Techstars Edmonton Startup Week 2021 Techstars Edmonton Startup Week 2021

Monday, October 18, 2021

- MDT
Building a Company in an Emerging Industry with Token Naturals
Keenan Pascal
Keenan Pascal
Token Naturals, CEO
Adam O'Brien
Adam O'Brien
Bitcoin Well, CEO

This session will discuss the unique challenges of building a company in new and emerging markets in a panel discussion, followed by a Q+A period. 

Panelists include: 

  • Keenan Pascal, CEO of Token Naturals
  • Danny Motyka, CEO of Psygen Labs
  • Adam O'Brien, CEO of Bitcoin Well


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
Startup Week Kickoff 🎉 Sponsored by the Downtown Business Association and Communauto
Startup Edmonton
Startup Edmonton
Startup Edmonton

Monday. Noon. It's kick off time. 🎉

Edmonton Startup Week kicks off Monday, October 18th from noon-2pm,  and we’re planning something extra special. Trust us, you won't want to miss it!

Here's a handy list of your Startup Week kickoff essentials: 

✅ Follow us on social media @startupedmonton on Instagram and Twitter #yegsw21 so you can be the first to discover where your Startup Week freebies are located, and what you're getting. 👀 In case you missed it, check out these clues we shared on Friday and keep your eyes peeled for more hints around noon on Monday!

✅ Be in downtown Edmonton just before noon so you’ll be nearby your favorite coffee, lunch, and bar spots, ready to grab your free sips and snacks, and swag bag worth over $75! Freebies and swag bag quantities are limited, so get yours before they’re gone!

✅ Use the special password 'STARTUP WEEK' once you get to each kickoff location. You’ll need to share the password with staff to get your freebie.

✅ Don't be a stranger! At each kickoff location, Innovate Edmonton and Startup Edmonton staff will be on-site with smiling (and masked!) faces to greet you and provide your swag bag, while quantities last. We can't wait to meet you!

✅ Wear a mask and bring your proof of vaccination. Please keep in mind that many of the kickoff locations have adopted the Government of Alberta’s Restrictions Exemption Program (REP), which means proof of vaccination may be required upon entry.

✅ Get social! There are plenty of social sharing options on our platform, so be sure to share your Edmonton Startup Week experience on Twitter and Instagram using #yegsw21, and let everyone know you're attending

We can't wait to see you tomorrow to ring in #yegsw21!

Startup Week's Kick Off is made possible thanks to the support of Edmonton's Downtown Business Association and Communauto.

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- MDT
Business Model 101 with Startup Edmonton
Startup Edmonton
Startup Edmonton
Startup Edmonton

Popularity: 🔥

Come in with an idea for a business/product/project and leave with clear next steps to move your idea forward.

In our most popular workshop, we'll introduce you to the Lean Canvas—a tool used by entrepreneurs around the world. Spots will fill fast!

Startup Edmonton's fantastic facilitators will cover: How to use the Lean Canvas, who your customer is, different sales models and pricing, and how to define your unique value.  


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
TikTok was a clock's sound. Unlocking social media for your startup/brand/or passion without followers with Startup Edmonton
Nevin deMilliano
Nevin deMilliano
Innovate Edmonton, Content Strategist



The conversations around your brand/product/passion are happening right now, live, around the world. In this session, we’re diving into social media and how you (or your team/brand) can cut through the noise and create real value without a massive following.

📲No prior social media experience is required. 

👉We’ll discuss strategies, tactics and tools you can use right now to harness the powerful conversations and insights on social. 

💫 If you’re wondering "would anyone want to buy my idea/solution/product…" here’s how to find those conversations.

Tuesday, October 19, 2021

- MDT
Growing by Finding and Reaching Your Go-to Community with Lift Interactive

You've probably heard of a "go-to-market strategy", but more and more, marketing experts are talking about the importance of understanding your "go-to Community" to succeed. We're bombarded by unprecedented numbers of channels competing for our attention—finding and reaching communities that share values, interests, and ideals could be the key to your growth.

- MDT
Market Research and Competitive Analysis with the Mawji Centre at NAIT
Garrett Fleck
Garrett Fleck
Reputed Marketing Inc., Founder

Register in advance at https://www.eventbrite.ca/e/market-research-and-competitive-analysis-tickets-159034411205 

Market Research is the way to gather information about customer needs and market drivers. If you want to gather information from actual customers or potential customers to make a decision, then you need to understand and use market research. Competitive analysis is a subset of market research. When you investigate your competition or potential competition, you use market research techniques and concepts to understand what your competition is doing today and gain insights into their plans for tomorrow. 

Garrett Fleck is one of the Mawji Centre’s valued Entrepreneurs-in-Residence. He is the founder of Reputed Digital Marketing Inc. At Reputed, their vision is to help businesses realize the full potential of the internet, to drive a new evolution of development, growth, and productivity.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
Weekly Chat for Dev Edmontonians
Chris C
Chris C
Saturday Morning Productions, Software Consultant

A casual virtual weekly chat that is open to everyone and anyone. A place to ask questions, hear different viewpoints, and, most importantly, get to know your fellow Dev Edmontonians and developers from around the world.

