Tuesday, January 25, 2022

- PST
Turning Players into Fans and Life-long Customers
Randy Pitchford
Randy Pitchford
Gearbox, Founder
Dean Takahashi
Dean Takahashi
GamesBeat, Lead Writer

Connecting and engaging with audiences has become incredibly complicated. Gone are the days of being able to ship a game and be ‘done with it.’ Customer-centric thinking, community development, and the creation of entertainment ecosystems is paramount. Hear from the Founder and CEO of Gearbox Entertainment why Gaming as a Service isn’t for them, how they’re approaching things differently and why transmedia has become a key strategy for success.