Tuesday, January 25, 2022
-
PST
Turning Players into Fans and Life-long Customers
Connecting and engaging with audiences has become incredibly complicated. Gone are the days of being able to ship a game and be ‘done with it.’ Customer-centric thinking, community development, and the creation of entertainment ecosystems is paramount. Hear from the Founder and CEO of Gearbox Entertainment why Gaming as a Service isn’t for them, how they’re approaching things differently and why transmedia has become a key strategy for success.
Download these images to your phone and post using the Instagram app.