Every week there is a new initial software development topic to get the conversation started.  For startup week the initial topic communities, both online and in-person.  What do you think makes a good community?  A bad community?  If you have built a community what lessons did you learn?

Speaking of communities you can find the Weekly Chat community online at the #meetup-weekly-chat channel on the Dev Edmonton Slack:

https://devedmonton.com/

And also on Meetup:

https://www.meetup.com/startupedmonton/events/281405872

Weekly Chat is every Tuesday at 12pm MDT.  Hope to see you for the Startup Week chat and also future chats.

Wednesday, October 20, 2021

- MDT
100 No's and 1 Yes: Closing Your First Sale with Innovate Edmonton
Barbara McKenzie
Barbara McKenzie
Innovate Edmonton, Director, Strategic and Operational Growth

Every start up needs that first sale, but how do you get that first sale? How do you close the deal? All the marketing efforts, all the pitches, you need to be able to close the deal. What does it take to get that first sale? After a 100 No's how do you get that first Yes.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
From start-up to scale up, Alberta’s new business Accelerators are getting ready with Innovate Edmonton & Alberta Innovates
Dawn Newton
Dawn Newton
Innovate Edmonton, Head of Accelerate Edmonton
Ashif Mawji
Ashif Mawji
Community Safety and Wellness Accelerator, Chair
Sherif Saadawi
Sherif Saadawi
Plug and Play, Director, Corporate Partnerships
Douglas Holt
Douglas Holt
Alberta Innovates, Associate Vice President, Investments

Join us for an information session with the four accelerator programs. 

Learn more to understand which program you should apply for to take your company to the next level.


This event is a partnership between Innovate Edmonton & Alberta Innovates.

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- MDT
Avenge Your Startup - Strategies to Build a "Thought-full" Community with Unbounded Thinking
Ali Wilson
Ali Wilson
Unbounded Thinking, Director
Shannon Phillips
Shannon Phillips
Unbounded Thinking, Director

Learn from Tony Stark. 

You don’t get as far in your quest for success without having the right team and network of Avengers to save the world from destruction. Learn how to build a team and network of people for your startup to help you think through ideas, solve problems, and make decisions in a holistic manner. 

We will explain the psychology of how we think and acknowledge biases, and how to make them work for you so you can build a community of cognitively diverse people to support you on your quest.

- MDT
How to Grow a Startup Using Partnerships with Senkow Ventures Inc
Clinton Senkow
Clinton Senkow
Senkow Ventures, Managing Director

This session will touch on how you can, as an early-stage company, leverage someone else's audience or customers to promote and grow your business. Partnerships aren't just for the well-funded startups or billion-dollar unicorns, they are for all businesses. You will leave this session with a game plan and hit-list of possible partners you can collaborate with to grow your business faster and stronger, together.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
Job Mixer + Company Meet and Greet Sponsored by Jobber

Log on and check out the local startup scene! Edmonton startups are growing and need great teams to help build innovative products that solve problems worldwide. Learn more about job opportunities available now and get to know what kind of skills they will be looking for in the future.

This job mixer is open to anyone curious about opportunities at growing tech-enabled companies - students from all programs of study and schools, recent grads, people on the job search and more.

Join at any time during the two-hour event, and stay as long or short as you'd like.

Companies include:

  • Neo Financial
  • Jobber
  • Edmonton Screen Industries Office (ESIO)
  • Harvest Builders
  • Alberta Machine Intelligence Institute (Amii)
  • Bitcoin Well Inc.
  • Drugbank
  • AltaML
  • PainWorth
  • samdesk
  • Betable
  • QuoteToMe
  • DevFacto Technologies
  • Parlee McLaws LLP
  • Jobs Alberta
  • Drivewyze
  • Intuit
  • Fly & Fetch

The Job Mixer is made possible thanks to the generous support of Jobber

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- MDT
Why Inclusion Matters and How You Can be an Active Participant in Change - a practical guide to owning your own equity, diversity, and inclusion journey in a time of heightened social consciousness with Erin Davis Co.
Erin Davis
Erin Davis
Erin Davis Co., Founder & Lead Inclusion Strategist

Equity, Diversity, and Inclusion (EDI) have become part of our mainstream dialogue, whether you are hearing the topic come up at the boardroom table, or over coffee with a fellow entrepreneur -- we’ve moved into a time when understanding how you can help build a more inclusive world matters. 

Erin can help you on your journey to understand why EDI matters in your business, how you can be an active participant in forming more inclusive solutions and showcase why inclusive workplaces matter.

- MDT
Find your pricing sweet spot with Harvest Academy
Jack Cristall
Jack Cristall
Harvest Builders, Finance Venture Lead

Join Jack Cristall, Finance Venture Lead at Harvest Builders, as he breaks down the different approaches you can use to determine the optimal pricing for your startup's product or service.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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- MDT
Deconstructing Data Rooms with Startup TNT and 4th Street Capital
Tim Lynn
Tim Lynn
Startup TNT, Co-Founder

Thinking about raising money for your startup in the next 6-12 months?  You need a Data Room!

