive Analysis with the Mawji Centre at NAIT
Garrett Fleck
Garrett Fleck
Reputed Marketing Inc., Founder

Register in advance at https://www.eventbrite.ca/e/market-research-and-competitive-analysis-tickets-159034411205 

Market Research is the way to gather information about customer needs and market drivers. If you want to gather information from actual customers or potential customers to make a decision, then you need to understand and use market research. Competitive analysis is a subset of market research. When you investigate your competition or potential competition, you use market research techniques and concepts to understand what your competition is doing today and gain insights into their plans for tomorrow. 

Garrett Fleck is one of the Mawji Centre’s valued Entrepreneurs-in-Residence. He is the founder of Reputed Digital Marketing Inc. At Reputed, their vision is to help businesses realize the full potential of the internet, to drive a new evolution of development, growth, and productivity.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
Fireside chat with Arden Tse: Insights into how VCs strategically think about product-market fit for early-stage startups with Hassar Consulting Group Inc.
Sam Hassar
Sam Hassar
Hassar Consulting Group Inc., Founder & CEO
Arden Tse
Arden Tse
Yaletown Partners, Investment Manager

Early-stage startups put in the time and sweat to find and demonstrate product-market fit. Demonstrating it is crucial, especially when you are seeking investment money. And yes, you might say, I need to hit this MRR number, or % monthly growth, etc. Investors know well, that early-stage startups don’t have enough data to make a strong case, but what does that mean for you? 

  • What does product-market fit mean for an early-stage startup? 
  • How do you demonstrate that your product solves a worthy problem for which enough customers want to pay? 
  • What evidence do you provide to make the case, data and beyond, especially when the numbers are not quite there? 

In this fireside chat with Arden Tse, we get insights into how VCs think about and assess product-market fit in early-stage startups. We’ll go beyond metrics. 

Three key takeaways from this session include: 

  1. Learn practical insights to help you make your case for product-market fit 
  2. Discover actionable strategies to incorporate in your next conversation with a VC 
  3. Uncover top mistakes to avoid when you want to demonstrate product-market fit to a VC

Wednesday, October 20, 2021

- MDT
From start-up to scale up, Alberta’s new business Accelerators are getting ready with Innovate Edmonton & Alberta Innovates
Dawn Newton
Dawn Newton
Innovate Edmonton, Head of Accelerate Edmonton
Ashif Mawji
Ashif Mawji
Community Safety and Wellness Accelerator, Chair
Sherif Saadawi
Sherif Saadawi
Plug and Play, Director, Corporate Partnerships
Douglas Holt
Douglas Holt
Alberta Innovates, Associate Vice President, Investments

Join us for an information session with the four accelerator programs. 

Learn more to understand which program you should apply for to take your company to the next level.


This event is a partnership between Innovate Edmonton & Alberta Innovates.

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- MDT
Why Inclusion Matters and How You Can be an Active Participant in Change - a practical guide to owning your own equity, diversity, and inclusion journey in a time of heightened social consciousness with Erin Davis Co.
Erin Davis
Erin Davis
Erin Davis Co., Founder & Lead Inclusion Strategist

Equity, Diversity, and Inclusion (EDI) have become part of our mainstream dialogue, whether you are hearing the topic come up at the boardroom table, or over coffee with a fellow entrepreneur -- we’ve moved into a time when understanding how you can help build a more inclusive world matters. 

Erin can help you on your journey to understand why EDI matters in your business, how you can be an active participant in forming more inclusive solutions and showcase why inclusive workplaces matter.

Thursday, October 21, 2021

- MDT
How can we make innovation more inclusive with Startup Edmonton
Skye Kihara
Skye Kihara
Black Business Ventures Association, Operations & Community Manager

How can we ensure underrepresented potential founders pursue entrepreneurship? The question of what prevents these potential founders from succeeding as entrepreneurs is of vital importance to not only the innovation ecosystem but our economy and society as a whole.  

What are the barriers and what are the crucial next steps?

Join us for a discussion on inclusive innovation.


This event is made possible thanks to the generous support of Parlee McLaws.

