Tuesday, January 25, 2022
Gaming has been a part of Facebook’s history since its early years, and now over 900 million people play, watch and connect with games on the platform. Get a first hand look at not yet released proprietary data on global gaming trends, and what’s changed since last year. We’ll also discuss expected changes to the advertising space and ways gaming companies can prepare now.
Jam City, well known mobile game developer, closed out 2021 by raising $350 million in funding and purchasing mobile game publisher, Ludia, for $165 million. Hear from Chris DeWolfe, CEO of Jam City his thoughts on 2022 and how the evolution from Pay to Play to Free to Play, and now Play to Earn will impact the future of mobile gaming.
Connecting and engaging with audiences has become incredibly complicated. Gone are the days of being able to ship a game and be ‘done with it.’ Customer-centric thinking, community development, and the creation of entertainment ecosystems is paramount. Hear from the Founder and CEO of Gearbox Entertainment why Gaming as a Service isn’t for them, how they’re approaching things differently and why transmedia has become a key strategy for success.
The metaverse, a universe of interconnected virtual worlds, is becoming a lot more real. We’ll hear from Jason Rubin, VP of Metaverse Content @ Meta about the near-term experiences the company expects to bring to life in the next few years, areas where gaming companies are leading the way, and bridging the 2D and 3D worlds that should bring action to investment areas over the next 1-3 years.
Wednesday, January 26, 2022
Kim Libreri has helped make cool special effects in movies and craft the tools that game developers use to make games with near-perfect imitations of reality. He has seen the world of games and movies and technology converge. We’ll ask him what he thinks about the tools we have to automate the building of the metaverse, and the challenges in interoperability that we could face for a long time. We’ll talk about how close the metaverse can get to imitating reality, and the things that we’ll be able to do in the metaverse that we can’t do in real life.
The Roblox vision is to reimagine the way people come together. The company is making significant technological advances that are enabling deeper forms of communication, immersion, and expression. Founder and CEO, David Baszucki will talk about how Roblox is creating the new category of human co-experience where people could play, learn, and work together in the "metaverse"-- the amazing digital worlds and experiences now coming to life after decades of being dreamt about.
Brendan Greene changed gaming with the creation of battle royale, and his PlayerUnknown’s Battlegrounds has sold more than 75 million copies to date. His next plan at PlayerUnknown Productions is to build an ambitious planet-scale virtual world dubbed Artemis. His team hopes to use game design, user-generated content, and machine learning to fill out the vast open world. In the meantime, he is creating Prologue, a 64-square-kilometer single-player space where a player must survive in a big wilderness. We’ll talk about the challenges of building something so ambitious.
Not everybody can be the hero. When you move into the metaverse, you’ll want to find something to do. These worlds will need farmers or blacksmiths. How can we make role-playing fun in a vast world, without bringing the doldrums of the real world to online life. And how can we make a living doing it?
Many technologies have promised this very thing and left us with only the illusion and a fractured social experience. We need to start with the familiar places consumers already feel comfortable in. Tilt Five builds on everyone’s favorite pastime, game night, and sprinkles in augmented reality (AR). Blending physical presence and the virtual one, Tilt Five’s holographic gaming system allows for users to interact with not only one another but the holograms on their table. Jeri Ellsworth joins us to talk about how we can delight, engage, and motivate users of all different backgrounds to experience the metaverse together.
Thursday, January 27, 2022
In the metaverse, traditional advertising just won’t work. With a multitude of options for making money from content, advertising as we know it will go from creators’ primary income to an additional revenue stream. But as audiences and eyeballs gravitate towards the metaverse, brands can’t afford to be left on the sidelines. On top of that, the metaverse won’t draw mainstream audiences without the brands and their engaging content. So what can they do? Brands need to quickly adapt to being present in virtual worlds. They will need to work with passionate creator communities to deliver seamless and engaging virtual world content, which is both meaningful and adds value for creators and audiences alike. This Admix hosted panel will discuss how brands can take their first bold steps into new worlds of opportunity.
The metaverse opens countless new ways for brands to advertise, monetize, and evangelize their products. Transacting in the metaverse will rely on a mix of new and existing technologies, combined with modern infrastructures to facilitate payments, e-wallets, trading, and more. Join our session to learn about:
- Innovative businesses leading the shift to the digital world
- Integrating your back-office to support new revenue streams
- Facilitating payments to partners
- Predictions for how commerce unfolds
From Snow Crash’s Metaverse to Ready Player One’s OASIS, the dream of a “do anything, be anything” virtual world has persisted. But while mega-corporations build new virtual spaces that they can control and sell advertising space in, a freer, more open metaverse is being built with parallels to the open source movement. This roundtable will discusses how utility NFTs will be the building blocks here, why user ownership and governance matters, and why the revolution will be decentralized.
In the metaverse, virtual interactions need to feel human. This means interactions need to be real time, lag free, dynamic, engaging and human centric, regardless of geography. The team at Gather has developed a platform that allows for virtual spaces via metaverse-like experiences to give teams a way to connect and collaborate. Over the last few years, the technology to support and allow for an experience like Gather to exist has become more and more readily available. It's these solutions that act as the plumbing for the metaverse. In this session, we'll discuss the importance of the plumbing that powers experiences like Gather and how these solutions are making the metaverse become more and more real for people around the globe.
Networked games aren’t easy to build, especially ones with hundreds or thousands of players interacting with each other. But that’s what the metaverse, or big virtual worlds, will require. This means we’re going to need a new generation of technology, in addition to better computing infrastructure, to support a real-time metaverse with billions of players. We’ll talk about this with Herman Narula, CEO of Improbable.
The metaverse presents an enormous opportunity for enterprises to transform their businesses. With advances in 3D and simulation technology, individual artists, collaborative teams, and even AI agents can share creations and build digital assets and environments that all companies will need to make the metaverse seem real. We’ll look at all the ways that virtual worlds can prove useful as companies big and small plant their stakes in the emerging landscape. We can explore whether games and industrial simulations will help each other out in fleshing out the realized vision of the metaverse beyond social gatherings.
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