A well-organized data room signals to investors that you are detail-oriented, serious, credible, and have thoroughly thought through how you plan to use the investment to grow your business.  

It is the best way to enable investors to easily peruse all the company documents that they need to make an investment decision about your deal.  

In this interactive seminar, we will walk you through the key components of a data room, practical tips on how to organize them, and share the same Data Room checklist that our investors use at the Startup TNT Investment Summit.  

- MDT
Lessons Learned as First-Time Founders with FLIK

Michelle & Ravina, Co-Founders of FLIK, sit down to reminisce over their journey together as co-founders and first-time founders. We'll talk about all the lessons we've learned in building this community of 10,000+ women from 70+ countries worldwide, the ups and downs, and how we got through it all together.


Thank you to DrugBank for sponsoring the Entrepreneurship track as part of Edmonton Startup Week.

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Thursday, October 21, 2021

- MDT
Virtual Makerspace Tour with Edmonton Public Library
Holly Arnason
Holly Arnason
Edmonton Public Library, Associate Manager, Makerspace

Did you know that Edmonton Public Library offers free training and free/low cost access to creative equipment and software in its recently expanded Stanley A. Milner Makerspace? 

We'll be presenting a live virtual tour of this space - featuring recording studios, 3D printers, vinyl cutters, a garment press, and more. We help learners of all ages and skill levels get started and we can be a great resource for those developing an idea, taking the very first steps with prototyping, or working on low-cost, DIY digital promotional materials for their business.

This interactive session will include opportunities for Q&A.

- MDT
Recruiting 101 - Attracting Top Talent with Jobs Alberta
Jason Byrne
Jason Byrne
Jobs Alberta, President

Win the war on talent. Insider tips on how to attract and retain great people.

- MDT
How can we make innovation more inclusive with Startup Edmonton
Skye Kihara
Skye Kihara
Black Business Ventures Association, Operations & Community Manager

How can we ensure underrepresented potential founders pursue entrepreneurship? The question of what prevents these potential founders from succeeding as entrepreneurs is of vital importance to not only the innovation ecosystem but our economy and society as a whole.  

What are the barriers and what are the crucial next steps?

Join us for a discussion on inclusive innovation.


This event is made possible thanks to the generous support of Parlee McLaws.

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- MDT
Strategies to Support Mental Health in the Workplace with Startup Edmonton
Tiana Field-Ridley
Tiana Field-Ridley
Mental Health Commission of Canada, Implementation Specialist, Workplace Mental Health

Become a wellness ninja! Learn about strategies that can support mental health in your workplace and how you can build a culture of wellness in your startup or organization. 

Topics include: 

  • What is Mental Health? 
  • Difference between Mental Health and Mental Illness 
  • Building Mental Health into Daily Operations 
  • Why being proactive is necessary 
  • How to maintain teams as your company expands 
  • Tools and Resources available for individuals and organizations
- MDT
Making Connections Across Alberta with the Mawji Centre at NAIT

Register in advance at https://www.eventbrite.ca/x/we-three-collaborative-student-networking-event-tickets-159035969867 & use code Startupweek

A gathering of individuals in the spirit of entrepreneurship and innovation. This mixer serves as a catalyst for cross-institutional connectivity between student makers, builders, and the broader community. 

Network and share your ideas and challenges with other students and entrepreneurs. This event is hosted as part of Women in Entrepreneurship Week and a Collaboration between Bow Valley College, NAIT, and the University of Lethbridge. 

We are fortunate to have Joanne Fedeyko, CEO of Connections Silicon Valley and Canadian Women's Network, as our keynote speaker. Joanne will share her secrets to building a strong network. 

We will then move into breakout rooms with facilitated discussion and networking. No need to be intimidated by this networking event. We've got your back and we want to make networking fun!


- MDT
Launch Party 12 🚀🚀🚀 Sponsored by Parlee McLaws

Join us online for the twelfth annual edition of Launch Party! 🚀🚀🚀

Launch Party is Startup Week’s flagship event that celebrates and showcases the hottest startups in town on Thursday, October 21, 2021. 

Launch Party showcases our city's brightest entrepreneurs, their tech-enabled products and celebrates everything that our startup community has to offer. Since 2010, more than 100 technology, Edmonton-based, companies have launched products at the event, including rapidly growing teams like Jobber, Drivewyze, Vertical City, Medo.ai, and Showbie.

Thank You To Our Selection Committee 👏

  • NATHAN IP – STARTUP EDMONTON
  • ALLIE KNULL – RESUMEFREE
  • TIM KWOK – PANACHE VENTURES


If Remo is full at any point in the night, you can head to our Youtube broadcast of the formal program. Once the program is done, try again to get into Remo (through the "Join Stream" button at the top of this event) as we expect there will be additional room following the event. 


Launch Party 12 is made possible thanks to the generous support of Parlee McLaws.OUjFLonyLvKrdRb9OBmuYMpU4vwAWF0dHiM37sVX.png

Friday, October 22, 2021