The first wave of blockchain games weren’t impressive. Launched amid crypto scams, overhype, complexity, and regulatory fears – they weren’t fun. But game startups like Star Atlas are making triple-A games with more refined approaches to the market. And they’re ready to explain that their focus on gamers is what leads them to NFT technology. Is true ownership not much different from being able to sell your used games in the past, and isn't selling tokens akin to launching games with Kickstarter campaigns? Can they convince gamers that decentralization, resales, and true ownership are good for them? Or will gamers stay happily working for game publishers like serfs toiling for the lord of the manor?