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- MDT
People and Pipelines: Building a Scalable Data Strategy with Showbie
Ella Wherritt
Ella Wherritt
Showbie, Senior Data Analyst

Showbie, a mid-stage startup, has seen tremendous organizational growth in the last year. But what do you do when more decision-makers join the team and the demand for data exceeds capacity? Is growing your data team enough? Or is building a scalable data pipeline the answer? 

Join us as we share our data journey from one analyst to a team of six, and how we modernized our data architecture to increase scalability.

Showbie is the hybrid learning platform empowering millions of educators to quickly and easily manage classroom workflow and deliver personalized feedback to students of all learning abilities on any device.

- MDT
Avoid needless failure in entrepreneurship with Hubble Incubator
Cameron Smithers
Cameron Smithers
Hubble Incubator, Founder
Colin Christensen
Colin Christensen
Fuse42 SDG Accelerator, pot stirrer

In entrepreneurship, there are a few big ideas that if you get right, will massively increase your ability to succeed. They are not easy, but when understood they will save you a ton of time, energy, and resources. You will walk away with three tools you can immediately implement in your life and business that will make a difference. While designed for the early-stage entrepreneurs, it’s surprising how they are not well defined in established businesses.

This session kicks off Hubble's 4 part series on Hiring, Cash-flow & Budgeting, and Product-market fit. Colin has been in and around business for decades and had his share of big wins and big losses. Navigating the minefield was a disaster at first but it got easier over time. He serves as MacEwan University's Entrepreneur In Residence, has ownership roles in 6 companies in Renewable energy, Building materials, Apps, Social enterprise, and Acceleration. He spends most of his time helping entrepreneurs avoid needless failure. 

Join us for fun and a ton of energy around entrepreneurship.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
Launch Party 12 🚀🚀🚀 Sponsored by Parlee McLaws

Join us online for the twelfth annual edition of Launch Party! 🚀🚀🚀

Launch Party is Startup Week’s flagship event that celebrates and showcases the hottest startups in town on Thursday, October 21, 2021. 

Launch Party showcases our city's brightest entrepreneurs, their tech-enabled products and celebrates everything that our startup community has to offer. Since 2010, more than 100 technology, Edmonton-based, companies have launched products at the event, including rapidly growing teams like Jobber, Drivewyze, Vertical City, Medo.ai, and Showbie.

Thank You To Our Selection Committee 👏

  • NATHAN IP – STARTUP EDMONTON
  • ALLIE KNULL – RESUMEFREE
  • TIM KWOK – PANACHE VENTURES


If Remo is full at any point in the night, you can head to our Youtube broadcast of the formal program. Once the program is done, try again to get into Remo (through the "Join Stream" button at the top of this event) as we expect there will be additional room following the event. 


Launch Party 12 is made possible thanks to the generous support of Parlee McLaws.OUjFLonyLvKrdRb9OBmuYMpU4vwAWF0dHiM37sVX.png

Friday, October 22, 2021

- MDT
Raising Series A with Innovate Edmonton Sponsored by Williams Engineering
Catherine Warren
Catherine Warren
Innovate Edmonton, CEO
Andrew Chau
Andrew Chau
Neo Financial, CEO
Colin Bramm
Colin Bramm
Showbie, CEO and Co-Founder
James Neufeld
James Neufeld
samdesk, CEO

Let’s talk about Money! For startups, raising capital is a beast of a task. It’s daunting. It’s endless hours of work. But you aren’t alone.

Hear about raising Series A funding from those who have successfully been through the process! Learn about the ins and outs of raising big money.

Joining the panel to share their stories are: 

This top-notch panel will be moderated by Catherine Warren, CEO of Innovate Edmonton. Don’t miss out!


Startup Week's Series A Panel is made possible thanks to the support of Williams Engineering.

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- MDT
✨ FEATURED✨ AI Seminar with Amii & UAlberta
Jacob Jaremko
Jacob Jaremko
Alberta Machine Intelligence Institute (Amii), Fellow and Canada CIFAR AI Chair

The AI Seminar is a weekly meeting at the University of Alberta where researchers interested in artificial intelligence (AI) can share their research. Presenters include both local speakers from the University of Alberta and visitors from other institutions. Topics can be related in any way to artificial intelligence, from foundational theoretical work to innovative applications of AI techniques to new fields and problems.


Thank you to the Alberta Machine Intelligence Institute (Amii) for sponsoring the AI/ML track as part of Edmonton Startup Week.

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