App Monetization Strategies for 2022

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Scott Koenigsberg
Zynga, CPO

Seasoned product manager who unlocks value for high growth companies by creating products that can become part of a consumer’s daily habit. My experience in innovating and optimizing products leveraging a combination of data analytics and instinct, while managing some of the largest games in the world, has provided a unique insight into the opportunities and challenges of scaling products, businesses and organizations

Rina Hahm
Meta Audience Network, Head of NA-West

Rina Hahm leads the NA West team for Facebook Audience Network, driving solutions for mobile app publishers with a focus on gaming. Prior to Facebook, Rina started her career in market entry consulting before diving into demand side advertising, servicing advertisers and agencies. She then pivoted to the programmatic supply side with an emphasis on video-first publishers at LiveRail. All in all, Rina has more than 16 years of demand and supply side experience in the advertising industry.


Disruption is driving innovation within the App Monetization Industry. Get perspective from industry veterans as to the 2022 outlook, as well as key insights that are expected to drive the industry through 2025 and beyond.