Tuesday, January 25, 2022
Many would argue that most video game ads are forgettable. Given the ever-growing number of gamers out there, and increasing competition to stand out from the pack, more and more gaming companies are moving away from ‘the way it’s always been done’ to a new way of thinking. Gain insights into why Playtika is approaching things differently and how that’s ultimately helped them reach new players as well as build loyalty among existing ones.
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